Overview
Product Information on Lead Forensics
What is Lead Forensics?
Lead Forensics Pricing
Overall experience with Lead Forensics
“Lead Forensics Adoption Leads To Strategic Insights Across Multiple Business Functions”
“Good for precise control over visitors and traffic, but buggy.”
About Company
Company Description
Lead Forensics is a software provider that offers solutions for identifying anonymous website visitors. The company has developed a tool that transforms these unidentified online users into sales leads, providing actionable data in real time. Data elements provided by Lead Forensics include business names, key contact information, decision maker names and industry details. The software also facilitates insight into user activity such as search queries and page engagements. They also offer a free trial of their software, providing users an opportunity to explore its lead generation capabilities.
Company Details
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Performance of Lead Forensics Across Market Features
Lead Forensics Likes & Dislikes
Lead Forensics shows us exactly which companies are visiting our web pages. This has helped the BDMs to reach out to those companies directly resulting in quality lead conversions. It also has an intelligent filtering option whereby we can create rules according to our criteria, helping us target those companies better.
The ability to filter traffic and visitors based on certain criteria. Lots of filters are available, which allow for precise reports.
The regular contact with our CSM has been fantastic and the level of intelligence has helped us move from generic campaigns to more personalised, data driven strategies which is a big step forward for improving lead quality and conversion potential
The product is great for account based marketing, however there are some challenges in terms of identifying who the actual visitor was, especially when it's a bigger company i.e. a consultancy.
Occasional hiccups and integration problems. Visitor data wasn't being correctly attributed when integrated with HubSpot.
The high level dashboards are currently un-customisable to exclude certain segments of data
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Lead Forensics Reviews and Ratings
- Marketing Manager50M-1B USDBankingReview Source
Lead Forensics Adoption Leads To Strategic Insights Across Multiple Business Functions
Lead Forensics has been a game changer for us, not just for Marketing, but more so for the wider business. The adoption of the tool has been widely appreciated by the business and we're now getting insights on leads which we never really had visibility of before. The account management team is also brilliant with regular catchups helping us both, from a tool usage as well as a strategic perspective. - Marketing Manager50M-1B USDInsurance (except health)Review Source
Enhanced Website Traffic Insights Enable More Personalised Data Driven Outreach Strategies
Lead forensics has given us valuable visibility into website traffic and helped shape targeted campaigns across multi channel outreach. We are still in our infancy with fully maximising the tool but it has provided us with really strong potential so far for making data driven decisions and driving more personalised engagement across our pipeline. - Marketing Manager<50M USDConstructionReview Source
Ease of Use and Real-Time Data Highlighted Amid IP Address Limitations
We use lead forensic daily as an out bound business development tool and gain many new opportunities from this, it is a very easy tool to use - Business Development Associate<50M USDConstructionReview Source
Platform Facilitates Connection and Offers Real-Time Details for Business Development
Working in business development, this is a great tool to connect and understand new businesses - it's a warm lead and way in to speak with potential customers. As a company we have generated lots of opportunities from this platform - its a great asset and makes my job a lot easier. - Marketing Manager<50M USDManufacturingReview Source
Lead Forensics Provides Strong Web Tracking With Reliable Account Support
The Lead Forensics tool itself is great - both as a web tracking point tool and a reporting and Lead tool. Account management from LF has been fantastic - our account manager is always available and has provided fantastic support and training throughout our time with the tool. Lead capture is well managed and easy to access, and integration with both marketing and sales is easy.