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Logo of Looker

Looker

byGoogle
in
4.3
2025
Market Presence: Analytics and Business Intelligence Platforms, Agentic Analytics

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Looker Pricing

Looker software offers a pricing model based on custom quotes, which typically considers factors such as the size of the organization, the number of users, and required features. Looker software is generally offered as a subscription, with tiered pricing to accommodate different business needs and usage levels. No publicly available fixed pricing is provided.

Overall experience with Looker

Software Developer
3B - 10B USD, Finance (non-banking)
FAVORABLE

“Turning Raw Data Into Actionable Reports Without Technical Expertise Using Looker Studio”

4.0
Apr 2, 2026
I've been working with google looker studio to build clear , Meaningful dashboards that help teams understand their dara better. Most of my work involves taking raw information from sources like Google Analytics, Google Sheets, and Big Query, and turning it into visual reports that people can actually use in their day-to-day decision-making. Overtime, I've gotten comfortable creating interactive charts, setting up filters, blending multiple data sources, and using calculated fields to highlight the metrics that matter most. My focus is always on making dashboards that feel intuitive-something anyone can open and immediately understand without needing a technical background. I also collaborate with teams to understand without needing a technical background what they want to measure and then design the dashboard layout, logic, and visuals around those needs. whether it's tracking performance, spotting trends, or simplifying manual reporting, I try to make the whole process as smooth and reliable as possible. Overall, Looker studio has been a big part of how i help teams turn their data into something useful, visual, and easy to act on.
It Associate
50M - 250M USD, Manufacturing
CRITICAL

“Good for it's price”

3.0
Mar 31, 2026
Managing social media performance in looker can be problematic sometimes - it looks great, the visualizations are fantastic but the performance sometimes... its taking too much time. Also, the learning point for Looker is sometimes too hard and not so popular - so it's difficult to find help sometimes along the way.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Analytics and Business Intelligence Platforms

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Looker Reviews and Ratings

Showing data for 47 ratings and reviews for Agentic Analytics market. View all 1019 ratings and reviews across markets for a complete picture.

4.3

(47 Ratings)

Rating Distribution

5 Star
40%
4 Star
51%
3 Star
9%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Integration & Deployment

4.4

Service & Support

4.2

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Software Developer
    1B-10B USD
    Finance (non-banking)
    Review Source

    Turning Raw Data Into Actionable Reports Without Technical Expertise Using Looker Studio

    4.0
    Apr 2, 2026
    I've been working with google looker studio to build clear , Meaningful dashboards that help teams understand their dara better. Most of my work involves taking raw information from sources like Google Analytics, Google Sheets, and Big Query, and turning it into visual reports that people can actually use in their day-to-day decision-making. Overtime, I've gotten comfortable creating interactive charts, setting up filters, blending multiple data sources, and using calculated fields to highlight the metrics that matter most. My focus is always on making dashboards that feel intuitive-something anyone can open and immediately understand without needing a technical background. I also collaborate with teams to understand without needing a technical background what they want to measure and then design the dashboard layout, logic, and visuals around those needs. whether it's tracking performance, spotting trends, or simplifying manual reporting, I try to make the whole process as smooth and reliable as possible. Overall, Looker studio has been a big part of how i help teams turn their data into something useful, visual, and easy to act on.
  • It Services Associate
    50M-1B USD
    Telecommunication
    Review Source

    Very powerful, but with a complex learning curve

    5.0
    Apr 1, 2026
    Overall, my experience with Google Locker has been quite good, to be honest. It's a tool that, once you start using it properly, you realize is designed for more serious data environments and not just classic dashboards. It particularly excels in how it structures data with LookML, which is a bit tricky at first, but then gives you considerable control. It's true that it's not the most intuitive tool when you first start using it, but once you get used to its interface, it works quite reliably.
    Automated Translation from Spanish
  • INGENIERO DE PROYECTOS
    <50M USD
    Telecommunication
    Review Source

    Looker Offers Flexible Data Source Integration and Dashboard Creation with Cloud Support

    5.0
    Apr 10, 2026
    Looker is an excelent tool for creating dashboards for data analytics, and it is very useful that you can provide data from many sources, including from the cloud. It provides all the tools you need to create a very professional report for your enterprise projects or for personal use. It's free and you can collab with other google accounts. You can export the report in different formats or you can have it on the cloud and it updates the data in real time.
  • It Associate
    <50M USD
    IT Services
    Review Source

    "Powerful and Scalable BI Platform with Strong Data Modeling Capabilities.

    5.0
    Apr 1, 2026
    We've been using Looker for a while now and overall it's been a solid experience. The biggest win for us is how well it handles data modeling and lets us build consistent metrics across teams. Once the setup is done properly, it becomes really powerful for decision making. That said, the initial onboarding and understanding of LookML took some time, especially for team members who are not very data-heavy. Also, performance can sometimes lag when dealing with large datasets if not optimized well. But overall, it's a reliable tool and has improved how we look at data internally.
  • Senior Product Manager
    10B+ USD
    Telecommunication
    Review Source

    Ease of Use for Non-Technical Teams with Initial Technical Setup Required

    4.0
    Apr 3, 2026
    While we are migrating away from Looker due to contractual reasons, this is an extremely effective tool that's remarkably easy for non-tech users to draw insights from. We had to have a dedicated technical team for setup, and found that since they were providing enough value, we continued using them for customization and ad-hoc requests for Looker.
...
Showing Result 1-5 of 55

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User Sentiment About Looker
Reviewer Insights for: Looker

Looker Likes & Dislikes

Like

I like the flexibility to connect different data sources and customize dashboards the way I want

Like

The price ;) This is what makes this tool good enough.

Like

What I like most are several things. First, the LookML modeling layer, which allows for good control of data logic and prevents inconsistencies. Second, it has excellent integration with other Google Cloud tools. Third, it allows for the creation of flexible and reusable dashboards without having to redo everything each time.

Automated Translation from Spanish
Dislike

Some third-party data connectors require extra setup or paid subscriptions. Dashboards can become slow when handling very large datasets. Limited advanced customisation compared to other BI tools

Dislike

That it's not easy to use at first. Once you approach it with patience it's a good tool for the job and (price) but the starting entry point could be too hard for some.

Dislike

What I like least is that it's not a particularly easy tool to use when you're starting out. The learning curve is quite steep if you haven't worked with similar software, which can significantly hinder development at the beginning. Furthermore, the interface isn't as intuitive in some areas as other BI tools, which are more visual and straightforward. Finally, it's clear that it's designed for a highly structured approach, so it lacks agility at the outset.

Automated Translation from Spanish