LPK Brand Consultancies

1) Proto-selling is a research tool that has matured with my career and LPK has listened to all feedback along the way to make it truly personalized to our needs and industry. It isn't just off the shelf. It is ours. 2) LPK is willing to tell us no. So much of what we do together involves strategy. If we're chasing the wrong insight or start with the wrong hypothesis, it's easy to waste time. Even worse, we may validate something that shouldn't have been validated. When briefing LPK, whether it be for proto-selling or a bigger innovation challenge, they act as strategic partners, not just order takers. 3) LPK sticks to what they are good at (proto-selling, GTM strategy, innovation positioning, etc.) and pulls in other experts as needed. I really appreciate that they don't over-sell their internal expertise. It has built my trust in them and resulted in a stronger output. My colleagues are continually impressed by the work coming out of our group.

They have a commitment to understanding and helping address our unique needs, and not just running the same play they have with other clients. They really get us. And we're not always easy to get.

1. The quick go-to-market approach enhances speed, flexibility and focus that takes a person from idea to execution in just a few months 2. The company provides great brand architecture 3. Innovation sometimes leads to Future Fluency and lets us get an idea of the future outcomes so the changes can turn into a competitive advantage for the business

1) Team turnover has led to internal doubt in LPK's ability to still deliver a strong product. I've always said that we should wait and let the results speak for themselves, which they have. 2) At times, LPK can push the creative so far outside of our comfort zone that the output becomes unrealistic for the way our company operates. As a marketer, I still value this work, but it's a fine line we must walk. 3) For my needs, LPK is better positioned to support product work over things like process development, internal service expansion, and change management. We've tried the latter items with mixed results. To better execute on these topics, LPK needs to be more integrated into our day-to-day, and that's just not an option for us right now.

I wish we could find more opportunities to partner with them. They've done and continue to do a wide range of work with us, but I'm always looking for new opportunities (and budget).

1. The services can have lesser cost for people with start-ups 2. The consultancy can be provided in a more flexible way with more options in place 3. UI developments can be put more focus on