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Logo of Bitbucket

Bitbucket

byAtlassian
in
4.5
Market Presence: DevOps Platforms (Transitioning to DevSecOps Platforms), Code Review Tools

Overview

Product Information on Bitbucket

Updated 13th October 2025

What is Bitbucket?

Bitbucket is a software developed by Atlassian that provides Git-based code repository management for collaborative software development. It enables teams to manage source code repositories, collaborate on code with pull requests, facilitate code review workflows, and integrate with continuous integration and deployment tools. The software supports branching strategies and permissions management, allowing teams to control access to code and maintain project security. Bitbucket aids in tracking changes, managing code versions, and supporting integration with other development tools to streamline software delivery processes. Its features are designed to address issues related to code version control, team collaboration, and streamlined delivery pipelines in software development projects.

Bitbucket Pricing

Bitbucket software offers a pricing model based on tiered subscription plans, which include free, standard, and premium options. The free plan allows limited users and features, while paid plans provide access to additional features and higher user limits, with pricing calculated per user on a monthly basis.

Overall experience with Bitbucket

Manager Of It Services
<50M USD, Services (non-Government)
FAVORABLE

“Effective Integration With Jira Enhances Workflow But Advanced Setup Lacks Intuitiveness”

4.0
Dec 31, 2025
Our overall experience with Bitbucket has been positive. It has been a stable and dependable platform for managing source code and collaborating across development teams. The integration with other Atlassian tools, especially Jira, helps streamline workflows and maintain better visibility between code changes and project tracking. The pull request and code review process us straightforward and works well for enforcing development standards. Access control and branch permissions provide good governance, which is important for enterprise environments. While the core features are solid, there are occasional issues with larger repositories and some advanced CI/CD use cases require additional configuration. Despite these limitations, Bitbucket meets our day-to-day development needs and continues to be a reliable solution overall.
Engineer
Gov't/PS/ED <5,000 Employees, Education
CRITICAL

“Native Jira Integration Stands Out Despite Less Intuitive Changed Files Interface”

3.0
Jan 8, 2026
Great product overall, lacks some of the features present in other services. I don't love the integrations with other products. One of the difficult parts is that so many people use other services that the integrations are more documented by the community for their pipeline.

About Company

Company Description

Updated 8th January 2025

Atlassian's mission is to unleash the potential of every team. We make agile & DevOps, IT service management and work management software to help teams organize, discuss, and complete shared work. Over 300,000 companies of all sizes worldwide rely on Atlassian to help their teams work better together and deliver quality results on time

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2002
Head office location
Sydney, Australia
Number of employees
10001+
Website
http://www.atlassian.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Bitbucket
Reviewer Insights for: Bitbucket
Deciding Factors: Bitbucket Vs. Market Average

Bitbucket Likes & Dislikes

Like

What I like most about Bitbucket is how well it fits into our overall development workflow. The integration with Jira makes it easy to link code changes to tasks and track progress without switching tools. The pull request and code review process is simple, clear and effective for team collaboration Access control and branch permissions are also strong whcih helps maintain code quality and governance, especially when multiple teams are working on the same repositories. Overall it provides a stable and structured environment for managing source code.

Like

I like the native integration with their ticketing system. That is a strong point of the service and it does continue to shine in that regard. It also functions perfectly well for what it does as a service.

Like

The strongest aspect of Bitbucket's code review functionality is its seamless pull request workflow, which supports structured reviews and collaboration strengths include: Clear and intuitive pull request interface for reviewing code changes. Inline commenting that makes collaboration and feedback efficient. Integration with CI/CD tools to enforce build and quality checks. Ability to set approval rules and merge restrictions for governance .Strong integration with issue tracking platforms for traceability. From a QA perspective, it provides visibility into changes that may impact testing and helps ensure that code is reviewed before deployment, supporting better quality control.

Dislike

One of the main drawbacks is performance when working with very large repositories, where the UI can sometimes feel slow. Compared to some competing platforms, the CI/CD capabilities are also less flexible unless you rely heavily on Bitbucket pipelines. Additionally, certain advanced configurations and customizations require extra effort and are not always very intuitive. Support response times can vary dependign on the issue which can slow things down in critical situations.

Dislike

I don't like the interface for changed files, it makes it feel a bit unintuitive. The AI feature is nice, but isn't as good as some of the other ones I've used where it feels native.

