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Director, Business Development (Pre-Sales)
250M - 500M USD, SoftwareFAVORABLE
I have my reps take a Value Selling approach because you won't ever lose a 6/7-figure deal because of a few features that a competitor offers. It all comes down to the achieved value/benefits and of course your ROI (Return on Investment). I did this by getting multiple 3rd party/independent "ROI Case Studies" based on actual customer interviews after deployment. This gives our sales reps the ability to remove financial objections from the sales process and close more new deals.
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An ROI Case Study provides data-driven insights that are based on actual direct-customer interviews. ROI is a mathematical equation, nothing is made up, using this set methodology and ROI equation, the results were astonishing. Proving upwards of 500% ROI in some cases.
Many vendors today do their own internal ROI Case Studies, which is 100% a mistake, a waste of time and effort. Have you ever bought something based on info/reviews/feedback you've seen from verified customers who also bought that same product? Safe to assume those customer reviews weighed heavily (90%) into your decision. Same is true when purchasing any type of technology.
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- Director, Business Development (Pre-Sales)50M-1B USDSoftwareReview Source
The Ultimate Power of Value Selling: ROI Case Studies
I have my reps take a Value Selling approach because you won't ever lose a 6/7-figure deal because of a few features that a competitor offers. It all comes down to the achieved value/benefits and of course your ROI (Return on Investment). I did this by getting multiple 3rd party/independent "ROI Case Studies" based on actual customer interviews after deployment. This gives our sales reps the ability to remove financial objections from the sales process and close more new deals.
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