Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
"Unlashing Data-Driven Insights for Smarter Business Decisions"
Its integration capabilities make it a cornerstone tool for businesses aiming to optimize their online presence. Visual representation of data through graphs, charts and tables makes it easier to interpret trends and patterns. It offers a very user-friendly interface, especially with custom dashboards, real-time reporting and easy navigation through various metrics and dimensions.
"Exploring Dynamic Data: From Learning Curve to Valuable Tool"
It has been a game changer for us as it offers deep insights and reports which have helped in enhancing our marketing strategies. Real-time data is fantastic. However, there was some difficulty in understanding and learning the product as new users, however, with time we've learnt it and now it is a valuable part for our decision making processes.
"Amplitude's Experiments Product: A Game-Changer for A/B Testing"
Overall, I find Amplitude to be really intuitive and helpful as a no-code data solution. There is a lot of flexibility, simplicity, with the ability to also drive deeper insights. I am particularly excited about the Experiments product, its a game changer for us to not have to deal with building a/b testing infra ourselves. As a product manager, I rely heavily on Amplitude to communicate broadly about the success of our product area.
"Harnessing Glassbox's AI-Powered Summaries for Mobile Apps Insights"
Glassbox has been incredibly valuable for our mobile app, especially thanks to the insights we've gleaned from its GIA-powered report summaries. The accuracy of these summaries is so impressive. They offer both technical and business users with clear, actionable insights that enable them to act swiftly, with the most relevant information in-hand.
"A Comprehensive tool for data and analytics! "
Mixpanel is a business analytical software that helps companies understand the user interactions on web and app. The data collected through this software later helps build reports based on the data extracted . This has been truly useful as we are a consumer based company and it helps us map our customer and their journey which eventually helps us strategize accordingly.
"An amazing tool to improve the performance of your website"
The experience is very good, the platform is very easy to use and the data reported is very important in our decision-making
"An awesome tool to review customer actions "
Quantum Metric is probably the best tool in its category and I have had a really amazing experience with this tool. It offers wide range of services such as reviewing customer actions, data analysis etc
"Decoding Advertising and Leads with Google Analytics 360"
Google Analytics 360 is the best tool for tracking and analyzing traffic from your website or app. It is easy to use and gives a lot of data in regard to our users, traffic sources and conversions. It offers advanced insights and more scalability.
"KISSMеtrісs іs grеat!"
It sоlvеs sо many рrоblеms-- wе dіd a lоt оf tеstіng оf рrісіng, sіtе fеaturеs, еtс, and іt соuld traсk rеsроnsеs fоr tеst and оrіgіnal сasеs thrоugh all thе mеtrісs yоu соuld want. I alsо usе іt tо рull a mоnthly markеtіng rероrt tо sее thе еffесtіvеnеss оf dіffеrеnt sреnd.
"LogRocket: A Simplified Approach to Product Tracking"
Overall, I find LogRocket super easy to use and very helpful when it comes to tracking how people are using your product.
"Analytics made easy"
i have yet to have a single issue, really enhanced our companies mobile web presence. i would highly recommend utilization of the mobile marketing add on
"A rich look through the eyes of the user on what's happening during a session."
Fullstory offers great value in it's screen recordings of user sessions. It allows us to understand the intuitiveness of our web's design and how customer's navigate our website with ease or difficulty.
"Elevate and Strengthen Customer Relationship using MoEngage CEAP"
MoEngage Customer Engagement Analytics Platform is a robust analysis platform used to enhance customer across various digital channels. It help users to understand their customers deeply by analysing their data. It is widely accepted by different industries and it provides specific industry based solution according to their unique business requirements.
"Clear idea of all the user sessions to help create the most optimal funnel stage"
We get inportant data that help us make our website more user-friendly for potential buyers of our products. I just sut back and watch how the end-user used our website, record where exactly they clicked to see where the gaps, trouble spots and positives are on the website in order to help fulfill marketing goals.
"Essential in our UX toolset. Massive tester base, great templates and superb features."
UserTesting is an essential part of our UX toolset. The experience with the platform has been outstanding so far. The tester base is huge, the turnaround times are great and the AI-powered analytics and transcripts save us tons of time when doing video analysis.
"Excellent Marketing Automation Tool for user retention and in-app engagement"
The experience has been satisfying, as over the course of two years we have been able to make multiple interventions at different junctures of the user journey. Webengage have been pivotal in addressing our concerns about managing different user segments. The analytics provided by WebEngage have helped us to measure and understand our campaigns efficiently. WebEngage's advanced media formats helped us improve in app engagement through the use of in-app messaging. It helped us win back our churned customers through email campaigns, and its push notification capabilities helped us immensely in bringing back the users to our platform, thus helping us to improve our MAUs and DAUs.
"Acts effectively as a bridge linking website session data to individual customers"
We use it for several of our projects as a solution to record the behavior of users on our websites and its a really good solution for creating a heatmap and click map for selected page on website. We had many insights and answers about our home page and landing pages that have incredibly increased our conversion results.
"Spikes or drops in activity visible in Smartlook help decide best way to reach customers"
It helps understand what visitors find interesting or to check if the website is behaving as expected while the user is navigating through the site by recording the time the visitor spends on the website so it is easy to get an understanding of the funnel and the specific user events we want to dig into to develop the website into the next level.
"Analyze conversion funnels and see how different segments move through your funnel"
We discover how users are interacting with our website and how our content and design affect user interaction. It gives clear insight into what customers are doing in real-time and segments the actions taken into clearly defined and easily recognizable portions for identification.
"Unleashing the Power of CleverTap: An In-depth Analysis"
CleverTap is a good analytics platform to understand the most important insights from your project and business metrics.