• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Cloudinary
Logo of Cloudinary

Cloudinary

byCloudinary
in Digital Asset Management (Transitioning to Digital Asset Management Platforms)
4.3

Overview

Product Information on Cloudinary

Updated 13th October 2025

What is Cloudinary?

Cloudinary is a software that provides solutions for managing, optimizing, and delivering digital media such as images and videos. The software enables organizations to upload, store, transform, and deliver media assets efficiently across various platforms and devices. It includes features for automated image and video optimization, resizing, format conversion, and adaptive delivery to improve performance and user experience. Cloudinary offers APIs and integrations for streamlining media workflows within web and mobile applications. The software addresses the business challenge of handling large volumes of media content while ensuring fast load times, consistency, and high quality across different user environments.

Cloudinary Pricing

Cloudinary software uses a tiered pricing model that includes a free tier with limited usage and additional paid plans based on monthly usage of resources such as storage, transformations, and bandwidth. The paid plans are structured to scale according to the volume of media managed and processed by the software. Usage exceeding plan limits may incur overage charges. Custom enterprise pricing is also available for specialized requirements.

Overall experience with Cloudinary

VP, Software Development
<50M USD, Software
FAVORABLE

“The Gold Standard for Media Transformation Services”

5.0
Apr 2, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Communications Associate
250M - 500M USD, Travel and Hospitality
CRITICAL

“Good product, room to improve on the human side”

3.0
Apr 3, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 12th May 2026

Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video solutions backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.

Company Details

Updated 12th May 2026
Year Founded
2012
Head office location
San Jose, United States
Number of employees
201 - 500
Annual Revenue
50M-250M USD
Website
https://cloudinary.com/

Do You Manage Peer Insights at Cloudinary?

Access Vendor Portal to update and manage your profile.

Key Insights

Top Cloudinary Alternatives

Logo of Adobe Experience Manager (AEM) Assets
1. Adobe Experience Manager (AEM) Assets
4.1
(58 Ratings)
Logo of Acquia DAM (Widen)
2. Acquia DAM (Widen)
4.4
(45 Ratings)
Logo of MediaValet
3. MediaValet
4.3
(43 Ratings)
View All Alternatives

Peer Discussions

Cloudinary Reviews and Ratings

4.3

(92 Ratings)

Rating Distribution

5 Star
45%
4 Star
43%
3 Star
11%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • VP, Software Development
    <50M USD
    Software
    Review Source

    The Gold Standard for Media Transformation Services

    5.0
    Apr 2, 2026
    I have used several asset image management products over the years for many different clients, but my favorite by far is Cloudinary. In my opinion, it is the most intuitive and easy to integrate in its class. Additionally, the support staff is very good. A misconfiguration on one of my larger clients early in the integration cycle ended up costing quite a bit of money in overages, but the support staff was super helpful and not only figured it out with me, but also gave me and my client a courtesy reversal of the overage charges which was greatly appreciated.
  • VP, Software Development
    <50M USD
    Software
    Review Source

    The Gold Standard for Media Transformation Services

    5.0
    Apr 2, 2026
    I have used several asset image management products over the years for many different clients, but my favorite by far is Cloudinary. In my opinion, it is the most intuitive and easy to integrate in its class. Additionally, the support staff is very good. A misconfiguration on one of my larger clients early in the integration cycle ended up costing quite a bit of money in overages, but the support staff was super helpful and not only figured it out with me, but also gave me and my client a courtesy reversal of the overage charges which was greatly appreciated.
  • Read All 93 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
  • Magic Quadrant for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Cloudinary Likes & Dislikes

Like

The strongest feature is the large amount of transformations. I also use Cloudflare Images for another client based solely on their budget, and the feature set of Cloudflare Images doesnt even come close to what Cloudinary can offer. Additionally, the embeddable admin panel allows me to easily integrate it into the client panel which is a unique feature no one else offers.

Like

The strongest feature is the large amount of transformations. I also use Cloudflare Images for another client based solely on their budget, and the feature set of Cloudflare Images doesnt even come close to what Cloudinary can offer. Additionally, the embeddable admin panel allows me to easily integrate it into the client panel which is a unique feature no one else offers.

Like

The strongest feature is the large amount of transformations. I also use Cloudflare Images for another client based solely on their budget, and the feature set of Cloudflare Images doesnt even come close to what Cloudinary can offer. Additionally, the embeddable admin panel allows me to easily integrate it into the client panel which is a unique feature no one else offers.

Dislike

Communication assumes a level of technical knowledge that we don't have, making interactions unnecessarily complicated, lack of transparency when issues arise, an overly formal communication style that makes straightforward conversations more long winded than they need to be.

Dislike

Communication assumes a level of technical knowledge that we don't have, making interactions unnecessarily complicated, lack of transparency when issues arise, an overly formal communication style that makes straightforward conversations more long winded than they need to be.

Dislike

Communication assumes a level of technical knowledge that we don't have, making interactions unnecessarily complicated, lack of transparency when issues arise, an overly formal communication style that makes straightforward conversations more long winded than they need to be.

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Cloudinary
Reviewer Insights for: Cloudinary
Performance of Cloudinary Across Market Features
Deciding Factors: Cloudinary Vs. Market Average