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Web, Product and Digital Experience Analytics

Web, Product and Digital Experience Analytics Reviews and Ratings

What are Web, Product and Digital Experience Analytics?

Gartner uses the following market definitions:

Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.

Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.

Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

How Categories and Markets Are Defined
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Glassbox
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Contentsquare Platform
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LogRocket
For 50M-1B USD Companies
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Glassbox
Logo of Contentsquare Platform
Contentsquare Platform
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Quantum Metric
For Asia/Pacific
Logo of Amplitude Analytics
Amplitude Analytics
Logo of Mixpanel
Mixpanel
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Glassbox
Integration & Deployment
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Glassbox
Logo of LogRocket
LogRocket
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Quantum Metric

Product Listings

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Logo of Google Analytics

Google Analytics

By Google

4.4
(2031 Ratings)

Google Analytics is a software that provides tools for tracking and analyzing website and application traffic. The software enables users to collect data on visitor behavior, session duration, page views, traffic sources, and device usage. It offers features for event tracking, custom reporting, goal setting, and audience segmentation, allowing users to gain insights into how digital content is accessed and interacted with. By aggregating and visualizing data, the software supports organizations in understanding user engagement and optimizing digital marketing strategies. It addresses the business problem of measuring the effectiveness of digital presence and supports decision-making for content and campaign improvement.

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Logo of Amplitude Analytics

Amplitude Analytics

By Amplitude

4.4
(317 Ratings)

Amplitude Analytics is a software designed to help organizations analyze user behavior within digital products. The software enables tracking and understanding of user interactions, providing data on engagement, retention, and conversion. It offers features for event tracking, segmentation, cohort analysis, funnel analysis, and user journeys, allowing businesses to uncover patterns and insights into user actions. Amplitude Analytics assists in measuring impact of product changes and optimizing product decisions based on data-driven evidence. The software addresses the challenge of making informed decisions to improve product performance by delivering actionable analytics and facilitating the identification of user needs and preferences.

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Logo of Adobe Analytics

Adobe Analytics

By Adobe

4.4
(312 Ratings)

Adobe Analytics offers comprehensive web, product, and experience analytics to give you a complete view of how users interact across digital channels. By capturing real-time behavioral data—page visits, feature usage, and content engagement—you can spot trends, identify bottlenecks, and refine user journeys. This holistic perspective allows you to improve site performance, streamline product interfaces, and enhance overall customer experiences. With actionable insights at your fingertips, you can drive growth, strengthen brand loyalty, and stay one step ahead in a competitive landscape.

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Logo of Glassbox

Glassbox

By Glassbox

4.8
(199 Ratings)

Glassbox is a software designed to capture, analyze, and visualize user interactions across web and mobile platforms. The software provides session replay, real-time analytics, and monitoring of digital customer journeys, enabling organizations to identify usability issues, optimize user experience, and address operational or technical bottlenecks. Glassbox assists businesses in improving digital processes by recording every interaction and offering insights into patterns and behaviors. The software supports compliance with data security requirements by enabling customizable data masking and privacy controls. It integrates with other tools commonly used in customer experience and analytics to deliver a comprehensive understanding of user engagement and assist in data-driven decision making.

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Logo of Google Analytics 360

Google Analytics 360

By Google

4.5
(125 Ratings)

Google Analytics 360 is an analytics software designed to provide advanced measurement and reporting capabilities for businesses seeking to optimize their digital strategies. This software collects and analyzes data from websites and applications, enabling users to understand user behavior, traffic sources, and conversion paths. Features include customizable dashboards, real-time reporting, integration with advertising and marketing platforms, and detailed segmentation of audiences. The software addresses the business problem of measuring and improving digital performance by delivering insights into user interactions, campaign effectiveness, and website functionality, thereby supporting data-driven decision making for marketing and operational improvements.

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Logo of Mixpanel

Mixpanel

By Mixpanel

4.5
(115 Ratings)

Mixpanel is an analytics software designed to track user interactions and behaviors within web and mobile applications. The software provides tools for measuring engagement, retention, and conversion metrics, enabling organizations to analyze patterns and trends related to user activity. Mixpanel supports event-based tracking and offers customizable dashboards and reports, allowing teams to segment data and evaluate the effectiveness of product features or changes over time. With its ability to process large volumes of user data and deliver insights into how audiences interact with digital products, the software assists businesses in making data-driven decisions to improve product performance and user satisfaction.

