Overview
Product Information on NielsenIQ Data Impact
Updated 13th October 2025
What is NielsenIQ Data Impact?
NielsenIQ Data Impact Pricing
Overall experience with NielsenIQ Data Impact
Director of Sales
500M - 1B USD, Consumer GoodsFAVORABLE
“Will provide great analysis for OOS + Digital Shelf, but will lack retailer metrics.”
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About Company
Company Description
NIQ is a consumer intelligence company that provides a comprehensive understanding of consumer buying habits. This helps in identifying potential areas for business growth. In 2023, the company merged with industry companion GfK, thereby combining the expertise of two industry pioneers and expanding their global reach. Utilizing advanced analytics and up-to-date platforms, NIQ delivers wide-ranging consumer insights and a full view of retail trends. As an international portfolio company of Advent International, NIQ operates in over 100 markets, reaching more than 90% of the global population.
Company Details
Company type
Private
Head office location
Chicago, United States
Number of employees
10001+
Website
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NielsenIQ Data Impact Reviews and Ratings
- Director of Sales50M-1B USDConsumer GoodsReview Source
Will provide great analysis for OOS + Digital Shelf, but will lack retailer metrics.
Overall Data Impact has delivered on mostly everything we have wanted them to deliver. Every year we have our annual planning where we go over OOS, Digital Shelf Analysis, and ability to track velocities with certain retailers and we have taken action on the metrics that they have provided to us.
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