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  1. Home
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  3. Sprout Social
Logo of Sprout Social

Sprout Social

bySprout Social
in Social Marketing Management (Transitioning to Social Media Management and Listening)
4.2

Overview

Product Information on Sprout Social

Updated 13th October 2025

What is Sprout Social?

Sprout Social is a software designed to facilitate social media management for businesses by enabling users to publish content, engage with audiences, and monitor social conversations across multiple platforms. The software provides features such as social media scheduling, analytics, reporting, and team collaboration tools, helping organizations streamline their social media workflows and monitor brand visibility. Businesses use the software to track engagement metrics, analyze audience insights, and manage customer relationships through a unified interface. Sprout Social addresses the need for efficient management of social media activities and helps organizations improve their digital communication strategies while enabling performance measurement and optimization.

Sprout Social Pricing

Sprout Social software offers tiered subscription plans with monthly or annual billing options. Pricing is structured based on the number of users and includes different levels of access to features such as social media management, analytics, and reporting. Additional functionality like premium analytics and advanced listening can be added for an extra fee. The software provides a free trial for new users.

Overall experience with Sprout Social

MARKETING MANAGER
50M - 250M USD, Media
FAVORABLE

“Managing Large-Scale Social Accounts Simplified ”

4.0
Dec 31, 2025
We have been using it for all our ORM needs. We have more than 30 social media accounts with millions of followers which makes it very difficult to keep a track if produxt enquiries, leads, complaints etc from the clutter. Sprout does an excellent job in helping it segregate and create a flow
CEO
<50M USD, Transportation
CRITICAL

“Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service”

1.0
Oct 20, 2024
Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable RO. What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used the software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seems to be superior alternatives, that cost less, and are more customer friendly.

About Company

Company Description

Updated 7th December 2023

Sprout Social is a company that concentrates on delivering social media management and analytics software solutions. The software developed by Sprout Social helps numerous brands obtain in-depth social data which they can employ to stimulate quicker and more intelligent business outcomes. The company's comprehensive suite of solutions includes publishing and engagement features, customer support, advocacy and artificial intelligence-infused business intelligence. This software operates across an extensive range of social media channels and digital platforms.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2010
Head office location
Chicago, United States
Number of employees
1001 - 5000
Website
https://www.sproutsocial.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Sprout Social
Performance of Sprout Social Across Market Features

Sprout Social Likes & Dislikes

Like

The segmentation features Team structure Ease if usage How well it declutters the content

Like

It has an exhaustive list of features and intergration with the major social media platforms.

Like

The ability to add social listening provides a path to more in-depth insights than you can get on the majority of platforms, including Meta's native reporting.

Dislike

It is expensive Charges me in Dollars Difficult to reach real people at their end for any urgent support

Dislike

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

Dislike

We've had some issues with access to certain features, such as API usage. Customer support isn't always helpful, even on basic issues like feature access.

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Peer Discussions

Sprout Social Reviews and Ratings

4.2

(233 Ratings)

Rating Distribution

5 Star
42%
4 Star
49%
3 Star
7%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MARKETING MANAGER
    50M-1B USD
    Media
    Review Source

    Managing Large-Scale Social Accounts Simplified

    4.0
    Dec 31, 2025
    We have been using it for all our ORM needs. We have more than 30 social media accounts with millions of followers which makes it very difficult to keep a track if produxt enquiries, leads, complaints etc from the clutter. Sprout does an excellent job in helping it segregate and create a flow
  • Performance Marketing Associate Manager
    <50M USD
    Retail
    Review Source

    Enhanced Workflow and Reporting with Some Difficulties in Feature Accessibility

    4.0
    Jul 21, 2025
    The sprout team was great to work with throughout the setup process. The product has helped out social team organize their workflow, and enhanced our reporting insights.
  • Director of Marketing
    1B-10B USD
    Healthcare and Biotech
    Review Source

    Social Media Management Simplified With Easy Reporting and Scheduling Tools

    4.0
    Jun 28, 2025
    Working with Spout is easy. We do a lot of social media for my company and my sprout account looks at X & linkedin and provides a handy dandy report that I use with my team to product call to actions to boost my engagement rates. The report is easy to read and very useful.
  • Manager Customer Experience
    50M-1B USD
    IT Services
    Review Source

    Great AI-Powered Influencer Tool

    4.0
    Jun 11, 2025
    Influencer Tool that hits our needs perfectly, gives us the ability to discover and vet potential influencers for collaborations
  • Account Executive
    50M-1B USD
    Software
    Review Source

    Sprout: A Tool for Easy, Seamless Social Network Posting

    4.0
    Apr 22, 2025
    sprout is easy to use and helps any org seamlessly post to social networks.
...
Showing Result 1-5 of 233

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