• HOME
  • CATEGORIES

    • CATEGORIES

    • Application Development

      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • View All
    • Artificial Intelligence

      • AI Code Assistants (Transitioning to AI Coding Agents)
      • Generative AI Knowledge Management Apps/General Productivity
      • AI Application Development Platforms
      • Conversational AI Platforms
      • Artificial Intelligence Applications in IT Service Management (Transitioning to AI Applications in IT Service Management)
      • View All
    • Cloud Computing

      • Backup and Data Protection Platforms
      • Cloud Database Management Systems
      • Strategic Cloud Platform Services
      • Server Virtualization (Transitioning to Server Virtualization Platforms)
      • Hybrid Cloud Storage
      • View All
    • Customer Relationship Management

      • Contact Center as a Service
      • CRM Customer Engagement Center
      • Digital Experience Platforms
      • Web Content Management
      • Field Service Management
      • View All
    • Data and Analytics

      • Analytics and Business Intelligence Platforms
      • Data Science and Machine Learning Platforms (Transitioning to AI Platforms For Data Science and Machine Learning)
      • Data Integration Tools
      • Process Mining Platforms (Transitioning to Process Intelligence Platforms)
      • Metadata Management Solutions
      • View All
    • Education

      • Manager and Leadership Training
      • Corporate Learning Technologies
      • eLearning Authoring Tools
      • Higher Education Student Information System Software as a Service (Transitioning to Higher Education SaaS Student Information Systems)
      • Digital Learning Content Providers
      • View All
    • Enterprise Networking and Communications

      • Unified Communications as a Service
      • Global WAN Services
      • Edge Distribution Platforms
      • Intranet Packaged Solutions
      • SD-WAN
      • View All
    • Finance

      • Expense Management Software
      • Financial Close and Consolidation Solutions
      • Financial Planning Software
      • Cloud Financial Management Tools
      • Accounts Payable Applications
      • View All
    • Healthcare and Life Sciences

      • Medical Device Security Solutions (Transitioning to Medical Device Risk Management Platforms)
      • Health Navigation Solutions
      • Claim Editor Software
      • Digital Health Platforms (Transitioning to Healthcare Provider Industry Cloud Platforms)
      • Revenue Cycle Management Software (Transitioning to Revenue Cycle Management Solutions)
      • View All
    • Human Resources

      • Employee Recognition and Reward Systems
      • Workforce Management Applications (Transitioning to Workforce Management (WFM) Technology)
      • Digital Employee Experience Management Tools
      • Talent Acquisition (Recruiting) Suites
      • Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises
      • View All
    • IT Infrastructure and IoT

      • Enterprise Wired and Wireless LAN Infrastructure (Transitioning to Enterprise Wired and Wireless LAN)
      • IT Service Management Platforms
      • Endpoint Management Tools
      • Container Management
      • Infrastructure Monitoring Tools
      • View All
    • IT Security

      • Endpoint Protection Platforms
      • Email Security
      • Managed Detection and Response
      • Security Information and Event Management
      • Security Awareness Computer-Based Training
      • View All
    • Legal

      • Contract Life Cycle Management
      • Electronic Signature
      • Governance, Risk and Compliance Tools, Assurance Leaders
      • Compliance Monitoring Solutions
      • Corporate Governance Services
      • View All
    • Manufacturing

      • Enterprise Asset Management Software
      • Manufacturing Execution Systems
      • Global Industrial IoT Platforms
      • PLM Software in Discrete Manufacturing Industries
      • Computer-Aided Design (CAD) Software
      • View All
    • Marketing

      • Video Editing Software
      • Email Marketing
      • Multichannel Marketing Hubs
      • Voice of the Customer Platforms
      • Customer Data Platforms
      • View All
    • Productivity and Collaboration

      • Document Management
      • Visual Collaboration Applications
      • Collaborative Work Management
      • Knowledge Management (KM) Software
      • Adaptive Project Management and Reporting
      • View All
    • Public Sector and Government

      • Government ERP Solutions
      • Government Budgeting and Planning Solution
      • Cloud-Based ERP for U.S. Local Government
      • Citizen Service Delivery
      • Government Contracting Software
      • View All
    • Retail

      • Digital Commerce
      • Digital Commerce Payment Vendors (Transitioning to Digital Commerce Payment Platforms)
      • Retail Workforce Management Applications (Transitioning to Retail Workforce Management Technology)
      • Retail Assortment Management Applications: Long Life Cycle Products
      • Digital Shelf Analytics
      • View All
    • Sales

