• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Lead Forensics
Logo of Lead Forensics

Lead Forensics

byLead Forensics
in Lead Generation Software
4.6

Overview

Product Information on Lead Forensics

Updated 13th October 2025

What is Lead Forensics?

Lead Forensics is a software that enables businesses to identify and track website visitors by revealing company names and contact information associated with anonymous website traffic. This software provides insights into visitor behavior, such as pages visited, time spent, and journey paths, helping businesses understand interests and engagement. It offers features for integrating visitor data with customer relationship management systems and supports automated lead notifications and reporting. The software aims to enhance lead generation and improve sales outreach by converting website traffic into actionable business leads, addressing challenges in prospect identification and supporting targeted sales and marketing activities.

Lead Forensics Pricing

Lead Forensics software uses a subscription-based pricing model with plans tailored according to website traffic volume and business requirements; pricing is not publicly listed and is typically provided upon request after consultation with a sales representative, offering tiered options based on features and usage needs.

Overall experience with Lead Forensics

Marketing Associate
500M - 1B USD, IT Services
FAVORABLE

“Lead Forensics Platform Offers Real-Time Insights for Marketing and Sales Alignment”

5.0
Mar 6, 2026
Our experience with Lead Forensics has been extremely positive. The platform provides accurate, real-time insights into the organisations visiting our webpage, allowing us to engage prospects earlier and tailor our outreach with confidence. It has significantly enhanced our lead qualification process and improved alignment between marketing and sales.
Marketing Manager
<50M USD, Software
CRITICAL

“Good for precise control over visitors and traffic, but buggy.”

3.0
Feb 18, 2026
The product has its fair share of bugs, and some integrations, like HubSpot, won't work well. The traffic filtering controls are great.

About Company

Company Description

Updated 7th December 2023

Lead Forensics is a software provider that offers solutions for identifying anonymous website visitors. The company has developed a tool that transforms these unidentified online users into sales leads, providing actionable data in real time. Data elements provided by Lead Forensics include business names, key contact information, decision maker names and industry details. The software also facilitates insight into user activity such as search queries and page engagements. They also offer a free trial of their software, providing users an opportunity to explore its lead generation capabilities.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2009
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
https://www.leadforensics.com/

Do You Manage Peer Insights at Lead Forensics?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Lead Forensics Alternatives

Logo of Unbounce
1. Unbounce
4.2
(16 Ratings)
Logo of Callpage
2. Callpage
4
(7 Ratings)
Logo of Tidio
3. Tidio
4.3
(7 Ratings)
View All Alternatives

Peer Discussions

Lead Forensics Reviews and Ratings

4.6

(69 Ratings)

Rating Distribution

5 Star
59%
4 Star
30%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.6

Service & Support

4.7

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Associate
    50M-1B USD
    IT Services
    Review Source

    Lead Forensics Platform Offers Real-Time Insights for Marketing and Sales Alignment

    5.0
    Mar 6, 2026
    Our experience with Lead Forensics has been extremely positive. The platform provides accurate, real-time insights into the organisations visiting our webpage, allowing us to engage prospects earlier and tailor our outreach with confidence. It has significantly enhanced our lead qualification process and improved alignment between marketing and sales.
  • Marketing Manager
    50M-1B USD
    Banking
    Review Source

    Lead Forensics Adoption Leads To Strategic Insights Across Multiple Business Functions

    5.0
    Dec 12, 2025
    Lead Forensics has been a game changer for us, not just for Marketing, but more so for the wider business. The adoption of the tool has been widely appreciated by the business and we're now getting insights on leads which we never really had visibility of before. The account management team is also brilliant with regular catchups helping us both, from a tool usage as well as a strategic perspective.
  • Marketing Manager
    50M-1B USD
    IT Services
    Review Source

    Customisable reports and automated emails benefit sales and marketing coordination

    4.0
    May 28, 2026
    We've had a great onboarding experience with Lead Forensics, as well as continued support throughout our implementation. Regular check-ins allow us to surface successes, as well as any challenges that we're facing and our Account Manager has been instrumental in helping us set up valuable reports and tracking for key scenarios.
  • Marketing Manager
    <50M USD
    Manufacturing
    Review Source

    Lead Forensics Provides Strong Web Tracking With Reliable Account Support

    5.0
    Jan 23, 2026
    The Lead Forensics tool itself is great - both as a web tracking point tool and a reporting and Lead tool. Account management from LF has been fantastic - our account manager is always available and has provided fantastic support and training throughout our time with the tool. Lead capture is well managed and easy to access, and integration with both marketing and sales is easy.
  • Operations Manager
    1B-10B USD
    Insurance (except health)
    Review Source

    Lead Forensics Offers Insights Beyond Standard Web Traffic With Automated Reporting

    4.0
    Mar 9, 2026
    We have been using Lead Forensics for over 5 years across our UK site. It provides valuable insight and leads that can't be identified through normal web-traffic analysis. We currently use the stand-alone version, with some automated feeds providing extra business information to be combined with Lead Forensics data and exposed back on reports. We plan to integrate it with CRM systems in the future.
...
Showing Result 1-5 of 69

Recommended Gartner Insights

Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: Lead Forensics
Performance of Lead Forensics Across Market Features

Lead Forensics Likes & Dislikes

Like

What I like most and appreciate is the intuitive, easy to use platform. I really like the interface and comprehensive dashboard, making it easy for marketers and sales teams to get value without much training. My confidence was high with this platform due to the interface but also from our point of contact! He went above and beyond to make sure we had everything we needed but also as someone who wants us to the best we can!

Like

The ability to filter traffic and visitors based on certain criteria. Lots of filters are available, which allow for precise reports.

Like

Lead Forensics shows us exactly which companies are visiting our web pages. This has helped the BDMs to reach out to those companies directly resulting in quality lead conversions. It also has an intelligent filtering option whereby we can create rules according to our criteria, helping us target those companies better.

Dislike

Honestly not much, only thing I could think of is being only able to identify the companies and not the individual

Dislike

Occasional hiccups and integration problems. Visitor data wasn't being correctly attributed when integrated with HubSpot.

Dislike

The product is great for account based marketing, however there are some challenges in terms of identifying who the actual visitor was, especially when it's a bigger company i.e. a consultancy.