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  3. BarTender
Logo of BarTender

BarTender

bySeagull Software
in
4.7
Market Presence: Barcode Software, Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Overview

Product Information on BarTender

Updated 13th October 2025

What is BarTender?

BarTender is software developed for designing and automating the printing of labels, barcodes, RFID tags, and documents. The software provides tools for creating dynamic label templates and integrates with databases and business systems to streamline batch printing processes. BarTender supports regulatory compliance by including features for traceability and security, allowing users to manage user access and maintain audit trails. Its automation capabilities allow businesses to reduce manual data entry errors and improve labeling consistency across operations. The software is used in industries requiring accurate product identification, inventory control, and process efficiency through label and document management.

BarTender Pricing

BarTender software uses a subscription and perpetual licensing model, with pricing based on edition and the number of printer licenses required. Editions provide different feature sets, and customers can choose between annual subscription plans or perpetual licenses with an optional annual maintenance agreement for software updates and support.

Overall experience with BarTender

IT ASSOCIATE
<50M USD, Miscellaneous
FAVORABLE

“Best barcode labels designing and printing solution ”

5.0
Mar 25, 2023
It is one of the best software to design and print barcode labels.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

BarTender is a company trusted by a multitude of global supply chains for its contribution to the creation of labels, barcodes, and RFID essential for product safety and traceability. The company's operations are primarily steered from its US-based corporate head office in Bellevue, Washington, where software development also takes place. International branches in Madrid, Taipei, and Tokyo aid in the global distribution of BarTender's service which is accessible in more than 150 countries, facilitated through a network of local partners.

Company Details

Updated 6th March 2024
Company type
Private
Year Founded
1985
Head office location
Bellevue, United States
Number of employees
201 - 500
Website
https://www.SeagullScientific.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: BarTender
Performance of BarTender Across Market Features

BarTender Likes & Dislikes

Like

1) Easy to design any type of barcode labels. Predefined formats helps to design barcode labels faster. 2) You can use external data with it like excel etc. 3) Availablity of almost all barcode encoding.

Like

The vast range of functionalities made light work of any label needs or specification changes.

Like

The software is easy to use. I came into the environment where the application was already being used on an older 10.1 version and I completed the software upgrade on the server user end without any issues. This is a reliable software that works with most major printers.

Dislike

1) labels designed in older version may not be open in new version. 2) May face font issue after upgrade. 3) Rest i didn't faced any issue with it.

Dislike

Implementation could be a headache at times, users without experience may struggle to get to grips with the wide range of tools.

Dislike

One of the issues we face is accessing the database from the older version on the newer platform. Even though the database is backwards compatible we sometime see labels mangled around, that causes some issue. To overcome we created labels on the the newer platform and since we do not have any issues.

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Peer Discussions

BarTender Reviews and Ratings

Showing data for 10 ratings and reviews for Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software) market. View all 48 ratings and reviews across markets for a complete picture.

4.7

(10 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.6

Product Capabilities

4.7

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  • IT ASSOCIATE
    <50M USD
    Miscellaneous
    Review Source

    Best barcode labels designing and printing solution

    5.0
    Mar 24, 2023
    It is one of the best software to design and print barcode labels.
  • I.T - Site Development
    1B-10B USD
    Consumer Goods
    Review Source

    Outstanding piece of kit, our labels have never looked better.

    4.0
    Dec 20, 2021
    Bartender has proved its abilities time and time again for us, being a food manufacturer product visuals are important to us, bartender has a wide range of tools and functions to bring a vision to life.
  • IT Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Seagul BarTender label printing application

    4.0
    Jul 30, 2020
    Bartender is a stable label printing and designer application. The application is fairly easy to use and the company provides great support for their product.
  • Production Supervisor
    50M-1B USD
    Manufacturing
    Review Source

    Stylish and high level end yet very easy to use and operate

    5.0
    Nov 21, 2018
    Very smooth and easy to customize when creating labels and barcodes, can also add anothers features such as logo, images & text, it is very bizzare!
  • Systems Engineer
    50M-1B USD
    Consumer Goods
    Review Source

    You need some lerning curve in order to setup the product

    5.0
    Oct 17, 2018
    in general terms all the features we expexted from the product was as expected. but in some cases drivers doesn’t have the madurity to work with printers from all vendors, not all functionality arr implemented, but drivers from seagull are constantly updating
Showing Result 1-5 of 10

Recommended Gartner Research

  • Market Guide for Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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