      • Revenue Enablement Platforms
      • Configure, Price and Quote Applications
      • Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
      • Revenue Intelligence (Transitioning to Revenue Action Orchestration)
      • Sales Performance Management
      • View All
    • Supply Chain Management

      • Supply Chain Planning Solutions
      • Transportation Management Systems
      • Real-Time Transportation Visibility Platforms
      • Warehouse Management Systems
      • Supply Chain Strategy, Planning and Operations Consulting
      • View All
    • Utilities

      • Geospatial Information Systems for Energy and Utilities
      • Mobile Workforce Management Software for Utilities (Transitioning to Mobile Workforce Management Solutions for Power and Utilities)
      • Energy Management and Optimization Systems
      • Energy Trading and Risk Management
      • Advanced Distribution Management Systems
      • View All
    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

      • Application Development
      • Artificial Intelligence
      • Cloud Computing
      • Customer Relationship Management
      • Data and Analytics
      • Education
      • Enterprise Networking and Communications
      • Finance
      • Healthcare and Life Sciences
      • Human Resources
      • IT Infrastructure and IoT
      • IT Security
      • Legal
      • Manufacturing
      • Marketing
      • Productivity and Collaboration
      • Public Sector and Government
      • Retail
      • Sales
      • Supply Chain Management
      • Utilities
      Browse All Categories

      Application Development

      69 markets
      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • API Management
      • Enterprise Low-Code Application Platforms
      • Robotic Process Automation
      • Business Orchestration and Automation Technologies
      • Business Process Automation Tools
      • DevOps Platforms (Transitioning to DevSecOps Platforms)
      • Enterprise Architecture Tools
      • Custom Software Development Services
      • Code Review Tools
      • Domain Registrars
      • Digital Adoption Platforms
      • Game Engine Software
      • Website Builders
      • Public Cloud IT Transformation Services (Transitioning to Public Cloud Optimization and Transformation Services)
      • Developer Productivity Insight Platforms
      • API Generation Software
      • AI Agents for Application Developers
      • Feature Management
      • Application Platforms (Transitioning to Cloud-Native Application Protection Platforms)
      • Application Crowdtesting Services
      • Prototyping Software
      • Mobile App Analytics
      • Virtual Reality Development Software
      • Green Software Engineering
      • Application Integration Platforms
      • Test Data Management
      • Application Testing Services, Worldwide (Transitioning to Quality Engineering Services)
      • Event Brokers
      • AI-Augmented Code Modernization Tools
      • Microsoft 365 Implementation and Support Services
      • Application Development Life Cycle Management (Transitioning to DevOps Platforms)
      • Digital Twin of an Organization Platforms
      • Independent Third-Party Software Support of Megavendors
      • BPM-Platform-Based Case Management Frameworks
      • Microsoft Product Support Services
      • Product Roadmapping Tools for Software Engineering
      • AI Agent Development Platforms for Software Engineering
      • Application Composition Platform
      • Multiexperience Development Platforms
      • Application Portfolio Management Tools
      • Internal Developer Portals
      • Load Testing Tools
      • Mobile Development Frameworks
      • Cloud Development Environments
      • B2B Gateway Software
      • SAP S/4HANA Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Blockchain Consulting and Proof-of-Concept Development Services
      • Citizen Application Development Platforms
      • Mobile Application Testing Services
      • API and MCP Testing Tools
      • Value Stream Management Platforms
      • Oracle Cloud Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • SAP Application Services, Worldwide
      • SAP SuccessFactors Service Providers (Transitioning to Cloud ERP Services)
      • Service Mesh
      • Business-Outcome-Driven Enterprise Architecture Consulting (Retired)
      • Oracle Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Rapid Mobile App Development Tools
      • SAP Selective Test Data Management Tools
      • Augmented Reality Development Software
      • Blockchain as a Service
      • Mobile Application Management (Transitioning to Endpoint Management Tools)
      • Mobile Back-End Services
      • R&D Outsourcing Providers
      View More
  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. BarTender
Logo of BarTender

BarTender

bySeagull Software
in
4.6
Market Presence: Barcode Software, Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Overview

Product Information on BarTender

Updated 13th October 2025

What is BarTender?

