• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Adobe Analytics
Logo of Adobe Analytics

Adobe Analytics

byAdobe
in
4.5
2025
Market Presence: Web, Product and Digital Experience Analytics, Predictive Analytics Software

Overview

Product Information on Adobe Analytics

Updated 15th April 2025

What is Adobe Analytics?

Adobe Analytics uses machine learning and advanced statistical models to deliver predictive analytics, giving marketers and product teams the foresight needed to make confident, data-backed decisions. By forecasting future customer behaviors—such as churn risk, revenue potential, or product demand—you gain a clear understanding of where to allocate resources for maximum impact. This proactive approach reduces guesswork, increases operational efficiency, and helps optimize marketing budgets while fostering long-term customer loyalty.

Adobe Analytics Pricing

Pricing is based on server calls.

Adobe Analytics Product Images

Attribution Panel
Attribution Panel

Overall experience with Adobe Analytics

Responsable De Centre
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Adobe Analytics offers advanced features for data analysis, visualization and reporting.”

5.0
May 21, 2026
Overall, we have had a very successful experience with Adobe Analytics and we really appreciate how it has helped us to analyze our data with ease and great accuracy. Adobe Analytics provides us with state-of-the-art analytics features which allow us to capture impactful insights from our data, allowing us to monitor our performance, detect operational issues and make decisions based on actual data not guess work. With Adobe Analytics, it has been easy for us to interpret our data and get precise insights which guide us on how to improve and optimize all our operations.
DATA ANALYST
3B - 10B USD, Software
CRITICAL

“Adobe Analytics: Powerful for Event Tracking but Questionable for Dashboarding”

3.0
Apr 10, 2025
Adobe Analytics is a great tool for tracking major events in user's web behaviors, but it's quite cumbersome and stakeholder-unfriendly for dashboarding and Business Intelligence. It has great intuitive functionality for implementing event tracking, but it's poorly customizable for dashboarding and day-to-day insight generation (many essential and basic features available in other BI software are missing, and feature suggestions in the official Adobe customer portal are not being addressed for years )

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Predictive Analytics Software

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Do You Manage Peer Insights at Adobe?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Adobe Analytics Alternatives

Logo of Azure Machine Learning
1. Azure Machine Learning
4.3
(64 Ratings)
Logo of Analytics Cloud in SAP Business Data Cloud
2. Analytics Cloud in SAP Business Data Cloud
4
(45 Ratings)
Logo of Alteryx One Platform
3. Alteryx One Platform
4.2
(37 Ratings)
View All Alternatives

Peer Discussions

Adobe Analytics Reviews and Ratings

Showing data for 124 ratings and reviews for Predictive Analytics Software market. View all 487 ratings and reviews across markets for a complete picture.

4.5

(124 Ratings)

Rating Distribution

5 Star
46%
4 Star
52%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.6

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Responsable De Centre
    Gov't/PS/Ed
    Education
    Review Source

    Adobe Analytics offers advanced features for data analysis, visualization and reporting.

    5.0
    May 21, 2026
    Overall, we have had a very successful experience with Adobe Analytics and we really appreciate how it has helped us to analyze our data with ease and great accuracy. Adobe Analytics provides us with state-of-the-art analytics features which allow us to capture impactful insights from our data, allowing us to monitor our performance, detect operational issues and make decisions based on actual data not guess work. With Adobe Analytics, it has been easy for us to interpret our data and get precise insights which guide us on how to improve and optimize all our operations.
  • Infirmière En Crèche
    50M-1B USD
    Healthcare and Biotech
    Review Source

    A comprehensive analytics tool with advanced data collection, analytics and reporting features.

    5.0
    May 27, 2026
    Adobe Analytics has served its purpose in our organization perfectly, allowing us to easily and accurately analyze our data and acquire insights that paints a clear picture of our performance and also allows us to make future predictions and settle with the correct decisions. With Adobe Analytics, we are able to collect our operational data from different places, and run deep analytics which help us capture all the key points and insights from the large datasets. It provides us with a streamlined user experience that makes it easy for us to turn raw data into actionable insights that we can make use of.
  • Operations Program Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    Adobe Analytics aids comprehensive data analytics for performance monitoring and informed decision making.

