Overview
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What is Contify?
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Contify is an AI-native market and competitive intelligence (M&CI) platform that provides decision-ready insights about your market, industry, competitors, key accounts, and other strategic entities. We enable organization-wide teams to make faster, more confident decisions and respond to competitors with greater agility by providing access to over 1 Mn+ editorially curated sources, including news, company websites, SEC filings, social media, and custom sources such as regulatory portals, review sites, job boards, and more. Contify is designed to create a centralized repository that acts as a single source of truth for the entire organization. It offers unique features such as custom taxonomy, configurable dashboards with templates, clean intelligence newsfeeds, strategic newsletter reports, AI-based insights extraction, and more. With Contify, businesses access noise free real-time market signals and gain specific contextual insights to avoid unequal access and intel silos.
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Our primary requirement was to gain a comprehensive view of entities across our entire value chain and topics related to the PC industry in which we operate. Contify's platform has excelled in delivering a holistic perspective by continuously monitoring the PC industry and related areas of interest. Contify has been an invaluable tool for sharing relevant insights through tailored newsletters. Automation capabilities available in Athena AI have been advantageous for extracting deeper insights. We really appreciate the excellent content coverage, customizations, and AI features, which fit our use cases perfectly.
- Highly advanced newsfeeds with comprehensive summaries, key facts extraction, and easy filtering options. This has been helpful in finding information quickly and avoiding the need to go through each article. - Athena AI that provides usable pre-analyzed insights. The extensive prompt template library makes it very easy to create reports quickly without much effort. - Newsletters have stood out. All of our teams including leadership, sales, marketing, and product get all the important information directly in their inboxes. Customization features in the newsletter are too superior.
There are several settings for personalization, thru which the platform can be highly individualized. On Contify news can be easily filtered and properly tracked, therefore no duplication of news happens. Very useful feature of Contify is the ability to compare websites before and after a change. There are smart filters and searches can be personalized to the user's needs instead of running a search on browser.
Getting Contify configured initially requires some thought and time, but once the configuration work is done the tool's scalability is impressive.
- UI was earlier clunky, however it has now improved a lot. - Sometimes, the platform becomes slow but that's bearable. - Initial leaning curve is required but once used it's a great tool to have for decision making.
It is not totally clear how to set up a dashboard and the exact purpose of it. In some cases, the real source of information is not cited but third-party websites instead. Curated feeds are very useful, but they are created only for certain therapeutic areas and not for all indications are available.