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Synthesia

bySynthesia
in
4.5
2025
Market Presence: Video Editing Software, Digital Humans

Overview

Product Information on Synthesia

Updated 13th October 2025

What is Synthesia?

Synthesia is a software that enables users to generate artificial intelligence-powered video content by converting text into video presentations featuring avatars. The software provides features such as customizable avatars, multilingual support, and an interface for editing scripts and visuals. Synthesia streamlines the video creation process, allowing businesses to produce training materials, product demonstrations, and internal communications without the need for traditional video recording equipment or on-screen presenters. The software addresses the challenge of creating engaging video content efficiently and at scale, supporting use cases across learning, communication, and product marketing while reducing production time and costs.

Synthesia Pricing

Synthesia software uses a subscription-based pricing model with multiple plan options that vary by features, access levels, and number of video credits. Payment is typically required on a monthly or annual basis, and pricing differs according to usage volume and advanced functionality available within each plan. Additional charges may apply for higher levels of access or extended features.

Overall experience with Synthesia

LEARNING EXPERIENCE DESIGNER
<50M USD, Software
FAVORABLE

“Synthesia Offers High-Quality Avatars With Useful Multilingual And Branding Features”

5.0
Aug 29, 2025
Synthesia is one of the most advanced avatar creators I've used so far. As soon as you watch a Synthesia-created video, you can tell that the quality is superior to the other similar products on the market. Beyond the avatars, the multilingual features, the ready-to-use templates, and the brand kits are what any eLearning creator has ever wanted.
Quality Assurance Specialist
<50M USD, Services (non-Government)
CRITICAL

“Synthesia Drafts Overlook Context and Miss Core Concepts in Training Materials”

3.0
Aug 18, 2025
I am attempting to use Synthesia to update a training class I teach for our organization's Orientation class. The product doesn't consider context when generating a draft of my class content. I have uploaded my powerpoint and the summary generated didn't reflect my company or the organization of the content. I then broke up the power point into each slide and tried to enter them one at a time to see what content would be generated per slide and none were useful.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Video Editing Software

About Company

Company Description

Updated 1st November 2023

Synthesia is an AI video generation platform. Thousands of companies use it to create training, internal communications and marketing videos in 120 languages, saving up to 80% of their time and budget. Trusted by 47% of the Fortune100.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
http://synthesia.io

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Synthesia
Reviewer Insights for: Synthesia
Deciding Factors: Synthesia Vs. Market Average
Performance of Synthesia Across Market Features

Synthesia Likes & Dislikes

Like

I particularly like the brand kit, because it has been a real time-saver when creating company-related training materials. I find it impressive that you can dress up your avatar with company clothing, such as hoodies and hats. Also, being able to select your company colors and logos with one click to be used in a template is a feature that every tool out there in the market should have.

Like

It is easy to use and figure out how to generate different types of presentations. There are a number of options for templates,

Like

We found Synthesia's avatars and voices to be the most natural and engaging. This allows us to create far more training videos in significantly less time and with less resources compared to the old process. Each video maintains a professional and reliable tone, increasing the quality of the learning resources. Its ability to allow us to select from a wide range of voices, accents and avatar looks, means we can tailor our content to our audience.

Dislike

The one thing I would like to be improved, is that when you create your own avatar, you can't get rid of the background. I know Synthesia will get there at some point, but it would be nice if they let you know that the background is fixed before you record yourself. This way, you could at least try to use a neutral background instead of having to record again because you used a bad background.

Dislike

All images and videos reflect only corporate settings (our company is a non-profit providing long term supports for individuals with I/DD). The generated videos from my power point don't reflect the core concepts intended to be taught for each slide

Dislike

If I had to pick one area for improvement, it would be the built-in editing tools. To be clear, Synthesia isn't claiming to be a full end-to-end video solution, so this isn't a shortcoming as such, but the editing functionality is naturally more limited than what you'd find in dedicated multi-track video production software. Meaning that we still need to export the videos to another platform to finalise them. That being said, we expected this from the start, and prefer to have that extra control in post production, so it hasn't been a dislike for us.

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Peer Discussions

Synthesia Reviews and Ratings

4.5

(372 Ratings)

Rating Distribution

5 Star
60%
4 Star
36%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.5

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  • LEARNING EXPERIENCE DESIGNER
    <50M USD
    Software
    Review Source

    Synthesia Offers High-Quality Avatars With Useful Multilingual And Branding Features

    5.0
    Aug 29, 2025
    Synthesia is one of the most advanced avatar creators I've used so far. As soon as you watch a Synthesia-created video, you can tell that the quality is superior to the other similar products on the market. Beyond the avatars, the multilingual features, the ready-to-use templates, and the brand kits are what any eLearning creator has ever wanted.
  • Marketing Associate
    <50M USD
    Software
    Review Source

    An integral tool to producing consistant, quality training content

    5.0
    Sep 1, 2025
    Synthesia has completely transformed the way that we produce training videos. Previously recording narration was time-consuming and required multiple steps to ensure the right tone, clarity, pace and quality of audio. With Synthesia, our team can now produce consistent, quality videos, and at a much faster pace. It also allows us to tailor our content with its range of natural sounding voices and nationalities.
  • EXPERIENCE DESIGN LEAD, GLOBAL KNOWLEDGE
    1B-10B USD
    Software
    Review Source

    Script Editing Feature Streamlines Creation of Explainer Videos With Synthesia

    4.0
    Sep 5, 2025
    Synthesia continues to be a huge time saver for producing short explainer videos for a variety of tools/accelerators that we launch internally. The professional videos I create help raise awareness, drive adoption, and provide quick context on how to use various tools.
  • Learning and Development Manager
    Gov't/PS/Ed
    Education
    Review Source

    Synthesia: a bright pond of options that is surprisingly deep

    4.0
    Oct 2, 2025
    I think the quality of the avatars and voice options are very nice. I still feel like there are improvements to be made regarding the AI voices, as they still sound a bit robotic, especially in languages other than English.
  • CHIEF EXECUTIVE OFFICER
    <50M USD
    Retail
    Review Source

    Synthesia Platform Features Streamlined Video Creation With Advanced AI Tools is a game changer in this video and avatar industry

    5.0
    Aug 27, 2025
    When I when I first started using an avatar for my communication, I wasn't entirely sure. I was heading in the right direction. Now, a year and a half later, I can say with confidence that it was definitely a very, very good move.. What sets Synthesia apart is how thoughtfully the platform is structured. Their extensive library of training resources makes it easy to get the most out of this powerful suite of tools. From a feature Fridays update To an active supportive community to a. responsive customer service. Everything you need is at your fingertips. The most recent edition of their AI text correction and generation tool is truly impressive taking. the platform to an entirely new level of efficiency. Using Synthesia has saved me countless hours compared to the old traditional process of photo shoots and editing. For anyone considering this solution, I can say from experience it's a game changer. I invite everyone to try Synthesia and see if you agree with me.
...
Showing Result 1-5 of 372

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