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Logo of BarTender

BarTender

bySeagull Software
in
4.3
Market Presence: Barcode Software, Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Overview

Product Information on BarTender

Updated 13th October 2025

What is BarTender?

BarTender is software developed for designing and automating the printing of labels, barcodes, RFID tags, and documents. The software provides tools for creating dynamic label templates and integrates with databases and business systems to streamline batch printing processes. BarTender supports regulatory compliance by including features for traceability and security, allowing users to manage user access and maintain audit trails. Its automation capabilities allow businesses to reduce manual data entry errors and improve labeling consistency across operations. The software is used in industries requiring accurate product identification, inventory control, and process efficiency through label and document management.

BarTender Pricing

BarTender software uses a subscription and perpetual licensing model, with pricing based on edition and the number of printer licenses required. Editions provide different feature sets, and customers can choose between annual subscription plans or perpetual licenses with an optional annual maintenance agreement for software updates and support.

Overall experience with BarTender

SENIOR SOFTWARE ENGINEER
250M - 500M USD, Software
FAVORABLE

“Simplifying Label Designing with BarTender's Software”

5.0
Jan 21, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
IT MANAGER
50M - 250M USD, Retail
CRITICAL

“Feature Rich Product... but may not handle intensive data driven applications”

3.0
Mar 28, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

BarTender is a company trusted by a multitude of global supply chains for its contribution to the creation of labels, barcodes, and RFID essential for product safety and traceability. The company's operations are primarily steered from its US-based corporate head office in Bellevue, Washington, where software development also takes place. International branches in Madrid, Taipei, and Tokyo aid in the global distribution of BarTender's service which is accessible in more than 150 countries, facilitated through a network of local partners.

Company Details

Updated 23rd April 2026
Company type
Private
Year Founded
1985
Head office location
Redmond, United States
Number of employees
201 - 500
Website
https://www.SeagullSoftware.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

BarTender Reviews and Ratings

4.3

(48 Ratings)

Rating Distribution

5 Star
42%
4 Star
52%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • SENIOR SOFTWARE ENGINEER
    50M-1B USD
    Software
    Review Source

    Simplifying Label Designing with BarTender's Software

    5.0
    Jan 21, 2025
    BarTender is a good software for designing labels for printers. It has the feature to create static as well as dynamic labels with variable data. It supports multiple types of integration for variable data printing like CSV file, SQL, API, etc. Drag and drop functionality makes it easier to design labels.
  • SENIOR SOFTWARE ENGINEER
    50M-1B USD
    Software
    Review Source

    Simplifying Label Designing with BarTender's Software

    5.0
    Jan 21, 2025
    BarTender is a good software for designing labels for printers. It has the feature to create static as well as dynamic labels with variable data. It supports multiple types of integration for variable data printing like CSV file, SQL, API, etc. Drag and drop functionality makes it easier to design labels.
  • Read All 48 Reviews

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Reviewer Insights for: BarTender
Deciding Factors: BarTender Vs. Market Average
Performance of BarTender Across Market Features

BarTender Likes & Dislikes

Like

User friendly interface and drag and drop functionality simplifies the label designing. Bartender supports almost all types of variable and barcode like 1D, 2D, QR Code, RFID. Its integration with database, CSV or APIs.

Like

User friendly interface and drag and drop functionality simplifies the label designing. Bartender supports almost all types of variable and barcode like 1D, 2D, QR Code, RFID. Its integration with database, CSV or APIs.

Like

User friendly interface and drag and drop functionality simplifies the label designing. Bartender supports almost all types of variable and barcode like 1D, 2D, QR Code, RFID. Its integration with database, CSV or APIs.

Dislike

The main issues we have had with the software is inexplicably slow processing of jobs that are transient and annoying. We can send a job and it could process in 30 seconds, or take 20 minutes.

Dislike

The main issues we have had with the software is inexplicably slow processing of jobs that are transient and annoying. We can send a job and it could process in 30 seconds, or take 20 minutes.

Dislike

The main issues we have had with the software is inexplicably slow processing of jobs that are transient and annoying. We can send a job and it could process in 30 seconds, or take 20 minutes.