• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Semrush
Logo of Semrush

Semrush

bySemrush
in
4.3
Market Presence: Enterprise SEO Platforms, Social Marketing Management (Transitioning to Social Media Management and Listening)

Overview

Product Information on Semrush

Updated 13th October 2025

What is Semrush?

Semrush is a software designed to assist businesses with online visibility management by offering tools for search engine optimization, pay-per-click advertising, content marketing, and competitive analysis. The software provides functionalities such as keyword research, backlink analysis, site audit, and tracking of search engine rankings. Semrush enables users to identify opportunities for improving website performance, analyze competitors strategies, monitor keyword trends, and assess digital marketing effectiveness. The software aims to support organizations in evaluating and enhancing their search and digital presence to address the challenges of acquiring traffic and optimizing online campaigns.

Semrush Pricing

Semrush software uses a subscription-based pricing model structured into multiple plans that provide access to varying feature sets and usage limits, with monthly or annual payment options. The pricing tiers differ based on the number of users, number of reports, and access to advanced tools for search engine optimization, content marketing, and competitive analysis.

Overall experience with Semrush

Marketing Associate
<50M USD, Services (non-Government)
FAVORABLE

“Semrush Enhances Marketing Strategy with Voice Search Optimization”

5.0
Jan 16, 2025
Semrush's voice search optimization service has been great addition to our marketing strategy and to appear in local results.
IT Manager
<50M USD, Telecommunication
CRITICAL

“Semrush's Voice Search Optimization Tool Enhances Site Visibility”

3.0
Jun 6, 2024
Semrush's voice search optimization tool is user friendly and offers valuable insights that have enhanced our site visibility and traffic from voice search.

About Company

Company Description

Updated 7th December 2023

Semrush is a software-as-a-service (SaaS) platform focused on online visibility management. Established in 2008 by a group of SEO and IT professionals, Semrush aimed to provide equal online competition opportunities. Over the years, it has developed into a comprehensive marketing suite with more than 55 products, tools and add-ons. The overall aim of Semrush is to provide a singular tool that helps streamline marketing teams' workflow, improve their online marketing results, and efficaciously manage routine tasks. Semrush is recognized as a reliable provider of information on online behavior, and its data is globally accessible across 142 databases. It tracks 21 billion keywords and 43 trillion backlinks, painting a clear picture of global online patterns.

Company Details

Updated 23rd July 2025
Company type
Public
Year Founded
2008
Head office location
Boston, United States
Number of employees
1001 - 5000
Website
http://www.semrush.com

Do You Manage Peer Insights at Semrush?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Semrush

Semrush Likes & Dislikes

Like

Easy to use, review management and rank tracking

Like

The detailed keyword analysis for voice search queries is impressive, helping us understand natural language patterns. Its integration with other Semrush tools is also a great solution for digital marketers.

Like

It has helped me to control my website's overall experience in different countries and locations. It has a very progressive dashboard that has changed overtime to an extent where the data seems more appealing to the management. This has helped in monitoring multiple accounts to one and also identifying the issues and how it can be worked upon.

Dislike

High Pricing

Dislike

Pricing is steep for our small business and there's quite a learning curve to fully utilize all of its features. Some advanced features require higher-tier subscriptions, which weren't accessible to us.

Dislike

I have seen a growing side of semrush where the dashboard was super cluttered and now its very systematic, also the integration options have evolved with time and also can add multiple vendors to the platfrom. To dislike its the domains for monitoring that doesnt allow the list view to change the order. It can cause alot of confusion to the new users.

Top Semrush Alternatives

Logo of VOICE SEO
1. VOICE SEO
4.6
(4 Ratings)
Logo of BrightEdge
2. BrightEdge
4.5
(2 Ratings)
Logo of Teknicks
3. Teknicks
5
(1 Ratings)
View All Alternatives

Peer Discussions

Semrush Reviews and Ratings

Showing data for 6 ratings and reviews for Voice Search Optimization Services market. View all 133 ratings and reviews across markets for a complete picture.

4.3

(6 Ratings)

Rating Distribution

5 Star
50%
4 Star
33%
3 Star
17%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Associate
    <50M USD
    Services (non-Government)
    Review Source

    Semrush Enhances Marketing Strategy with Voice Search Optimization

    5.0
    Jan 16, 2025
    Semrush's voice search optimization service has been great addition to our marketing strategy and to appear in local results.
  • MANAGER, PRODUCT MARKETING
    <50M USD
    Real Estate
    Review Source

    Semrush a tool for marketing evaluation

    5.0
    Oct 22, 2024
    Been using semrush for almost 3 years for the search engine optimisation and also for app side optimisation. The overall experience has gradually increased from good to better when understood how to use most of the functionalities of semrush, its a very exhaustive and super knowledgeable tool for insights and competitive analysis.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Maximizing Website Performance Using Semrush

    5.0
    Sep 23, 2024
    i have been using Semrush for the last 5 years and it's a great investment I have made in my digital marking journey. If you need to improve your website performance then it's definitely a great tool to invest in. I am using semrush for my everyday tasks like keyword research, website audit, keyword tracking, backlink analysis and more. This has changed my whole digital marketing journey. I love it and highly recommend it.
  • Marketing Associate
    50M-1B USD
    IT Services
    Review Source

    Clearing the Path for Organic Traffic with SEMrush

    4.0
    Sep 18, 2024
    SEMrush is a powerful SEO tool that optimizes websites accurately. With SEMrush, users can conduct keyword research, track their search engine rankings, and analyze their competitors
  • DIRECTOR OF ARTIFICIAL INTELLIGENCE
    50M-1B USD
    Software
    Review Source

    Semrush Voice Search Optimization: Effective and User Friendly

    4.0
    Jun 19, 2024
    Semrush's voice search optimization has been a valuable addition to our marketing strategies. The tools provide clear insights and are easy to use!
Showing Result 1-5 of 6

Recommended Gartner Research

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.