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Overview

Product Information on Synthesia

Updated 13th October 2025

What is Synthesia?

Synthesia is a software that enables users to generate artificial intelligence-powered video content by converting text into video presentations featuring avatars. The software provides features such as customizable avatars, multilingual support, and an interface for editing scripts and visuals. Synthesia streamlines the video creation process, allowing businesses to produce training materials, product demonstrations, and internal communications without the need for traditional video recording equipment or on-screen presenters. The software addresses the challenge of creating engaging video content efficiently and at scale, supporting use cases across learning, communication, and product marketing while reducing production time and costs.

Synthesia Pricing

Synthesia software uses a subscription-based pricing model with multiple plan options that vary by features, access levels, and number of video credits. Payment is typically required on a monthly or annual basis, and pricing differs according to usage volume and advanced functionality available within each plan. Additional charges may apply for higher levels of access or extended features.

Overall experience with Synthesia

MARKETING ASSOCIATE
30B + USD, Consumer Goods
FAVORABLE

“Great for quick, professional AI videos with minimal effort”

4.0
Oct 27, 2025
Synthesia has made it very easy for us to create training videos without needing a studio, actors or editing skills.
Manager, Human Resources
3B - 10B USD, Energy and Utilities
CRITICAL

“Synthesia Delivers Interactive eLearning but Faces Challenges in Realism and Usability”

3.0
Jan 27, 2026
Synthesia has amazing potential for creating engaging and interactive eLearning, but it is still lacking in its templates, AI generation of intitial content and realism.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Video Editing Software

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Recommended Gartner Insights

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Synthesia

bySynthesia
in
4.5
2025
Market Presence: Video Editing Software, Digital Humans

About Company

Company Description

Updated 1st November 2023

Synthesia is an AI video generation platform. Thousands of companies use it to create training, internal communications and marketing videos in 120 languages, saving up to 80% of their time and budget. Trusted by 47% of the Fortune100.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
http://synthesia.io

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User Sentiment About Synthesia
Reviewer Insights for: Synthesia
Deciding Factors: Synthesia Vs. Market Average
Performance of Synthesia Across Market Features

Synthesia Likes & Dislikes

Like

The AI avatars look realistic and professional - perfect for explainer videos or internal training without spending on production. The text to speed voices are quite natural, and the ability to choose different accents and languages is great for various markets. The interface is simple to use, so even people with no experience can produce clean branded content fast. The video generation speed is also pretty decent, helping achieve a quick turnover time.

Like

I love the engaging and interactive content that Synthesia creates. When you can get your vision to come to life using its technology, it is truly a game changer.

Like

I love how natural feeling the avatars are, how smooth the editing process is, and how receptive to feedback the Synthesia team is. The avatars function better than other softwares and have a more natural sound and movement than other products.

Dislike

Customization can feel limited - for example, the gestures and facial expressions of avatars are rigid and non editable. The background and scene design options could also be more dynamic. It would also be great if a small editing of a video after rendering didn't require a full re-generation, as it slows down quick updates.

Dislike

The templates and AI features do not generate a good starting place for the content. Text is too small, transitions and videos are awkward and the virtual avatar can feel too robotic and cold sometimes.

Dislike

There are limitations to what can be done, but they are actively being developed. Having branching and interactivity has been huge, it didn't exist when I started using the software but they added it! There are sometimes weird places to find settings that can be frustrating to try and figure out, but if you're patient and consistent it can be done. Sometimes the software doesn't say things correctly and it's frustrating to adjust the pronunciation.

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  • MARKETING ASSOCIATE
    10B+ USD
    Consumer Goods
    Review Source

    Great for quick, professional AI videos with minimal effort

    4.0
    Oct 27, 2025
    Synthesia has made it very easy for us to create training videos without needing a studio, actors or editing skills.
  • Sales Manager
    1B-10B USD
    Manufacturing
    Review Source

    Smooth Editing and Evolving Features Stand Out Despite Minor Frustrations

    5.0
    Dec 17, 2025
    The product is far superior than others in the market, the support team answers promptly and with helpful advice even though they're in different time zones, and the support team actively reaches out to keep me updated on upcoming releases.
  • HUMAN RESOURCES ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Intuitive way to create high quality training videos without traditional production work.

    4.0
    Mar 13, 2026
    Synthesia has made video creation dramatically faster and more scalable for our team, allowing use to produce training content without needing filming, editing, or on-camera talent.
  • Hrbp
    50M-1B USD
    Retail
    Review Source

    It's a great start - and no doubt the tech will continue to improve

    4.0
    Mar 2, 2026
    Enabled us to provide fast video production - with our own content - for a reasonable price.
  • Manager, Human Resources
    50M-1B USD
    Consumer Goods
    Review Source

    E-Learning Video Platform Simplifies Creation Process Without Technical Expertise Required

    4.0
    Mar 7, 2026
    It makes creating professional e-learning and training videos extremely easy without needing cameras, actors, or editing skills. This saves significant time and cost while still producing clear, engaging, and multilingual training content.
...
Showing Result 1-5 of 380

4.5

(380 Ratings)

Rating Distribution

5 Star
60%
4 Star
37%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.5