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Logo of Contentsquare Platform

Contentsquare Platform

By ContentSquare

4.7
(113 Ratings)

Contentsquare Platform is a software designed to analyze and visualize digital experience data across websites and apps. The software provides features for tracking user interactions, identifying behavioral patterns, and mapping customer journeys. It enables organizations to detect friction points and uncover opportunities for optimization by aggregating data from multiple sources. The software facilitates segmentation of audiences and assessment of the impact of content, design, or functionality changes on user engagement. Its reporting and visualization tools support both technical and non-technical users in understanding user experience and decision making. Contentsquare Platform aims to help organizations enhance conversion rates, streamline navigation, and resolve usability issues by offering evidence-based insights for digital product improvement.

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Logo of Quantum Metric

Quantum Metric

By Quantum Metric

4.5
(84 Ratings)

Quantum Metric is a software that provides continuous product design and analytics capabilities for digital experiences. The software enables organizations to capture and analyze user interactions across websites and mobile applications to identify friction points, monitor performance, and prioritize enhancements. Quantum Metric offers features such as real-time session replay, anomaly detection, and detailed user journey mapping to support data-driven decision making in product development and optimization. By leveraging behavioral insights and automated analysis, the software helps businesses understand customer needs, reduce issue resolution time, and improve conversion rates through actionable recommendations.

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Logo of Kissmetrics Analyze

Kissmetrics Analyze

By Kissmetrics

4.5
(60 Ratings)

Kissmetrics Analyze is a software designed to provide insights into user behavior and customer engagement for businesses operating online. The software tracks and visualizes data on how users interact with websites or products, offering features such as cohort analysis, funnel reporting, and event tracking. By enabling businesses to identify patterns, monitor conversion rates, and assess retention over time, Kissmetrics Analyze helps organizations understand which actions drive user engagement and revenue. The software supports integration with various platforms and tools, allowing for streamlined data collection and analysis to optimize marketing strategies and product development processes.

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Logo of LogRocket

LogRocket

By LogRocket

4.6
(53 Ratings)

LogRocket is a software that enables businesses to monitor and analyze user interactions within web applications. The software records user sessions, capturing detailed information such as clicks, scrolls, and navigation paths to provide insights into application performance and user experience. It offers features such as error tracking, performance monitoring, and replay of user activities to assist in identifying issues and debugging more efficiently. LogRocket provides analytics that help development teams understand where users encounter problems, enabling faster resolution of errors and optimization of application functionality. This software aims to address challenges related to software usability, stability, and the overall efficiency of web application troubleshooting processes.

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Logo of Fullstory

Fullstory

By Fullstory

4.2
(40 Ratings)

Fullstory is a software designed to capture and analyze user interactions within web and mobile applications. The software records session data, providing insights into user behavior, navigation patterns, and engagement with features. It offers tools for session replay, heatmaps, and funnel analysis, enabling businesses to identify usability issues and optimize digital experiences. Fullstory supports integration with analytics and collaboration platforms, allowing teams to share insights and make data-driven decisions. The software addresses the challenge of understanding user journeys and helps organizations improve product functionality and user satisfaction by highlighting areas where users encounter obstacles or abandon processes.

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Logo of Adobe Analytics Mobile Marketing Add-On (Legacy)

Adobe Analytics Mobile Marketing Add-On (Legacy)

By Adobe

4.1
(39 Ratings)

Adobe Analytics Mobile Marketing Add-On (Legacy) is a software that extends the capabilities of Adobe Analytics to mobile platforms, enabling organizations to track, measure, and analyze user engagement across mobile applications. The software supports comprehensive event tracking, segmentation of mobile users, push notification analysis, and attribution reporting to facilitate understanding of mobile app performance. By integrating with app environments, it assists businesses in identifying user paths, retention rates, and interactions, providing insights into the impact of mobile marketing strategies. The software is designed to help optimize mobile experiences and campaigns, offering data-driven support for decision making related to mobile user behavior and marketing effectiveness.

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Logo of MoEngage Customer Engagement Analytics Platform

MoEngage Customer Engagement Analytics Platform

By MoEngage

4.4
(36 Ratings)

MoEngage Customer Engagement Analytics Platform is a software designed to help businesses analyze customer interactions and optimize engagement across various digital channels. The software offers features such as customer segmentation, personalization, campaign management, and behavioral analytics. It enables organizations to track user behavior, automate messaging, and deliver individualized experiences through push notifications, emails, in-app messages, and other channels. By consolidating data from different touchpoints, the software assists in understanding customer journeys, improving retention, and enhancing the relevance of communications. MoEngage Customer Engagement Analytics Platform addresses the challenge of delivering timely and targeted engagement to users while providing actionable insights to inform business decisions.

