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Logo of Domo

Domo

byDomo
in
4.5
Market Presence: Analytics and Business Intelligence Platforms, Augmented Analytics (Transitioning to Analytics and Business Intelligence Platforms)

Overview

Product Information on Domo

Updated 13th October 2025

What is Domo?

Domo is a cloud-based software that enables organizations to aggregate, visualize, and analyze data from multiple sources in real-time. The software provides business intelligence capabilities by integrating data from disparate platforms, allowing users to create interactive dashboards, generate reports, and automate workflows. Domo addresses the challenge of data fragmentation by facilitating data centralization and offering tools for collaborative decision-making. The software is designed to support data governance, access control, and scalability, making it suitable for businesses seeking to improve operational efficiency, manage performance metrics, and enhance data-driven insights across functions.

Domo Pricing

The Domo software offers a subscription-based pricing model, typically structured by user count and features selected. Pricing varies based on the chosen tier, which determines access to data connectors, advanced analytics, governance options, and support. The software’s model is designed to scale with organization size and usage requirements, with available options for custom enterprise packages.

Overall experience with Domo

DATA ANALYST
1B - 3B USD, Manufacturing
FAVORABLE

“Minimal Effort Needed For Clean Dashboards, ETL Features May Cause Complexity”

5.0
Dec 8, 2025
The ETL and dashboard capabilities are some of the best I have used without giving you too much control. We had over a hundred pipelines and while organisation was an issue, performance was never a concern.
Data Analyst
50M - 250M USD, Services (non-Government)
CRITICAL

“Domo offers thousands of connectors and supports federated queries, but is lacking with respect to UI/Design and Gen AI features”

3.0
Mar 21, 2026
Domo offers a lot of versatility (+1k connectors) and supports federated queries. Domo is lagging behind when it comes to UI and Gen AI features though.

About Company

Company Description

Updated 11th November 2025

Domo is an AI and data products platform that helps organizations use data and AI to drive measurable business impact. The platform extends beyond traditional business intelligence by enabling anyone to build, scale, and deploy low-code data products and applications. With Domo, users can connect and prepare data from any source, visualize insights in real time, and automate actions directly at the point of execution—all supported by robust governance, security, and AI capabilities.

Company Details

Updated 11th November 2025
Company type
Public
Year Founded
2010
Head office location
American Fork, United States
Number of employees
501 - 1000
Website
http://www.domo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Domo Reviews and Ratings

4.5

(561 Ratings)

Rating Distribution

5 Star
51%
4 Star
42%
3 Star
7%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • DATA ANALYST
    1B-10B USD
    Manufacturing
    Review Source

    Minimal Effort Needed For Clean Dashboards, ETL Features May Cause Complexity

    5.0
    Dec 8, 2025
    The ETL and dashboard capabilities are some of the best I have used without giving you too much control. We had over a hundred pipelines and while organisation was an issue, performance was never a concern.
  • Senior Manager Of Growth & Development
    50M-1B USD
    Services (non-Government)
    Review Source

    Domo Enables Granular Data Analysis But Faces Migration Difficulties

    4.0
    Mar 6, 2026
    Domo is a great BI tool. It's easy to filter and cross-reference data. However, we've found it difficult to migrate data to other systems and the customization for certain dashboards is low.
  • Marketing Associate
    1B-10B USD
    Travel and Hospitality
    Review Source

    High Customization and Connectivity With Domo Balanced By Challenging Usability

    5.0
    Mar 30, 2026
    Domo is a powerful cross-functional data reporting tool that enhances accessibility and visibility across our organization. From ad hoc and triggered marketing campaigns to yearly conversions and spending.
  • Data And Analytics Manager
    Gov't/PS/Ed
    Education
    Review Source

    Data Integration and Collaboration Tools Effective, Though ETL Features May Challenge Some

    5.0
    Dec 23, 2025
    Overall my experience with Domo as a user has been very positive. It is a very iseful tool particularly for organizations that value cloud based end to end analytics an easy sharing. dashboard
  • Data Analyst
    50M-1B USD
    Services (non-Government)
    Review Source

    Domo offers thousands of connectors and supports federated queries, but is lacking with respect to UI/Design and Gen AI features

    3.0
    Mar 21, 2026
    Domo offers a lot of versatility (+1k connectors) and supports federated queries. Domo is lagging behind when it comes to UI and Gen AI features though.
...
Showing Result 1-5 of 562

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Reviewer Insights for: Domo
Deciding Factors: Domo Vs. Market Average
Performance of Domo Across Market Features

Domo Likes & Dislikes

Like

The dashboards are based on a grid system. This means that you are guaranteed a simple, clean and good looking dashboard with minimal effort. Also, the admin features for the platform are very good, allowing the admins to quickly understand the estate and deal with issues. Finally, one of the most useful features is the addition of a dataset last updated date for every card. This automatically stops obvious questions.

Like

Domo connects to many different sources and has a proprietary storage system. We often use federated queries to query external databases.

Like

It is incredibly simple to filter down data to a granular level. By connecting data from other systems, we're able to get incredible marketing insights that would be very manual if calculated on our own. It was also very easy to set up compared to some of the other products we considered.

Dislike

ETL tools, they allow you to create a lot of mess very quickly. I have even had situations where users have created self referencing pipelines.

Dislike

- design could be more modern - they try to shift our contract to one that would be based on usage - lack of gen AI features and agents, MCP

Dislike

It is difficult to move any of the data we have cultivated in Domo to other systems. I wish there was a bit more customization for some of our more advanced data set charts.