Name: BarTender
Rating: 4.3 (48 reviews)

Overview

Product Information on BarTender

Updated 13th October 2025

What is BarTender?

BarTender is software developed for designing and automating the printing of labels, barcodes, RFID tags, and documents. The software provides tools for creating dynamic label templates and integrates with databases and business systems to streamline batch printing processes. BarTender supports regulatory compliance by including features for traceability and security, allowing users to manage user access and maintain audit trails. Its automation capabilities allow businesses to reduce manual data entry errors and improve labeling consistency across operations. The software is used in industries requiring accurate product identification, inventory control, and process efficiency through label and document management.

Overall experience with BarTender

SENIOR SOFTWARE ENGINEER

250M - 500M USD, Software

FAVORABLE

“Simplifying Label Designing with BarTender's Software”

5.0

Jan 21, 2025

BarTender is a good software for designing labels for printers. It has the feature to create static as well as dynamic labels with variable data. It supports multiple types of integration for variable data printing like CSV file, SQL, API, etc. Drag and drop functionality makes it easier to design labels.

IT MANAGER

50M - 250M USD, Retail

CRITICAL

“Feature Rich Product... but may not handle intensive data driven applications”

3.0

Mar 28, 2024

Overall, I would say that Bartender is a powerful piece of software, but it has definitely provided plenty of quarks and trouble along the way. We use the Automation edition and driven print jobs from our in-house ERP system. It provides powerful tools to do this and has driven very complex data driven label designs.

About Company

Company Description

BarTender is a company trusted by a multitude of global supply chains for its contribution to the creation of labels, barcodes, and RFID essential for product safety and traceability. The company's operations are primarily steered from its US-based corporate head office in Bellevue, Washington, where software development also takes place. International branches in Madrid, Taipei, and Tokyo aid in the global distribution of BarTender's service which is accessible in more than 150 countries, facilitated through a network of local partners.

Company Details

Company type

Private

Year Founded

1985

Head office location

Redmond, United States

Number of employees

201 - 500

Website

https://www.SeagullSoftware.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: BarTender

Deciding Factors: BarTender Vs. Market Average

Performance of BarTender Across Market Features

BarTender Likes & Dislikes

User friendly interface and drag and drop functionality simplifies the label designing. Bartender supports almost all types of variable and barcode like 1D, 2D, QR Code, RFID. Its integration with database, CSV or APIs.

Very Powerful Data Driven Integration Tools. Almost unlimited design flexibility and just about every feature needed to cover enterprise label printing.

1) user friendly and cost effective solution 2) You can use data entry forms or variable data from an external database to print labels 3) It comes with pre-built templates which saves your significant time on label designing. 4) You can use text, images, etc. in labels.

Bartender is a licensed software and its cost is high. The interface is user friendly, but some advanced features like scripting, automation and integration may require technical expertise. When printing with a csv file it does not keep a record of the data printed.

The main issues we have had with the software is inexplicably slow processing of jobs that are transient and annoying. We can send a job and it could process in 30 seconds, or take 20 minutes.

We have not encountered any issues with Bartender software so far.

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50M-1B USD

Software

Review Source

Simplifying Label Designing with BarTender's Software

Project Incharge

<50M USD

Transportation

Bartender: The Efficient Tool for Label Designing and Printing

Nov 5, 2024

My overall experience with Bartender has been great. It is an excellent tool to design and print shipping and MRP labels.

OPERATIONS MANAGER

Healthcare and Biotech

Good Product, Needs Improvement, Not User Friendly

4.0

Oct 5, 2024

BarTender is overall a great product, but there are certain limitations that make it hard to use, and even more difficult to scale. However, as a barcode and label software, it does have the functionality to be powerful. User adoption has definitely been an issue for our organization as the software is not intuitive.

Engineering Manager

10B+ USD

Consumer Goods

Bartender: A Cost-Effective Solution for Manufacturing and Supply Chain

Oct 3, 2024

Bartender is an excellent product that is flexible to meet our needs in both manufacturing and supply chain. Their integration team was knowledgeable and their pricing structure was the most economical.

CUSTOMER SERVICE & SUPPORT ASSOCIATE

IT Services

Autonomous Printing Workflow Enhancement

Sep 30, 2024

Ease of use, especially for design and managing barcode labels and the ability to integrate seamlessly with various printers and third-party systems.