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What I like most about Looker is hands down LookML and its native Git integration. As an engineer, I absolutely hate clicking around a clunky UI to build data models. Looker actually lets me treat data modeling like real software development. I can write modular code, keep my logic DRY, and use version control to track changes. When someone wants a new metric, I just open a pull request, get it reviewed, and merge it. It brings actual engineering best practices to business intelligence. Plus, giving stakeholders a sandbox to explore without breaking production data is simply a massive lifesaver.
Using LookML to define metadata for fields and tables is amazing, as we are able to generate it via a script developed on our side using the same DBML notation that our ELT tool uses, ensuring that both sides of our analytics infrastructure are always aligned and in-sync. Also, embedding predefined filters in a shareable URL is also a very efficient way to ensure that a stakeholder will see the same output as the person who developed the report is a huge plus.
I like the flexibility to connect different data sources and customize dashboards the way I want
What I dislike most is definitely debugging the auto-generated SQL. When a complex explore breaks or a dashboard is running painfully slow, deciphering the massive, nested queries Looker spits out under the hood is an absolute nightmare. Also, managing Persistent Derived Tables can be a huge headache. When a build fails, it silently cascades into broken dashboards for the end users. Plus, because LookML is proprietary, you are completely locked into their specific vendor ecosystem.
The selection of available visualizations seems not just limited but also antiquated, with a small number of options and some very important charts missing, since the ones available at the marketplace are not very robust and consistent in their end results. Basic visualization options with greater customizability (such as gauges and boxplots) are sorely missing in Looker, making some of the end dashboards look amateur by comparison.
Some third-party data connectors require extra setup or paid subscriptions. Dashboards can become slow when handling very large datasets. Limited advanced customisation compared to other BI tools