BarTender is software developed for designing and automating the printing of labels, barcodes, RFID tags, and documents. The software provides tools for creating dynamic label templates and integrates with databases and business systems to streamline batch printing processes. BarTender supports regulatory compliance by including features for traceability and security, allowing users to manage user access and maintain audit trails. Its automation capabilities allow businesses to reduce manual data entry errors and improve labeling consistency across operations. The software is used in industries requiring accurate product identification, inventory control, and process efficiency through label and document management.

BarTender Pricing

BarTender software uses a subscription and perpetual licensing model, with pricing based on edition and the number of printer licenses required. Editions provide different feature sets, and customers can choose between annual subscription plans or perpetual licenses with an optional annual maintenance agreement for software updates and support.

Overall experience with BarTender

IT ASSOCIATE
<50M USD, Miscellaneous
FAVORABLE

“Best barcode labels designing and printing solution ”

5.0
Mar 25, 2023
It is one of the best software to design and print barcode labels.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

BarTender is a company trusted by a multitude of global supply chains for its contribution to the creation of labels, barcodes, and RFID essential for product safety and traceability. The company's operations are primarily steered from its US-based corporate head office in Bellevue, Washington, where software development also takes place. International branches in Madrid, Taipei, and Tokyo aid in the global distribution of BarTender's service which is accessible in more than 150 countries, facilitated through a network of local partners.

Company Details

Updated 6th March 2024
Company type
Private
Year Founded
1985
Head office location
Bellevue, United States
Number of employees
201 - 500
Website
https://www.SeagullScientific.com

Do You Manage Peer Insights at Seagull Software?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: BarTender
Performance of BarTender Across Market Features

BarTender Likes & Dislikes

Like

1) Easy to design any type of barcode labels. Predefined formats helps to design barcode labels faster. 2) You can use external data with it like excel etc. 3) Availablity of almost all barcode encoding.

Like

The vast range of functionalities made light work of any label needs or specification changes.

Like

The software is easy to use. I came into the environment where the application was already being used on an older 10.1 version and I completed the software upgrade on the server user end without any issues. This is a reliable software that works with most major printers.

Dislike

1) labels designed in older version may not be open in new version. 2) May face font issue after upgrade. 3) Rest i didn't faced any issue with it.

Dislike

Implementation could be a headache at times, users without experience may struggle to get to grips with the wide range of tools.

Dislike

One of the issues we face is accessing the database from the older version on the newer platform. Even though the database is backwards compatible we sometime see labels mangled around, that causes some issue. To overcome we created labels on the the newer platform and since we do not have any issues.

Top BarTender Alternatives

Logo of Loftware Cloud
1. Loftware Cloud
3.9
(113 Ratings)
Logo of 3DEXPERIENCE Platform
2. 3DEXPERIENCE Platform
4
(45 Ratings)
Logo of ROBAR
3. ROBAR
5
(18 Ratings)
View All Alternatives

Peer Discussions

BarTender Reviews and Ratings

Showing data for 10 ratings and reviews for Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software) market. View all 48 ratings and reviews across markets for a complete picture.

4.6

(10 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.6

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT ASSOCIATE
    <50M USD
    Miscellaneous
    Review Source

    Best barcode labels designing and printing solution

    5.0
    Mar 24, 2023
    It is one of the best software to design and print barcode labels.
  • I.T - Site Development
    1B-10B USD
    Consumer Goods
    Review Source

    Outstanding piece of kit, our labels have never looked better.

    4.0
    Dec 20, 2021
    Bartender has proved its abilities time and time again for us, being a food manufacturer product visuals are important to us, bartender has a wide range of tools and functions to bring a vision to life.
  • IT Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Seagul BarTender label printing application

    4.0
    Jul 30, 2020
    Bartender is a stable label printing and designer application. The application is fairly easy to use and the company provides great support for their product.
  • Production Supervisor
    50M-1B USD
    Manufacturing
    Review Source

    Stylish and high level end yet very easy to use and operate

    5.0
    Nov 21, 2018
    Very smooth and easy to customize when creating labels and barcodes, can also add anothers features such as logo, images & text, it is very bizzare!
  • Systems Engineer
    50M-1B USD
    Consumer Goods
    Review Source

    You need some lerning curve in order to setup the product

    5.0
    Oct 17, 2018
    in general terms all the features we expexted from the product was as expected. but in some cases drivers doesn’t have the madurity to work with printers from all vendors, not all functionality arr implemented, but drivers from seagull are constantly updating
Showing Result 1-5 of 10

Recommended Gartner Insights

  • Market Guide for Label and Artwork Management Software Applications (Transitioning to Label and Artwork Management Software)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.