Name: Semrush
Rating: 4.4 (134 reviews)

Overview

Product Information on Semrush

Updated 12th March 2026

What is Semrush?

Semrush is a software designed to assist businesses with online visibility management by offering tools for search engine optimization, pay-per-click advertising, content marketing, and competitive analysis. The software provides functionalities such as keyword research, backlink analysis, site audit, and tracking of search engine rankings. Semrush enables users to identify opportunities for improving website performance, analyze competitors strategies, monitor keyword trends, and assess digital marketing effectiveness. The software aims to support organizations in evaluating and enhancing their search and digital presence to address the challenges of acquiring traffic and optimizing online campaigns.

Overall experience with Semrush

Marketing Associate

<50M USD, Services (non-Government)

FAVORABLE

“Semrush Enhances Marketing Strategy with Voice Search Optimization”

5.0

Jan 16, 2025

Semrush's voice search optimization service has been great addition to our marketing strategy and to appear in local results.

IT Manager

<50M USD, Telecommunication

CRITICAL

“Semrush's Voice Search Optimization Tool Enhances Site Visibility”

3.0

Jun 6, 2024

Semrush's voice search optimization tool is user friendly and offers valuable insights that have enhanced our site visibility and traffic from voice search.

About Company

Company Description

Semrush is a software-as-a-service (SaaS) platform focused on online visibility management. Established in 2008 by a group of SEO and IT professionals, Semrush aimed to provide equal online competition opportunities. Over the years, it has developed into a comprehensive marketing suite with more than 55 products, tools and add-ons. The overall aim of Semrush is to provide a singular tool that helps streamline marketing teams' workflow, improve their online marketing results, and efficaciously manage routine tasks. Semrush is recognized as a reliable provider of information on online behavior, and its data is globally accessible across 142 databases. It tracks 21 billion keywords and 43 trillion backlinks, painting a clear picture of global online patterns.

Company Details

Company type

Public

Year Founded

2008

Head office location

Boston, United States

Number of employees

1001 - 5000

Website

http://www.semrush.com

Do You Manage Peer Insights at Semrush?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Semrush

Semrush Likes & Dislikes

Easy to use, review management and rank tracking

The detailed keyword analysis for voice search queries is impressive, helping us understand natural language patterns. Its integration with other Semrush tools is also a great solution for digital marketers.

It has helped me to control my website's overall experience in different countries and locations. It has a very progressive dashboard that has changed overtime to an extent where the data seems more appealing to the management. This has helped in monitoring multiple accounts to one and also identifying the issues and how it can be worked upon.

High Pricing

Pricing is steep for our small business and there's quite a learning curve to fully utilize all of its features. Some advanced features require higher-tier subscriptions, which weren't accessible to us.

I have seen a growing side of semrush where the dashboard was super cluttered and now its very systematic, also the integration options have evolved with time and also can add multiple vendors to the platfrom. To dislike its the domains for monitoring that doesnt allow the list view to change the order. It can cause alot of confusion to the new users.

Top Semrush Alternatives

Peer Discussions

Semrush Reviews and Ratings

Recommended Gartner Insights

This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

<50M USD

Services (non-Government)

Review Source

Semrush Enhances Marketing Strategy with Voice Search Optimization

MANAGER, PRODUCT MARKETING

Real Estate

Semrush a tool for marketing evaluation

Oct 22, 2024

Been using semrush for almost 3 years for the search engine optimisation and also for app side optimisation. The overall experience has gradually increased from good to better when understood how to use most of the functionalities of semrush, its a very exhaustive and super knowledgeable tool for insights and competitive analysis.

IT Services

Maximizing Website Performance Using Semrush

Sep 23, 2024

i have been using Semrush for the last 5 years and it's a great investment I have made in my digital marking journey. If you need to improve your website performance then it's definitely a great tool to invest in. I am using semrush for my everyday tasks like keyword research, website audit, keyword tracking, backlink analysis and more. This has changed my whole digital marketing journey. I love it and highly recommend it.

50M-1B USD

Clearing the Path for Organic Traffic with SEMrush

4.0

Sep 18, 2024

SEMrush is a powerful SEO tool that optimizes websites accurately. With SEMrush, users can conduct keyword research, track their search engine rankings, and analyze their competitors

DIRECTOR OF ARTIFICIAL INTELLIGENCE

Software

Semrush Voice Search Optimization: Effective and User Friendly

Jun 19, 2024

Semrush's voice search optimization has been a valuable addition to our marketing strategies. The tools provide clear insights and are easy to use!