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Logo of Siteimprove

Siteimprove

By Siteimprove

4.4
(30 Ratings)

Siteimprove is a unified content intelligence platform built for compliance and performance in an AI-driven world. It brings together four core pillars—accessibility, content strategy, SEO/AEO, and analytics—into a single, cohesive system. Each pillar is powered by purpose-built AI agents that don’t operate in silos, but are orchestrated across Siteimprove.ai to deliver coordinated, actionable intelligence. And because this intelligence integrates seamlessly with your existing ecosystem—CMSs, DXPs, and beyond—it fits naturally into how teams already work, while ensuring content remains compliant, performant, and continuously improving at scale.

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Logo of UserTesting Human Insight Platform

UserTesting Human Insight Platform

By UserTesting

4.4
(26 Ratings)

UserTesting Human Insight Platform is a software designed to facilitate user experience research by enabling organizations to collect and analyze feedback from real users. The software allows users to create tests, recruit participants, and capture video, audio, and written responses as individuals interact with digital products, websites, or applications. It provides features such as customizable test templates, participant targeting, and analytics dashboards. The software aims to help teams identify usability issues, understand customer behaviors, and make informed design or development decisions based on direct user input. The platform addresses the business need for improving product usability and ensuring alignment between user expectations and product functionality.

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Logo of WebEngage

WebEngage

By WebEngage

4.6
(24 Ratings)

WebEngage is a full-stack retention operating system with:

-A customer data platform offering a unified view of the customer integrating data from various sources and external systems

-An engagement stack across 11+ channels including email, WhatsApp, sms, web and mobile push, and omni-channel journey orchestration

-Reporting and tracking marketing, product, and revenue analytics

-A personalization engine that lets you create 1:1 personalized messages across all the channels of engagement

WebEngage works with 400+ customers worldwide across industries like E-Commerce, Edutech, Fintech, Gaming, Financial Services, Foodtech - F&B, Travel, Transportation, and more.

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Logo of Heap Illuminate

Heap Illuminate

By Heap

4.4
(19 Ratings)

Heap Illuminate is a software designed to automate the analysis of user interactions on digital products by uncovering behavioral trends, conversion patterns, and paths to key events. It leverages analytics to identify friction points in the user journey, enabling teams to discover opportunities for product improvement and optimization. The software provides tools for visualizing user flows, tracking feature adoption, and measuring the impact of product changes. By offering insights into how users engage with websites or applications, Heap Illuminate addresses the business problem of understanding customer behavior at scale and assists organizations in making data-driven decisions to enhance product performance.

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Logo of Smartlook

Smartlook

By Smartlook

3.9
(18 Ratings)

Smartlook is a software designed to provide website and mobile app analytics through features such as session recording, event tracking, and user journey visualization. The software captures user interactions to help organizations understand how visitors navigate and engage with digital platforms. By analyzing user behavior, Smartlook enables businesses to identify usability issues, optimize website and app performance, and improve digital interfaces. The software offers tools for filtering recorded sessions, setting up event-based conversion funnels, and creating heatmaps that represent user activity patterns. It integrates with various customer engagement and analytics platforms, allowing for enhanced data analysis and reporting within existing workflows. Smartlook addresses the need for actionable insights into user experience to support product development and increase operational efficiency.

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Logo of Woopra

Woopra

By Woopra

4.3
(15 Ratings)

Woopra is a software that provides real-time customer analytics for websites and applications by tracking and analyzing user behavior across various digital touchpoints. The software enables businesses to understand user journeys, segment audiences, and measure engagement by integrating data from multiple sources such as websites, mobile apps, and third-party platforms. Woopra offers features including event tracking, customer profiles, retention reports, and funnel analytics, helping organizations identify trends and optimize user experiences. The software facilitates automation of workflows based on user actions and supports integration with other business tools, assisting organizations in making data-driven decisions and addressing customer retention and engagement challenges.

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Logo of CleverTap

CleverTap

By CleverTap

4.6
(14 Ratings)

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

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Gartner Research

Market Guide for Web, Product and Digital Experience Analytics

Top Trending Products

Amplitude AnalyticsGoogle AnalyticsGoogle Analytics 360Fullstory

Popular Product Comparisons

Amplitude Analytics vs MixpanelAdobe Analytics vs Google AnalyticsGoogle Analytics vs MixpanelAmplitude Analytics vs Google AnalyticsGlassbox vs Google AnalyticsGlassbox vs MixpanelAmplitude Analytics vs GlassboxGlassbox vs LogRocket

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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