    5.0
    Mar 12, 2026
    Adobe Analytics is giving us the most prolific experience in analyzing our operations data which provides us with clear insights about our performances and also helps us to make accurate decisions on how to streamline our operations. Adobe Analytics has advanced and intelligent data analytics features which allow us to get in-depth analysis of our data, making it possible to acquire all the useful insights we get from them. With Adobe Analytics' visualization options like graphs, it has been easy for us to understand the meaning of the insights we get from our data, making it easy to use them.
  • Director De Tecnología (CIO)
    50M-1B USD
    Services (non-Government)
    Review Source

    Easy deployment enables seamless optimisation of websites and customer journeys

    4.0
    Jun 9, 2026
    In general, we have had a very good experience with Adobe Analytics. The software has a swift deployment and implementation process as well as amazing integration capabilities. Introduction of the software in our organisation has made it possible for us to fully optimise our search engine and enhance data visualisation. It has also enabled us to understand our customer journeys and improve our marketing strategies. Adobe Analytics provides us with real-time intelligence on our customers' behaviour and their experience on our websites. This makes it possible for us to identify issues and pain points and optimise the performance of our site. Adobe Analytics has revolutionised the way we do business by allowing us to generate customer insights and improve their experience.
  • Developpeur Fullstack JS
    50M-1B USD
    IT Services
    Review Source

    Enhanced predictive analytics with seamless integration simplifies daily decision-making

    4.0
    Jun 4, 2026
    We have had a very easy time with Adobe Analytics. The software has enhanced predictive analytics and visualisation of processes in our organisation. Through the use of the product we are able to measure web traffic accurately and user engagement. Adobe Analytics seamlessly integrates with other software such as marketing and campaign management systems. It is also well suited for forecasting and real-time reporting. The software also makes it easier for us to analyse all types of data from structured to unstructured. Use of the software has also enhanced decision making based on the available data. What brings about the difference between Adobe Analytics and other similar softwares is that it is easy to use, affordable and can be customized and tailored for specific user needs.
...
Showing Result 1-5 of 131

Recommended Gartner Insights

Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Deciding Factors: Adobe Analytics Vs. Market Average
Performance of Adobe Analytics Across Market Features

Adobe Analytics Likes & Dislikes

Like

Adobe Analytics provides very advanced and powerful data security features which allows us to analyze our data safely without compromising their security. It also offers incredible reporting features which allows us to document the insights we get, making it easy to share them. Adobe Analytics has advanced analytics features which help us to deeply analyze our data, allowing us to capture all the useful insights that we can get from the data. It's also very flexible and integrates with multiple other products that we use, making it easy to transfer our data from different sources for comprehensive analytics. It has a very user-friendly dashboard and insights visualization features which makes it easy to read and understand the insights we get.

Like

we have a centralized team that implemented the tool and now provides 24/7 support for it - it's highly convenient for anyone starting to use AA for web analytics. AA provides a great and easy-to-use functionaly for setting up event tracking - you don't need to be a senior fronted engnineers to implement tracking for new events with this software

Like

Adobe Analytics has a flexible structure and is easy to integrate with our other products, making it easy and quick for us to collect our operational data from different places for analytics. It has interactive visualization features and dashboards which makes it easy for us to interact with insights from our data and interpret them with ease. Adobe Analytics uses very highly effective and advanced analytics features which allow us to analyze all types of our data, regardless of how simple or complex they are. With Adobe Analytics reporting and file transfer features, it is easy for us to transfer insights to other places where we need to reference them or work with them.

Dislike

We have not seen any weaknesses in Adobe Analytics and all its features have been incredibly helpful. Genuinely, there has been nothing for us to dislike.

Dislike

Lack of many basic functionality available in other BI software, poor level of customization, cumbersome and contrintuitive UI, steep learning curve for new users, difficulty to present data from AA to stakeholders

Dislike

We have not experienced any weaknesses in the performance or productivity of Adobe Analytics. We have gotten everything we need from it and there have been no major concerns to worry about.

Reviewer Insights for: Adobe Analytics