Web, Product and Digital Experience Analytics Reviews and Ratings
What are Web, Product and Digital Experience Analytics?
Gartner uses the following market definitions:
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
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Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey.
Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
Glassbox is centered around empowering organizations to enhance their digital customer experiences based on informed insights. The firm's Digital Experience Intelligence platform performs automatic capturing, visualizing, and analysis of every digital user journey happening in real-time across various websites and mobile applications. The platform holds significant role for various in-house teams including product, UX (User Experience), marketing, IT, and analytics, providing them crucial data to evaluate performance, allocate projects, and elevate experiences. The company holds a strong commitment towards data privacy and security, and its services are utilized by hundreds of businesses worldwide as a tool for expansion and optimization of their digital operations.
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuously deliver the right experiences for every customer, maximizing business impact.
Contentsquare gives you an extensive understanding of your customers. Designed for any team that cares about digital journeys, the platform provides the insights that can transform your customer experience and your business.
Quantum Metric is a digital analytics platform that provides businesses with tools to support a customer-focused culture. It helps monitor, diagnose, and optimize digital customer journeys, offering detailed customer insights connected to core business objectives. Currently, Quantum Metric captures insights from a significant portion of the world's internet users, assisting global brands across various industries to focus on and prioritize customer needs.
Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
Simple Analytics is a company that specialises in tracking human behaviour to enhance business performance. Its core business operation involves the implementation of behavioural analytics and segmentation within one system. The main problem it solves is the need for deep understanding and unique engagement strategies for each customer throughout their journey with a brand. Its solutions are designed to help marketing and product teams improve in three key areas: conversions, engagement, and customer retention.
LogRocket is a tool that merges session replay, product analytics, and error tracking, enabling software teams to craft an optimal product experience. It's principal focus lies in resolving the critical business issue of enhancing product functionality and user experience.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
FullStory operates a digital experience intelligence (DXI) platform that is utilized by businesses to streamline digital experiences on their respective websites and apps. Various teams from diverse corporate sectors, such as product, engineering, marketing, and customer support, take advantage of FullStory. Its unique DX Data Engine transforms disparate, unstructured, and non-indexed information into useable DXI. The company is based in Atlanta and also has regional teams in several international locations, including London, Hamburg, Sydney, and Singapore.
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
Siteimprove is a cloud-based software that helps over 7,000 companies create high-performing digital experiences. The Siteimprove platform offers tools for optimizing a website’s content quality, accessibility, analytics, SEO, and performance. The platform also offers actionable data insights and recommendations in a prioritized list to help marketing teams make the most impact. With three solution packages to choose from (Inclusivity, Content Experience, and Marketing Performance), teams can tackle each element of their marketing strategy with a holistic approach.
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a global network of real people, ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.
UserTesting equips teams with the tools to understand why customers behave the way they do—transforming insights into impactful decisions. Built on an enterprise-grade AI platform, UserTesting provides fast, high-quality feedback that bridges the gap between what customers expect and the experiences they receive.
UserTesting makes research, testing, and feedback accessible to every team across the enterprise, ensuring customer-first decisions are made with speed and precision. By uncovering the thoughts, emotions, and motivations behind customer behavior, UserTesting helps organizations create experiences that inspire loyalty and drive growth.
WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.
WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.
WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.
Heap is a digital insight platform designed to assist with optimizing digital experiences. It provides a comprehensive dataset, integrated data science, and qualitative analytics to swiftly identify crucial insights. This allows for confident actions in enhancing digital experiences.
Smartlook, established in 2016, is an analytics solution focusing on qualitative analysis for both web and mobile platforms. It aids businesses in understanding user behavior on a micro level. The solution provides always-on visitor recordings, showing businesses the activities of every visitor on their website or app. It also offers heatmaps for aggregated data on where users typically click and scroll. It includes an automatic event tracking feature to monitor the frequency and manner of specific user actions. Additionally, it provides conversion funnels, based on these events, to monitor business conversion success. The aim of Smartlook is to equip businesses to answer queries related to users' actions and help in removing guesswork from decision-making processes.
Woopra concentrates on assimilating and analyzing company data in a unified hub, thereby providing an all-encompassing, instantaneous view of every potential and existing client. This focus allows organizations to compile comprehensive profiles for each customer based on data-driven intelligence.
This intelligence can inform the creation of more intuitive experiences and superior customer service. Woopra further equips every team within a company with real-time insights, allowing them to finesse individual customer interactions, track product usage, and transform intuition-based strategies into data-guided actions.
Moreover, Woopra supports numerous businesses in utilizing their customer information more effectively, assisting them in enhancing conversion rates, quickening revenue growth, and improving client satisfaction.