Adobe Analytics is giving us the most prolific experience in analyzing our operations data which provides us with clear insights about our performances and also helps us to make accurate decisions on how to streamline our operations. Adobe Analytics has advanced and intelligent data analytics features which allow us to get in-depth analysis of our data, making it possible to acquire all the useful insights we get from them. With Adobe Analytics' visualization options like graphs, it has been easy for us to understand the meaning of the insights we get from our data, making it easy to use them.

Adobe Analytics is a great tool for tracking major events in user's web behaviors, but it's quite cumbersome and stakeholder-unfriendly for dashboarding and Business Intelligence. It has great intuitive functionality for implementing event tracking, but it's poorly customizable for dashboarding and day-to-day insight generation (many essential and basic features available in other BI software are missing, and feature suggestions in the official Adobe customer portal are not being addressed for years )