Communications Platform as a Service (cPaaS)Reviews and Ratings
What is cPaaS (Communications Platform as a Service)?
Gartner defines communications platform as a service (CPaaS) as a cloud-based platform used by developers, the IT team and other nontechnical business roles to build an array of communications-related capabilities using APIs, SDKs, documentation and no-code/low-code visual builders. The CPaaS tools facilitate access to multiple communications channels spanning voice, SMS, email, messaging apps, video and conversational capabilities, along with security.
The purpose of CPaaS is to enable enterprises to improve communications workflows by providing simplified access to multiple communications capabilities.
CPaaS enables enterprises to shorten time to market for new products and services, personalize communications, and orchestrate customer journeys across multiple channels. It delivers digital engagement and operationalizes customer experience, while also driving business efficiencies at scale with digital service delivery. It is modular/composable in design and can expand from initial single use cases to many others as additional business units learn of its value.
Webex Connect is an enterprise Communications Platform as a Service (CPaaS) that enables rapid automation of multi-channel customer journeys. The platform makes it easy for businesses to interact with their customers anywhere in the world on any channel -- SMS, Voice, RCS, Push, In-app, Email, Apple Business Chat, Facebook Messenger, WhatsApp, and other messaging apps,
Webex Connect automates the orchestration of these interactions with backend systems. A visual drag-&-drop builder allows you to build and launch flows that work across channels and systems. With its low-code tool-set and high-performance run-time engine, Webex Connect enables developers, product managers and architects to accelerate their digital transformation projects.
Vonage Communications APIs is a software that provides programmable communication solutions enabling integration of voice, messaging, video, and authentication capabilities into web and mobile applications. The software allows developers to embed real-time communication features such as voice calling, SMS messaging, video conferencing, and number verification to enhance user engagement and streamline business workflows. It supports global reach and scalable deployment by offering APIs that facilitate omni-channel communications, enabling businesses to automate processes like appointment reminders, customer support interactions, and secure authentication flows. This software addresses business needs related to seamless and flexible communication with customers and partners across multiple platforms.
Twilio Customer Engagement Platform is a software that enables businesses to manage and optimize communications with customers across multiple channels. It provides capabilities for messaging, voice, video, and email interactions, allowing organizations to create personalized and automated workflows. The software includes tools for programmable communication APIs, omnichannel integrations, and user authentication, supporting use cases such as customer support, notifications, marketing campaigns, and transactional communications. By consolidating communication channels into a single platform, the software addresses challenges related to fragmented customer experiences and operational inefficiency, helping businesses deliver consistent and responsive engagement.
Infobip’s CPaaS is a global cloud communications platform that enables businesses, platform vendors, and developers alike to build connected experiences across all stages of the customer journey to drive revenue, reduce costs and increase LTV. It is an omnichannel solution with a full stack of programmable communication elements, including over 30 communication channels such as SMS, RCS, Voice, Video, Email, messaging apps like WhatsApp, Viber and Messenger, and authentication solutions.
On top of this stack, Infobip offers a suite of SaaS business applications, all optimized for seamless omnichannel communication, including Moments customer engagement platform; Answers chatbot-building platform; Conversations omnichannel cloud contact center; and People customer data platform.
Companies can either use Infobip's modular building blocks and APIs to build their solutions or work directly with the company’s in-house experts to develop solutions specifically tailored to their needs.
Sinch is an AI-powered cloud communications provider enabling businesses to engage customers anywhere through messaging, email, and voice APIs. Our platform supports SMS, WhatsApp, RCS, and Email with built-in automation, personalization, and fraud & security. Trusted by global brands, Sinch enables Brands to deliver intelligent, omnichannel customer experiences.
Azure Communication Services is a software that provides tools for integrating voice, video, chat, text messaging, and telephony capabilities into applications. The software offers APIs and SDKs that enable developers to incorporate communication features such as calling, messaging, and video conferencing within their web and mobile applications. Azure Communication Services supports interoperability with public switched telephone networks and enables secure communication experiences through authentication and compliance features. The software is designed to assist organizations in streamlining their communication workflows and improving user engagement by enabling real-time interactions within digital platforms. It addresses business needs such as customer support, remote meetings, and team collaboration by facilitating the deployment of scalable and integrated communication solutions.
AWS Communication Developer Services is a suite of cloud-based software tools designed to help developers integrate communication capabilities such as voice, messaging, and video into web and mobile applications. The software provides APIs and pre-built components that enable the addition of features such as SMS messaging, email delivery, voice calls, and video conferencing without the need to manage underlying telecommunications infrastructure. AWS Communication Developer Services address business needs for scalable and reliable ways to interact with customers and users through multiple communication channels, supporting use cases such as customer engagement, notifications, and collaboration within digital environments. The software is designed to integrate with other AWS ecosystem services, allowing for streamlined deployment, security, and analytics.
Exotel provides a comprehensive CPaaS solution that includes voice and messaging APIs to ensure seamless customer interactions. The platform features voice and video calling, IVR, SMS, email, and push notifications. Exotel's APIs, security features, real-time analytics, and workflow automation enhance customer engagement and streamline operations. Exotel operates under UL-VNO licensing for VoIP telephony services, ensuring compliance as a cloud calling operator.
Key features include click-to-call, messaging APIs (SMS, WhatsApp, RCS), voice APIs (WebRTC, in-app calling), voice streaming, IVR call routing, agent dashboard, call analytics and recording, call forwarding, and CRM integration.
