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Logo of Cloudinary

Cloudinary

byCloudinary
in Digital Asset Management (Transitioning to Digital Asset Management Platforms)
4.3

Overview

Product Information on Cloudinary

Updated 13th October 2025

What is Cloudinary?

Cloudinary is a software that provides solutions for managing, optimizing, and delivering digital media such as images and videos. The software enables organizations to upload, store, transform, and deliver media assets efficiently across various platforms and devices. It includes features for automated image and video optimization, resizing, format conversion, and adaptive delivery to improve performance and user experience. Cloudinary offers APIs and integrations for streamlining media workflows within web and mobile applications. The software addresses the business challenge of handling large volumes of media content while ensuring fast load times, consistency, and high quality across different user environments.

Cloudinary Pricing

Cloudinary software uses a tiered pricing model that includes a free tier with limited usage and additional paid plans based on monthly usage of resources such as storage, transformations, and bandwidth. The paid plans are structured to scale according to the volume of media managed and processed by the software. Usage exceeding plan limits may incur overage charges. Custom enterprise pricing is also available for specialized requirements.

Overall experience with Cloudinary

PRODUCT MANAGER
<50M USD, Software
FAVORABLE

“Extensive Feature Set Offers Benefits But Leads To Occasional Interface Complexity”

5.0
Sep 11, 2025
Easy to use, great features and coverage. Huge number of irrelevant features (but might be good for others!)
DIRECTOR COMERCIAL
<50M USD, Media
CRITICAL

“Exploring the Advantages and Limitations of Cloudinary's Asset Management”

3.0
Jan 31, 2025
Cloudinary is an effective DAM tool as a cloud solution for managing and distributing media assets. Indeed, it makes the management of assets easier, but more flexibility would be best suited to enhance our digitization of content strategies.

About Company

Company Description

Updated 28th May 2024

Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video APIs backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.

Company Details

Updated 28th May 2024
Year Founded
2011
Head office location
United States
Number of employees
201 - 500
Annual Revenue
50M-250M USD
Website
https://cloudinary.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Cloudinary
Deciding Factors: Cloudinary Vs. Market Average
Performance of Cloudinary Across Market Features

Cloudinary Likes & Dislikes

Like

Implemented for global use in native apps (incl China) and provided great service for our customers

Like

Cloudinary keeps all images, videos and other files in one place with easy access for members of our marketing team. Automatic processing and resizing for various devices increases the uniformity of image quality.

Like

Most tickets I've submitted to the support team have been completed to my full satisfaction. Regardless of whether or not I liked the answer, I will usually receive a good explanation and if it involves something with my account, then my CS team is looped in and they immediately reach out or we'll touch base about it during our scheduled meetings.

Dislike

Definite feature bloat in the UI. On the occasional times we've needed support their staff are super helpful and turnaround times are good, but reaching a solution has taken a little while (although we are an abnormal use case!)

Dislike

We cannot design specific workflows according to our needs or make the platform fully compatible with our current CMS. This lack of flexibility demands more workarounds and hampers a fully seamless brand asset experience.

Dislike

Sub accounts aren't treated separately, they're tied under one master account which makes it nearly impossible to manage additional add-ons, integrations, settings, reporting, and more, on a sub-account basis. There is limited reporting as well. I'd like to see who logged in and used what and where my asset is being used. Reporting is very generic.

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Peer Discussions

Cloudinary Reviews and Ratings

4.3

(67 Ratings)

Rating Distribution

5 Star
43%
4 Star
43%
3 Star
12%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.8

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • PRODUCT MANAGER
    <50M USD
    Software
    Review Source

    Extensive Feature Set Offers Benefits But Leads To Occasional Interface Complexity

    5.0
    Sep 11, 2025
    Easy to use, great features and coverage. Huge number of irrelevant features (but might be good for others!)
  • DIRECTOR COMERCIAL
    <50M USD
    Media
    Review Source

    Exploring the Advantages and Limitations of Cloudinary's Asset Management

    3.0
    Jan 31, 2025
    Cloudinary is an effective DAM tool as a cloud solution for managing and distributing media assets. Indeed, it makes the management of assets easier, but more flexibility would be best suited to enhance our digitization of content strategies.
  • Cultural Mediator
    <50M USD
    Miscellaneous
    Review Source

    Swapping Platforms: A Critical Look at Cloudinary's Incompatibilities

    3.0
    Jan 15, 2025
    These key features of Cloudinary are well implemented particularly in the asset delivery and optimization. If Cloudinary provided a better workflow builder it would be a one-stop shop for our digital asset needs.
  • Social Media Manager
    <50M USD
    Services (non-Government)
    Review Source

    Exploring the Limitations of Customization in Cloudinary

    3.0
    Jan 15, 2025
    Asset management and delivery are the core functions of Cloudinary which is a strong DAM solution. A drawback of such service is that there are limited ways to customize the look and feel of the page for brand conscious businesses.
  • Product Manager
    <50M USD
    Software
    Review Source

    Product Review: Cloudinary's Innovative Features Enhance Workflow Efficiency

    4.0
    Nov 27, 2024
    I enjoy working with the support team and our customer service reps, I always feel like I can very easily get a hold of a human to walk me through anything. There is a consistent stream of innovation regardless of whether or not it applies to our company. As a primary DAM user, I've been able to improve some workflows as it pertains to photo editing, storing, and sharing. Cloudinary also supports many third party integrations should I ever need them, as well as add-ons such as image tagging and recognition.
...
Showing Result 1-5 of 68

Recommended Gartner Research

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
  • Magic Quadrant for Digital Asset Management (Transitioning to Digital Asset Management Platforms)

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