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  3. Adobe Analytics
Logo of Adobe Analytics

Adobe Analytics

byAdobe
in
4.5
2025
Market Presence: Web, Product and Digital Experience Analytics, Predictive Analytics Software

Overview

Product Information on Adobe Analytics

Updated 15th April 2025

What is Adobe Analytics?

Adobe Analytics uses machine learning and advanced statistical models to deliver predictive analytics, giving marketers and product teams the foresight needed to make confident, data-backed decisions. By forecasting future customer behaviors—such as churn risk, revenue potential, or product demand—you gain a clear understanding of where to allocate resources for maximum impact. This proactive approach reduces guesswork, increases operational efficiency, and helps optimize marketing budgets while fostering long-term customer loyalty.

Adobe Analytics Pricing

Pricing is based on server calls.

Adobe Analytics Product Images

Attribution Panel
Attribution Panel

Overall experience with Adobe Analytics

Reservations Sales Agent
500M - 1B USD, Services (non-Government)
FAVORABLE

“Turning data into useful insights just got better with Adobe Analytics.”

5.0
Aug 25, 2025
Adobe Analytics offers us with the most advanced data analytics tools and we have had a very great experience using it to analyze our reservations and sales data. With Adobe Analytics, it has been made easy for us to make informed and accurate decisions like predictions that are guided by our available data. Adobe Analytics has given us a very streamlined experience when turning our data, both present and past, into actionable and impactful insights that shed clear light and makes it easy to understand our data.
DATA ANALYST
3B - 10B USD, Software
CRITICAL

“Adobe Analytics: Powerful for Event Tracking but Questionable for Dashboarding”

3.0
Apr 10, 2025
Adobe Analytics is a great tool for tracking major events in user's web behaviors, but it's quite cumbersome and stakeholder-unfriendly for dashboarding and Business Intelligence. It has great intuitive functionality for implementing event tracking, but it's poorly customizable for dashboarding and day-to-day insight generation (many essential and basic features available in other BI software are missing, and feature suggestions in the official Adobe customer portal are not being addressed for years )

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Predictive Analytics Software

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Analytics
Performance of Adobe Analytics Across Market Features

Adobe Analytics Likes & Dislikes

Like

Adobe Analytics has very reliable data connectors which give us an easy experience when collecting our data from the different sources that they are held in. Adobe Analytics offers high-level grade data security features which allow us to keep our data and insights secure throughout the whole analytics cycle. Adobe Analytics provides a great data analytics workspace for teams which makes it easy for us to analyze our data together, enabling us to capture every useful piece of insight that we can get from our data.

Like

we have a centralized team that implemented the tool and now provides 24/7 support for it - it's highly convenient for anyone starting to use AA for web analytics. AA provides a great and easy-to-use functionaly for setting up event tracking - you don't need to be a senior fronted engnineers to implement tracking for new events with this software

Like

Adobe Analytics has modern data reporting features which make it easy for us to create outstanding virtual performance reports from our software data using simple visualizations like charts and graphs. Adobe Analytics has team engagement and collaboration features which make it easy for us to work together when collecting and analyzing our software data during development stages and after completion. Adobe Analytics uses very robust machine learning algorithms for analytics that allow us to explore our data in depth, making it possible to identify all the key insights we need to understand the effectiveness and performance of the apps we develop.

Dislike

Adobe Analytics has been error-free and we have not discovered any part of it that does not meet the standards we were looking for.

Dislike

Lack of many basic functionality available in other BI software, poor level of customization, cumbersome and contrintuitive UI, steep learning curve for new users, difficulty to present data from AA to stakeholders

Dislike

We have been impressed by the quality of services offered by Adobe Analytics and its performance has been great. We genuinely do not have any dislike towards Adobe Analytics.

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Peer Discussions

Adobe Analytics Reviews and Ratings

Showing data for 119 ratings and reviews for Predictive Analytics Software market. View all 471 ratings and reviews across markets for a complete picture.

4.5

(119 Ratings)

Rating Distribution

5 Star
45%
4 Star
52%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.6

Product Capabilities

4.7

Filter Reviews
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  • Reservations Sales Agent
    50M-1B USD
    Services (non-Government)
    Review Source

    Turning data into useful insights just got better with Adobe Analytics.

    5.0
    Aug 25, 2025
    Adobe Analytics offers us with the most advanced data analytics tools and we have had a very great experience using it to analyze our reservations and sales data. With Adobe Analytics, it has been made easy for us to make informed and accurate decisions like predictions that are guided by our available data. Adobe Analytics has given us a very streamlined experience when turning our data, both present and past, into actionable and impactful insights that shed clear light and makes it easy to understand our data.
  • Senior Software Developer
    50M-1B USD
    IT Services
    Review Source

    Adobe Analytics' advanced data analysis features enhance app performance monitoring.

    5.0
    Aug 7, 2025
    Adobe Analytics allows us to accurately analyze and explore our apps and software development data, making it easy for us to have access to important insights about our apps' health performance. Adobe Analytics helps us use advanced analytics functions to analyze our software data during development and after completion, and this has made it easy to capture key performance insights that help us evaluate how effective the software we have developed are. Adobe Analytics has an incredible reporting function that allows us to create precise health reports for our apps after analyzing their data. With the insights we get using Adobe Analytics, we have had an easy experience detecting any performance glitches or anomalies in our apps.
  • EMPLOYEE ENGAGEMENT COORDINATOR
    50M-1B USD
    IT Services
    Review Source

    Real-Time Insights Assist Decision Making Though Complex Interface Limits Accessibility

    4.0
    Oct 6, 2025
    Overall my experience with Adobe Analytics has been good because I can create custom dashboards which helps me to setup any advanced segment also I can integrate it with other Adobe Tools which makes my workflow more smooth and effective.
  • Software Development Project Manager
    50M-1B USD
    Software
    Review Source

    Analyze data precisely to drive data-driven decisions with Adobe Analytics.

    5.0
    Aug 4, 2025
    We are using Adobe Analytics to run analytics on our software development projects data and it helps us to gather key insights that allow us to measure our performance. Adobe Analytics also helps us to collect useful insights from our projects data which enables us to make informed decisions during projects. With Adobe Analytics, we have had a very solid experience turning our project data into insights that help us predict operations outcomes and optimize our software development performance and delivery.
  • Medical Technologist, Clinical Laborator
    50M-1B USD
    Manufacturing
    Review Source

    Adobe Analytics promotes high performance and accurate data analytics.

    5.0
    Jul 30, 2025
    We have worked with Adobe Analytics to analyze medical and laboratory data and we have loved every bit of my experience with it. Adobe Analytics has high performance analytics features which make it easy for us to capture the most important insights from even large data sets, saving us time whenever we have a lot of laboratory data to analyze.
...
Showing Result 1-5 of 126

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