• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Informatica Product 360
Logo of Informatica Product 360

Informatica Product 360

bySalesforce (Informatica)
in
4.6
Market Presence: Product Information Management Solutions, Master Data Management of Product Data Solutions (Transitioning to Master Data Management Solutions)

Overview

Product Information on Informatica Product 360

Updated 13th October 2025

What is Informatica Product 360?

Informatica Product 360 is a software designed to support the management of product information across multiple channels and platforms. The software enables businesses to centralize, enrich, and govern their product data, providing features for data quality management, workflow automation, and collaboration among teams. It facilitates the collection and distribution of accurate, complete, and consistent product details, supporting use cases such as product launches, catalog management, and omnichannel commerce. Informatica Product 360 addresses business challenges related to fragmented information, data silos, and inconsistent product content, helping organizations maintain compliance and improve operational efficiency across supply chains and sales channels.

Informatica Product 360 Pricing

Informatica Product 360 software uses a subscription-based pricing model, with costs determined by the number of users, data volume, and configuration required. Pricing may vary based on deployment options and enterprise needs, and typically includes an annual license or subscription fee. Integration, support, and additional modules can influence the final pricing structure.

Overall experience with Informatica Product 360

IT Manager
10B - 30B USD, Retail
FAVORABLE

“Reliable master data platform with strong integration, though category specific attribute management requires attention”

5.0
Jun 15, 2026
Informatica has helped us build and develop a solid product master data platform for our whole Retail business using Product 360 as the core. P360 has been a mature, capable and stable product upon to which build the article onbaording processes and Informatica has provided excellent support for us,
Manager of IT Services
50M - 250M USD, Manufacturing
CRITICAL

“Powerful Solution with Steep Learning Curve: A Breakdown”

3.0
Dec 16, 2024
It is a powerful and flexible solution, but it requires a very steep learning curve. Either you need a few years to master it or you always need consultancy.

About Company

Company Description

Updated 6th December 2023

Informatica is a firm specializing in Enterprise Cloud Data Management which aims to allow businesses to fully utilize their most significant assets. Inventing a fresh category of software, the Informatica Intelligent Data Management Cloud (IDMC), the firm utilizes AI to manage data across multi-cloud, hybrid systems. This innovation offers modern, advanced business strategies by democratizing data. With a global reach, the company is focused on driving digital transformation powered by data. The firm's tagline is, 'Where data comes to life'.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
1993
Head office location
Redwood City, United States
Number of employees
5001 - 10000
Annual Revenue
1B-3B USD
Website
https://www.informatica.com

Do You Manage Peer Insights at Salesforce (Informatica)?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Informatica Product 360 Alternatives

Logo of Akeneo PIM
1. Akeneo PIM
4.7
(134 Ratings)
Logo of Pimberly Product Information Management
2. Pimberly Product Information Management
4.6
(84 Ratings)
Logo of Salsify PXM
3. Salsify PXM
4.4
(56 Ratings)
View All Alternatives

Peer Discussions

Informatica Product 360 Reviews and Ratings

Showing data for 11 ratings and reviews for Product Information Management Solutions market. View all 20 ratings and reviews across markets for a complete picture.

4.7

(11 Ratings)

Rating Distribution

5 Star
73%
4 Star
18%
3 Star
9%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.9

Integration & Deployment

4.5

Service & Support

4.2

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT Manager
    10B+ USD
    Retail
    Review Source

    Reliable master data platform with strong integration, though category specific attribute management requires attention

    5.0
    Jun 15, 2026
    Informatica has helped us build and develop a solid product master data platform for our whole Retail business using Product 360 as the core. P360 has been a mature, capable and stable product upon to which build the article onbaording processes and Informatica has provided excellent support for us,
  • Senior Consultant
    1B-10B USD
    IT Services
    Review Source

    Excellent Product data hub tool with modern day capabilities covering complex problems with ease

    4.0
    May 14, 2026
    For every product there are pros and cons but while evaluating the Informatica Product 360 as per the organization needs it fitted the best compared to other product data hubs tools under consideration. It was highly scalable product with data governance for complex as well as multi channel businesses. It offers a centralized product information management and development. It provides a single repository to store product definitions, assets, relationships, associations, Trading partner information, multi-UOMs, various specifications, etc. Huge catalogs and categories can be maintained with multi-region spread businesses along with omnichannel commerce. It is highly integrable with various other legacy systems like NAV 360 Dynamics, Netsuite, maintaining operations continuity without item information disruptions.
  • Director of Strategy
    50M-1B USD
    Retail
    Review Source

    Efficient product data integration and publishing with flexible structure

    5.0
    Jun 15, 2026
    The Informatica system helps us continuously improve the quality of our product data. By transferring data and validating inputs, it provides users with excellent support. Thanks to its effective open connector, we have integrated many systems into our omnichannel strategy. This allows us to publish product data across all channels. Over the multichannel publishing we produce with less klicks complete print catalogues. For all translation we connect the across system. With this strong process all changes of productdata from the user directly to the translation memory system and adjusted. The digital Asset Management work in a good workflow, the user connect one asset and the other sizes and files are added via a workflow
  • PRODUCT MANAGER
    <50M USD
    Real Estate
    Review Source

    A powerful and reliable product data management platform with a learning curve but storng long term value

    5.0
    Jan 12, 2026
    Overall, my experience has been very positive, the product is robust and intuitive, making it easier to manage and centralize product data. The data governance and enrichment features are very helpful, and the integration with other systems is smooth. While there is an initial learning curve, the support and documentation provided make it manageable. Overall it is very Good
  • IT Manager
    1B-10B USD
    Retail
    Review Source

    High flexibility and workflow tools, but reliant on network for rich client

    5.0
    Jun 15, 2026
    We have very relations with product management and feel we have ways of pushing the product in the directions that we would like. The product itself is really functionalities and a high level of flexibility as well.
Showing Result 1-5 of 13

Recommended Gartner Insights

  • Market Guide for Product Information Management Solutions
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

User Sentiment About Informatica Product 360
Reviewer Insights for: Informatica Product 360
Performance of Informatica Product 360 Across Market Features

Informatica Product 360 Likes & Dislikes

Like

The versatile data model, which can be extended to any product related data easily, and the integrations to and from are capable too. The integrated data quality capabilities further enhance the usefulness of the product, as do the ActiveVOS integration as well.

Like

It is very powerful and can potentially do anything you might need.

Like

Some of the exceptional features offered are the configurable data models and approval workflows with complex product hierarchies. It integrated with various ecommerce platforms hosting the entire catalog along with ordering and raising requisitions through the hosted catalogs. It supports the digital assets such as videos, images and various other item related documents.

Dislike

The attribute (category specific product features) management is a bit outdated compared to newer solutions and requires fairly much maintenance, as the categories keep changing over time.

Dislike

It is poorly documented. It requires a huge effort to implement new things, because it is very complex and not user-friendly. Some features - such as the web client - are incomplete, and others seem to become obsolete in the near future.

Dislike

It is not easy for a novice to implement and doesn't work like a simple plug and play systems. It requires proficient professionals with relevant product implement knowledge and experience to understand the pain points, solution and then put it into design and then comprehensive testing thereby involving long deployment cycles spanning across months to years. License cost are at a higher end suiting only to large enterprises.