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  3. BarTender
Logo of BarTender

BarTender

bySeagull Software
in
4.3
Market Presence: Barcode Software, Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Overview

Product Information on BarTender

Updated 13th October 2025

What is BarTender?

BarTender is software developed for designing and automating the printing of labels, barcodes, RFID tags, and documents. The software provides tools for creating dynamic label templates and integrates with databases and business systems to streamline batch printing processes. BarTender supports regulatory compliance by including features for traceability and security, allowing users to manage user access and maintain audit trails. Its automation capabilities allow businesses to reduce manual data entry errors and improve labeling consistency across operations. The software is used in industries requiring accurate product identification, inventory control, and process efficiency through label and document management.

BarTender Pricing

BarTender software uses a subscription and perpetual licensing model, with pricing based on edition and the number of printer licenses required. Editions provide different feature sets, and customers can choose between annual subscription plans or perpetual licenses with an optional annual maintenance agreement for software updates and support.

Overall experience with BarTender

SENIOR SOFTWARE ENGINEER
250M - 500M USD, Software
FAVORABLE

“Simplifying Label Designing with BarTender's Software”

5.0
Jan 21, 2025
BarTender is a good software for designing labels for printers. It has the feature to create static as well as dynamic labels with variable data. It supports multiple types of integration for variable data printing like CSV file, SQL, API, etc. Drag and drop functionality makes it easier to design labels.
IT MANAGER
50M - 250M USD, Retail
CRITICAL

“Feature Rich Product... but may not handle intensive data driven applications”

3.0
Mar 28, 2024
Overall, I would say that Bartender is a powerful piece of software, but it has definitely provided plenty of quarks and trouble along the way. We use the Automation edition and driven print jobs from our in-house ERP system. It provides powerful tools to do this and has driven very complex data driven label designs.

About Company

Company Description

Updated 7th December 2023

BarTender is a company trusted by a multitude of global supply chains for its contribution to the creation of labels, barcodes, and RFID essential for product safety and traceability. The company's operations are primarily steered from its US-based corporate head office in Bellevue, Washington, where software development also takes place. International branches in Madrid, Taipei, and Tokyo aid in the global distribution of BarTender's service which is accessible in more than 150 countries, facilitated through a network of local partners.

Company Details

Updated 6th March 2024
Company type
Private
Year Founded
1985
Head office location
Bellevue, United States
Number of employees
201 - 500
Website
https://www.SeagullScientific.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: BarTender
Deciding Factors: BarTender Vs. Market Average
Performance of BarTender Across Market Features

BarTender Likes & Dislikes

Like

User friendly interface and drag and drop functionality simplifies the label designing. Bartender supports almost all types of variable and barcode like 1D, 2D, QR Code, RFID. Its integration with database, CSV or APIs.

Like

Very Powerful Data Driven Integration Tools. Almost unlimited design flexibility and just about every feature needed to cover enterprise label printing.

Like

1) user friendly and cost effective solution 2) You can use data entry forms or variable data from an external database to print labels 3) It comes with pre-built templates which saves your significant time on label designing. 4) You can use text, images, etc. in labels.

Dislike

Bartender is a licensed software and its cost is high. The interface is user friendly, but some advanced features like scripting, automation and integration may require technical expertise. When printing with a csv file it does not keep a record of the data printed.

Dislike

The main issues we have had with the software is inexplicably slow processing of jobs that are transient and annoying. We can send a job and it could process in 30 seconds, or take 20 minutes.

Dislike

We have not encountered any issues with Bartender software so far.

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Peer Discussions

BarTender Reviews and Ratings

Showing data for 38 ratings and reviews for Barcode Software market. View all 48 ratings and reviews across markets for a complete picture.

4.3

(38 Ratings)

Rating Distribution

5 Star
39%
4 Star
53%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SENIOR SOFTWARE ENGINEER
    50M-1B USD
    Software
    Review Source

    Simplifying Label Designing with BarTender's Software

    5.0
    Jan 21, 2025
    BarTender is a good software for designing labels for printers. It has the feature to create static as well as dynamic labels with variable data. It supports multiple types of integration for variable data printing like CSV file, SQL, API, etc. Drag and drop functionality makes it easier to design labels.
  • Project Incharge
    <50M USD
    Transportation
    Review Source

    Bartender: The Efficient Tool for Label Designing and Printing

    5.0
    Nov 5, 2024
    My overall experience with Bartender has been great. It is an excellent tool to design and print shipping and MRP labels.
  • OPERATIONS MANAGER
    <50M USD
    Healthcare and Biotech
    Review Source

    Good Product, Needs Improvement, Not User Friendly

    4.0
    Oct 5, 2024
    BarTender is overall a great product, but there are certain limitations that make it hard to use, and even more difficult to scale. However, as a barcode and label software, it does have the functionality to be powerful. User adoption has definitely been an issue for our organization as the software is not intuitive.
  • Engineering Manager
    10B+ USD
    Consumer Goods
    Review Source

    Bartender: A Cost-Effective Solution for Manufacturing and Supply Chain

    4.0
    Oct 3, 2024
    Bartender is an excellent product that is flexible to meet our needs in both manufacturing and supply chain. Their integration team was knowledgeable and their pricing structure was the most economical.
  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    <50M USD
    IT Services
    Review Source

    Autonomous Printing Workflow Enhancement

    4.0
    Sep 30, 2024
    Ease of use, especially for design and managing barcode labels and the ability to integrate seamlessly with various printers and third-party systems.
...
Showing Result 1-5 of 38

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