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  3. Kapwing
Logo of Kapwing

Kapwing

byKapwing
in Video Editing Software
3.6

Overview

Product Information on Kapwing

Updated 13th October 2025

What is Kapwing?

Kapwing is a software designed for online video editing and content creation, enabling users to edit, trim, resize, and combine videos, images, and audio files within a web browser. The software provides functionalities such as adding subtitles, inserting text, applying effects, and collaborating with teams in real time. Kapwing addresses the business need for streamlined multimedia production and supports various file formats for export and sharing. It supports project management with features that facilitate teamwork and project organization, making it suitable for creating social media posts, instructional videos, and presentations.

Kapwing Pricing

Kapwing software uses a tiered pricing model that includes a free plan with basic features and watermarked exports, as well as paid plans that provide additional capabilities such as higher upload limits, more exports without watermarks, and access to advanced editing tools. Pricing is structured on a subscription basis, and users can select monthly or annual billing options depending on their needs.

Overall experience with Kapwing

Senior Creative Strategist
500M - 1B USD, Consumer Goods
FAVORABLE

“Basic Editing Features Delivered Quickly Without an Overwhelming Interface”

4.0
Jun 23, 2025
Enjoyed the simplicity of Kapwing as well as the functionality. Not overly complicated, just let me edit my videos quickly and seamlessly.
Engineering Manager
<50M USD, Retail
CRITICAL

“Browser-Based Editing Shines in Kapwing Despite Issues with Export Speed and Watermarks”

3.0
Jun 5, 2025
The software met my expectations, especially in terms of ease of use, speed and embedded features. I am not a professional video editor, and I found the graphic user interface very intuitive. In particular, I appreciated the tool for automatic subtitle generation. On the other hand, I think that the export speed of videos could be improved, especially the longer ones.

About Company

Company Description

Updated 7th December 2023

Kapwing is a software company focused on enhancing digital storytelling via a collection of browser-based tools. The firm offers solutions for creating videos from multiple devices. It was established primarily for millennials, and provides a platform for collaborative video creation. It also assists media firms in augmenting their capacity for content production. Since its introduction in October 2017, more than 30M videos have been generated using Kapwing.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2018
Head office location
San Francisco, United States
Number of employees
11 - 50
Website
https://www.kapwing.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Kapwing
Performance of Kapwing Across Market Features

Kapwing Likes & Dislikes

Like

The simplicity and speed of it, without sacrificing capabilities!

Like

The three details that I appreciated the most in using Kapwing are: 1) the really intuitive and user-friendly graphic interface, which allows you to use Kapwing even without being a professional video editor. 2) The automatic subtitle generation tool, capable of generating captions with a few clicks and with support for different languages. 3) The completely browser-based editing, which allows you to use Kapwing without installing anything in the operating system.

Like

It has an easy to use interface.

Dislike

The many layers of content could be a bit tough to manage when you're placing text over video and sound. I also had a somewhat difficult time editing on my phone.

Dislike

The three details that disappointed me when using Kapwing were: 1) The export speed in the Free plan, especially for longer videos. This can be frustrating when working with very tight deadlines. 2) The Free plan includes a watermark in the edited videos, and this watermark is quite prominent. This is understandable for the Free plan, but it makes it difficult to use the videos in certain contexts. 3) For advanced video editing processes (for example, keyframing), Kapwing offers less potential than other competitors.

Dislike

Sometimes it will bug out on me and lag my computer, but this could be a RAM issue on my end. Haven't looked into it.

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Peer Discussions

Kapwing Reviews and Ratings

3.6

(8 Ratings)

Rating Distribution

5 Star
25%
4 Star
25%
3 Star
50%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

3.6

Service & Support

3.4

Product Capabilities

4.3

Filter Reviews
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Last 12 Months
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  • Senior Creative Strategist
    50M-1B USD
    Consumer Goods
    Review Source

    Basic Editing Features Delivered Quickly Without an Overwhelming Interface

    4.0
    Jun 23, 2025
    Enjoyed the simplicity of Kapwing as well as the functionality. Not overly complicated, just let me edit my videos quickly and seamlessly.
  • Engineering Manager
    <50M USD
    Retail
    Review Source

    Browser-Based Editing Shines in Kapwing Despite Issues with Export Speed and Watermarks

    3.0
    Jun 5, 2025
    The software met my expectations, especially in terms of ease of use, speed and embedded features. I am not a professional video editor, and I found the graphic user interface very intuitive. In particular, I appreciated the tool for automatic subtitle generation. On the other hand, I think that the export speed of videos could be improved, especially the longer ones.
  • Test Engineer
    50M-1B USD
    Software
    Review Source

    Simplicity and Efficiency Mark This Software, Despite Occasional Slow Performance

    3.0
    May 27, 2025
    I think like all the other software's I tried, this is providing all the common features like al tools, custom font, auto subtitling and on top of that we can use it to create lengthy videos with 4k video quality.
  • Research and Development Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Editing Software Offers Convenience But Lacks Comprehensive Tools

    3.0
    May 27, 2025
    very easy to use editing software for quick edits and change
  • Marketing Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Efficient Video Editing Software With Potential Computer Lag Issues

    5.0
    May 9, 2025
    Really great software for editing long form and short form videos for our business
Showing Result 1-5 of 8

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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