Airtel IQ is a software developed by Airtel that offers cloud-based communication solutions for businesses, integrating voice, messaging, and video functionalities. The software enables organizations to automate customer interactions across channels such as calls and messages within their existing workflows. It provides features including programmable communication APIs, call masking, contact center operations, multi-channel customer engagement, and analytics for monitoring communication performance. Airtel IQ is designed to address business challenges related to scaling customer communications, enhancing engagement, and maintaining data security by supporting centralized management and integration capabilities.
Mitel Summit is a software platform designed to provide cloud-based communications and contact center capabilities for businesses. The software enables integration of voice, messaging, and automated workflows through programmable APIs, allowing organizations to customize communications and automate customer service processes. Mitel Summit supports call routing, interactive voice response, and reporting functionalities to streamline business operations. The software addresses the need for flexible and adaptable communication systems that can connect with existing business applications, facilitating improved efficiency and responsiveness in handling customer interactions and internal collaboration.
Bandwidth Communication APIs software enables businesses to integrate voice, messaging, and emergency calling functionalities into their applications and platforms. The software provides programmable interfaces that support voice calling, text messaging, phone number management, and 911 access, aiming to facilitate communication workflows for organizations. It is designed to address challenges related to integrating telecommunication capabilities, automating communication processes, and scaling connectivity needs without the requirement for carrier relationships or infrastructure management. The software also offers tools for call control, number provisioning, porting, and call routing, supporting various compliance and reliability requirements in communications delivery.
Tanla's Wisely platform is a solution designed to improve security in mobile communication through a unified API-led system. It employs AI and machine learning to provide protection against phishing, fraud, and other malicious activities in messaging. The platform offers real-time threat detection and analytics to support both businesses and consumers in maintaining secure interactions. Wisely is designed to integrate communication efforts across multiple channels while ensuring security and customer control. It enhances communication security and performance by providing robust protection and improved efficiency.
Tanla's Omnichannel Communications Suite offers a unified platform for businesses to manage messaging across SMS, voice, email, and social media channels. This integration streamlines customer engagement by delivering consistent and personalized messages. The suite is designed to improve user experience through broader reach and timely communication. It also provides tools to manage communications more efficiently, reduce operational costs, and scale quickly. Additionally, the platform incorporates AI and advanced analytics to refine communication strategies and gain insights into customer behavior.
Kaleyra is a cloud communications software that facilitates multi-channel messaging capabilities for businesses. The software supports SMS, voice, push notifications, and WhatsApp messaging, enabling organizations to manage customer interactions across various digital touchpoints. Kaleyra offers programmable APIs to integrate messaging functions into existing business applications and workflows, streamlining communication processes. The software provides features such as automated alerts, two-factor authentication, and campaign management, designed to enhance operational efficiency and improve customer engagement. Kaleyra addresses business challenges related to timely and secure customer communication and helps support large-scale contact operations through its scalable infrastructure.
8X8 Communication APIs is a software that provides integration capabilities for voice, messaging, and video communications into business applications and workflows. The software enables organizations to create custom communication experiences by embedding features such as SMS, voice calls, chat, and video into websites, mobile apps, and internal systems. By leveraging cloud-based APIs, businesses can enhance collaboration among teams and improve customer engagement through automated notifications, real-time support, and secure communications. The software addresses the need for scalable and adaptable communication solutions, simplifying deployment and management of omnichannel communication services within existing business infrastructure.
Plivo is a software that provides a cloud-based communications platform enabling businesses to integrate voice and messaging capabilities into their applications through APIs and software development kits. The software supports functionalities such as voice calls, SMS, call recording, conferencing, and interactive voice response systems. Plivo enables organizations to automate and manage communication workflows, facilitating customer engagement and internal collaboration. The software is designed to address challenges related to building scalable and reliable communication infrastructure without the need to manage underlying telephony hardware or carrier contracts. Plivo offers features such as real-time call analytics, multi-language support, and number masking, aiming to streamline integration and improve operational efficiency for businesses requiring programmable communications.
Nextiva powers over a million users and billions of interactions annually with its customer experience platform. From one AI-powered customer experience hub, Nextiva Unified-CXM transforms how businesses engage with their customers with orchestrated customer journeys that help businesses acquire, retain, and grow customers.
Unifonic’s customer engagement solutions integrate a number of mobile messaging platforms, including SMS, voice, WhatsApp, Webchat, Messenger, and Instagram, into a single platform, with ready-to-go, no-code capabilities.It also offrs several applications that leverage conversational AI technology to streamline omnichannel communication, including Flow Studio, Chatbot Builder, Agent Console, Audience and Unifonic Intelligence. Our platform is modular, allowing you to select the application & channels that best meet your needs.
Marchex Sonar is a software designed to enhance customer engagement for businesses through conversational messaging automation. The software enables companies to interact with prospects and customers across messaging platforms, allowing automated responses and follow-ups while integrating with existing customer relationship management systems. It offers features such as lead qualification, appointment scheduling, and analytics to monitor engagement metrics. Marchex Sonar aims to address business problems related to missed customer inquiries, manual follow-up processes, and inefficient lead management by streamlining communications and automating repetitive tasks.
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Peer Lessons Learned for Communications Platform as a Service
Published December 2024
These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”