Name: Prowly
Rating: 4.5 (15 reviews)

Overview

Product Information on Prowly

Updated 13th October 2025

What is Prowly?

Prowly is a software designed to support public relations professionals in managing media communications and press outreach. The software offers features including media database management, press release creation, distribution, and newsroom publication. It enables organizations to organize media contacts, track interactions, and analyze engagement metrics, supporting efficient communication with stakeholders. By centralizing PR activities, the software streamlines workflows related to media relations, content management, and reporting, addressing the business need for improved visibility and coordination in public relations efforts.

Overall experience with Prowly

Marketing Manager

50M - 250M USD, Insurance (except health)

FAVORABLE

“Best in class PR Tool”

5.0

Jun 26, 2024

An exception suite of public relation tools, particularly strong in media monitoring and building/maintaining a strong, up to date media contacts database

SENIOR PUBLICIST

<50M USD, Media

CRITICAL

“Easy to navigate but many contacts are outdated.”

3.0

May 10, 2023

Prowly is user friendly and easy to navigate, but the contacts are often outdated.

About Company

Company Description

Prowly is a software solution targeted at public relations professionals. It centralizes several essential tools into one platform, making it easier for users to manage various public relations tasks. Its offerings include resources for storytelling, contact organization within a PR CRM, press release composition, email pitch management, maintenance of journalist-friendly newsrooms, and media monitoring. Prowly's robust features serve users from a variety of global regions who are seeking streamlined solutions for their public relations operations.

Company Details

Company type

Public

Year Founded

2013

Head office location

Warsaw, Poland

Number of employees

51 - 200

Website

http://www.prowly.com

Do You Manage Peer Insights at Prowly?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Prowly

Performance of Prowly Across Market Features

Prowly Likes & Dislikes

Ease of use and embedding the system; Media monitoring and PR reporting; Scalability

I can quickly look for a topic, outlet, or person

Being a user of the Prowly software I can easily say that it's wide era of contact list in different fields is oustanding and how it uses AI to generate pitches to the media personnel is commendable. It does track each and every action that results in better outcome

Price - you get a top class product but it is expensive

Many contacts are outdated and you can't see when they were last updated. This makes it tricky as editors tend to move into new roles with different media outlets and publications often.

There is no particular feature that I dislike about the software but the UI and AI integration can be done more effectively. We've been seeing more advancements in AI that can be incorporated for easiness.

Top Prowly Alternatives

Peer Discussions

Prowly Reviews and Ratings

Recommended Gartner Insights

Market Guide for PR and Media Monitoring Tools

50M-1B USD

Insurance (except health)

Review Source

Best in class PR Tool

CORPORATE & INVESTMENT BANKING - PORTFOL

10B+ USD

Banking

PR Software review

4.0

May 8, 2023

Prowly does an amazing job in the getting media contacts, help in generating reports, creating pitch to the outside world. And its not just limited to it but also helps in building long term media relationships.

SR. ENGINEER PRODUCTION

Manufacturing

"Top notch PR Software -best one to pick"

May 9, 2023

Prowly is the great suite for the public relation tools. It offers the best-in-class monitoring of the media, PR CRM, the pitch of the media and the detailed database that helps us in the very effective manner which is helping us to achieve our PR goals.

Software Developer

Travel and Hospitality

Great PR Software

Jun 8, 2023

Most user-friendly and easy to use app for Public Relations.

IT PRODUCT MANAGER

<50M USD

IT Services

A press release tool with a huge database of contact list

May 16, 2023

It makes the PR process easier and gives the ability to keep everything together.