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  3. Nielsen Advanced Analytics Services for Marketing
Logo of Nielsen Advanced Analytics Services for Marketing

Nielsen Advanced Analytics Services for Marketing

byNielsen
in Advanced Analytics Service Providers for Marketing (Retired)
3.7

Overview

Service Information on Nielsen Advanced Analytics Services for Marketing

Updated 13th October 2025

What is Nielsen Advanced Analytics Services for Marketing?

Nielsen Advanced Analytics Services for Marketing is a software designed to support organizations in evaluating and optimizing their marketing strategies. The software offers capabilities for analyzing and interpreting large sets of marketing data to uncover patterns and insights related to consumer behavior, campaign performance, and media effectiveness. With functionalities that include predictive modeling, attribution analysis, and scenario planning, the software helps to identify the factors influencing brand performance and marketing return on investment. It addresses business challenges such as maximizing the impact of advertising expenditure, efficiently allocating resources across marketing channels, and improving overall marketing effectiveness by providing data-driven recommendations.

Nielsen Advanced Analytics Services for Marketing Pricing

Nielsen Advanced Analytics Services for Marketing is priced based on a custom service model that considers factors such as the scope of analysis, data volume, specific client needs, and project duration services do not follow a fixed tiered or subscription structure and are tailored per engagement with quotes provided after consultation

Overall experience with Nielsen Advanced Analytics Services for Marketing

Manager, Product Marketing
50M - 250M USD, Media
FAVORABLE

“From Global Expertise to Software Limitation: Nielsen's Analytical Journey”

4.0
Sep 29, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Engineer
500M - 1B USD, IT Services
CRITICAL

“Exploring Specificity and Flexibility: Assessing Product Strengths and Weaknesses”

3.0
Jan 19, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 25th July 2024

Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable intelligence, aiding businesses in establishing fruitful connections and engaging interactions with their audiences. Nielsen has a worldwide presence, conducting operations across over 55 countries.

Company Details

Updated 26th February 2025
Company type
Public
Head office location
New York, United States
Number of employees
10001+
Website
http://nlsn.co/6006JMfty

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Nielsen Advanced Analytics Services for Marketing Reviews and Ratings

3.7

(11 Ratings)

Rating Distribution

5 Star
18%
4 Star
73%
3 Star
9%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Engineer
    50M-1B USD
    IT Services
    Review Source

    Exploring Specificity and Flexibility: Assessing Product Strengths and Weaknesses

    3.0
    Jan 19, 2025
    Overall experience was good, the support & negotiation was up to the mark. They definitely understand the requirements and suggest the best possibility. I really liked it but there are some limitations in customisation as the business needs to be very flexible. Although the overall experience was good. It's a reliable product
  • Engineer
    50M-1B USD
    IT Services
    Review Source

    Exploring Specificity and Flexibility: Assessing Product Strengths and Weaknesses

    3.0
    Jan 19, 2025
    Overall experience was good, the support & negotiation was up to the mark. They definitely understand the requirements and suggest the best possibility. I really liked it but there are some limitations in customisation as the business needs to be very flexible. Although the overall experience was good. It's a reliable product
  • Read All 11 Reviews

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  • Market Guide for Advanced Analytics Service Providers for Marketing (Retired)
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Reviewer Insights for: Nielsen Advanced Analytics Services for Marketing
Performance of Nielsen Advanced Analytics Services for Marketing Across Market Features

Nielsen Advanced Analytics Services for Marketing Likes & Dislikes

Like

Expertise on the day as well as a global pool of support The team going above and beyond when needed Ease of negotiation and onboarding process

Like

Expertise on the day as well as a global pool of support The team going above and beyond when needed Ease of negotiation and onboarding process

Like

Expertise on the day as well as a global pool of support The team going above and beyond when needed Ease of negotiation and onboarding process

Dislike

Customisation could have been better to support flexibility of business requirements.

Dislike

Customisation could have been better to support flexibility of business requirements.

Dislike

Customisation could have been better to support flexibility of business requirements.