Dislike

One challenge is that performance can sometimes slow down with very large repositories or complex pull requests. Managing permissions and branching strategies can also require administrative oversight. From a user standpoint: The UI can feel less responsive when reviewing large diffs. Advanced reporting and analytics are somewhat limited without additional tools. Merge conflict resolution within the interface can be less intuitive compared to local workflows. Overly complex branching strategies can create confusion if standards are not defined. Teams may also need to establish clear review guidelines to avoid inconsistent review quality.

Top Bitbucket Alternatives

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1. GitHub
4.6
(148 Ratings)
Logo of GitLab
2. GitLab
4.5
(55 Ratings)
Logo of Azure DevOps
3. Azure DevOps
4.3
(39 Ratings)
View All Alternatives

Peer Discussions

Bitbucket Reviews and Ratings

Showing data for 34 ratings and reviews for Code Review Tools market. View all 566 ratings and reviews across markets for a complete picture.

4.5

(34 Ratings)

Rating Distribution

5 Star
65%
4 Star
21%
3 Star
12%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
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  • Manager Of It Services
    <50M USD
    Services (non-Government)
    Review Source

    Effective Integration With Jira Enhances Workflow But Advanced Setup Lacks Intuitiveness

    4.0
    Dec 31, 2025
    Our overall experience with Bitbucket has been positive. It has been a stable and dependable platform for managing source code and collaborating across development teams. The integration with other Atlassian tools, especially Jira, helps streamline workflows and maintain better visibility between code changes and project tracking. The pull request and code review process us straightforward and works well for enforcing development standards. Access control and branch permissions provide good governance, which is important for enterprise environments. While the core features are solid, there are occasional issues with larger repositories and some advanced CI/CD use cases require additional configuration. Despite these limitations, Bitbucket meets our day-to-day development needs and continues to be a reliable solution overall.
  • Sdet
    10B+ USD
    Banking
    Review Source

    Effective Code Review Collaboration Tool with String Integration Across Development Workflows

    5.0
    Feb 17, 2026
    Overall, our experience with Bitbucket's code review capabilities has been positive , particularly in teams that require structured collaboration and controlled pull request workflows. It provides a centralized platform where developers , reviewers , and QA teams can collaborate effectively , improving code quality and transparency. From a development and testing perspective , Bitbucket helps enforce review processes and provides clear visibility into code changes, comments and approvals Its effectiveness increases when integrated with CI/CD pipelines and issue tracking tools , though governance and review standards are important to ensure consistency across teams.
  • Design Engineer
    10B+ USD
    Hardware
    Review Source

    Bitbucket Eases Project Management But UI Slows Down With Larger Repositories

    4.0
    Dec 26, 2025
    This Bitbucket tool we have used a lot for uploading the project related materials so that everyone can access the same material from some centralized link. The great feature which I liked the most is uploading the new version of the document over the older one which totally removes the confusion that which one is latest and which one to refer. Also this tool offers a very smooth Git-based workflow with great integration for Jira. The security feature is also very strong because it uses pull request system. Overall, I found it reliable for managing our multiple project repositories securely and efficiently.
  • Software Developer
    50M-1B USD
    IT Services
    Review Source

    Learning Curve Present For Advanced Bitbucket Features And Navigation Between Repositories

    5.0
    Jan 2, 2026
    Our experience with Bitbucket has been very positive. The platform provides a reliable and secure environment for managing repositories, with features like pull requests, branch permissions, and CI/CD integration that help maintain code quality. Its integration with Jira enhances visibility into project progress and links development work directly to tasks; While there is a slight learning curve for some advanced workflows, the platform's structured approach to collaboration ensures consistency and reduces errors across teams. Overall, Bitbucket has improved our development efficiency, streamlined collaboration, and provided a scalable solution for managing code across projects. 6+
  • MANAGER OF IT SERVICES
    10B+ USD
    Retail
    Review Source

    Reliable and well-integrated, strong for teams using the Atlassian ecosystem

    4.0
    Nov 13, 2025
    I would rate Bitbucket a good. 4 out of 5, as my overall experience has been very good. The platform integrates well and smoothly with Atlassian tools (such as Jira/Confluence/etc), is stable and supports efficient collaborate across dev teams. Daily dev workflows run smoothly (such as branching, pull requests, review etc) and the environment feels reliable.
Showing Result 1-5 of 35

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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