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  3. Semrush
Logo of Semrush

Semrush

bySemrush
in
4.4
Market Presence: Enterprise SEO Platforms, Social Marketing Management (Transitioning to Social Media Management and Listening)

Overview

Product Information on Semrush

Updated 13th October 2025

What is Semrush?

Semrush is a software designed to assist businesses with online visibility management by offering tools for search engine optimization, pay-per-click advertising, content marketing, and competitive analysis. The software provides functionalities such as keyword research, backlink analysis, site audit, and tracking of search engine rankings. Semrush enables users to identify opportunities for improving website performance, analyze competitors strategies, monitor keyword trends, and assess digital marketing effectiveness. The software aims to support organizations in evaluating and enhancing their search and digital presence to address the challenges of acquiring traffic and optimizing online campaigns.

Semrush Pricing

Semrush software uses a subscription-based pricing model structured into multiple plans that provide access to varying feature sets and usage limits, with monthly or annual payment options. The pricing tiers differ based on the number of users, number of reports, and access to advanced tools for search engine optimization, content marketing, and competitive analysis.

Overall experience with Semrush

CONTENT CREATOR
250M - 500M USD, Retail
FAVORABLE

“How Semrush Enhances Your SEO Strategy”

5.0
Oct 21, 2025
I think Semrush is a great tool! It has a lot of capabilities that can improve your SEO strategy. You can set up multiple domains to see their performance. You can track competitors to see what they score online as well. Semrush provides multiple options to optimize keywords, backlinks and your technical performance. Overall, it's a great tool and I recommend it. The only real struggle is the pricing in my opinion, because it's expensive.
MARKETING MANAGER
<50M USD, Retail
CRITICAL

“Your Business's Marketing Data at Your Fingertips, Without Context”

3.0
Jan 13, 2025
Semrush is packed with data analytic tools and consolidates all of your SEO and marketing into one dashboard, but then the rest is up to you.

About Company

Company Description

Updated 7th December 2023

Semrush is a software-as-a-service (SaaS) platform focused on online visibility management. Established in 2008 by a group of SEO and IT professionals, Semrush aimed to provide equal online competition opportunities. Over the years, it has developed into a comprehensive marketing suite with more than 55 products, tools and add-ons. The overall aim of Semrush is to provide a singular tool that helps streamline marketing teams' workflow, improve their online marketing results, and efficaciously manage routine tasks. Semrush is recognized as a reliable provider of information on online behavior, and its data is globally accessible across 142 databases. It tracks 21 billion keywords and 43 trillion backlinks, painting a clear picture of global online patterns.

Company Details

Updated 23rd July 2025
Company type
Public
Year Founded
2008
Head office location
Boston, United States
Number of employees
1001 - 5000
Website
http://www.semrush.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Semrush
Performance of Semrush Across Market Features

Semrush Likes & Dislikes

Like

I like that it provides so many options. It focusses on all the important parts of SEO. I use it mostly for keyword research and performance. You can create tags for keywords that are all relevant for one subject. It's a really nice option to track multiple longtail keywords. I also like that you can check the performances of competitors and compare them with yours.

Like

The best feature in my opinion is the backlinks analysis. It also sends regularly scheduled reports on keyword performance and ranking. Plus competitor analysis.

Like

Semrush is great with accuracy. Our product's SEO footprint has grown by 60% ever since we started using Semrush.

Dislike

The numbers you see in Semrush are not always correct, but overall they give a good indication. I don't really have much more to dislike. It's a good tool, but it's expensive.

Dislike

Once you have the data provided by Semrush, there's not a lot in the way of contextualizing the information in a way that makes it useful. How important is it to rank for a particular keyword? That's up to you. Also there are instructions for how to do things on respective platforms, but the tools are not available within Semrush, which means you'll be bouncing around between sites and apps.

Dislike

Semrush is probably one of the most priciest options available out there. This is probably my primary concern. However,, till date they have delivered what they have promised, though haven't entirely blown our minds with integrations and AI.

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4.3
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Peer Discussions

Semrush Reviews and Ratings

4.4

(133 Ratings)

Rating Distribution

5 Star
45%
4 Star
49%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.5

Filter Reviews
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  • CONTENT CREATOR
    50M-1B USD
    Retail
    Review Source

    How Semrush Enhances Your SEO Strategy

    5.0
    Oct 21, 2025
    I think Semrush is a great tool! It has a lot of capabilities that can improve your SEO strategy. You can set up multiple domains to see their performance. You can track competitors to see what they score online as well. Semrush provides multiple options to optimize keywords, backlinks and your technical performance. Overall, it's a great tool and I recommend it. The only real struggle is the pricing in my opinion, because it's expensive.
  • MARKETING ASSOCIATE
    1B-10B USD
    IT Services
    Review Source

    Notable SEO Growth Reported Despite Expensive Pricing

    4.0
    Oct 7, 2025
    Semrush is really quick to use at a glance. The dashboards are very helpful and give you everything you need right from the start of the product.
  • MARKETING MANAGER
    10B+ USD
    Hardware
    Review Source

    Regular Reports Help Identify SEO and Usability Issues in Website Management

    5.0
    Dec 5, 2025
    SEMRush provides the tools I need to keep my sites healthy. This tool is part of a broader web maintenance/analytics suite that keeps our sites in good shape.
  • MARKETING ASSOCIATE
    <50M USD
    Services (non-Government)
    Review Source

    Early Impressions Highlight Semrush’s Utility for SEO and Website Monitoring

    4.0
    Oct 20, 2025
    We are still fairly new to SemRush, but it has already been a great tool for monitoring our digital clients, tracking website performance, and generating insightful reports to help determine action items. The platform makes it easy to stay on top of SEO and site health in one place.
  • COPYWRITER
    <50M USD
    IT Services
    Review Source

    Examining Semrush’s Features for Keyword Analysis and Content Optimization

    5.0
    Oct 3, 2025
    I love using Semrush as a content writer. I can see keyword gaps and use the content tool to assist me with keyword density.
...
Showing Result 1-5 of 133

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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