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  3. Sprout Social
Logo of Sprout Social

Sprout Social

bySprout Social
in Social Marketing Management (Transitioning to Social Media Management and Listening)
4.1

Overview

Product Information on Sprout Social

Updated 13th October 2025

What is Sprout Social?

Sprout Social is a software designed to facilitate social media management for businesses by enabling users to publish content, engage with audiences, and monitor social conversations across multiple platforms. The software provides features such as social media scheduling, analytics, reporting, and team collaboration tools, helping organizations streamline their social media workflows and monitor brand visibility. Businesses use the software to track engagement metrics, analyze audience insights, and manage customer relationships through a unified interface. Sprout Social addresses the need for efficient management of social media activities and helps organizations improve their digital communication strategies while enabling performance measurement and optimization.

Sprout Social Pricing

Sprout Social software offers tiered subscription plans with monthly or annual billing options. Pricing is structured based on the number of users and includes different levels of access to features such as social media management, analytics, and reporting. Additional functionality like premium analytics and advanced listening can be added for an extra fee. The software provides a free trial for new users.

Overall experience with Sprout Social

MARKETING MANAGER
50M - 250M USD, Media
FAVORABLE

“Managing Large-Scale Social Accounts Simplified ”

4.0
Dec 31, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
CEO
<50M USD, Transportation
CRITICAL

“Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service”

1.0
Oct 20, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Sprout Social is a company that concentrates on delivering social media management and analytics software solutions. The software developed by Sprout Social helps numerous brands obtain in-depth social data which they can employ to stimulate quicker and more intelligent business outcomes. The company's comprehensive suite of solutions includes publishing and engagement features, customer support, advocacy and artificial intelligence-infused business intelligence. This software operates across an extensive range of social media channels and digital platforms.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2010
Head office location
Chicago, United States
Number of employees
1001 - 5000
Website
https://www.sproutsocial.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Sprout Social Reviews and Ratings

4.1

(233 Ratings)

Rating Distribution

5 Star
42%
4 Star
49%
3 Star
7%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?
  • MARKETING MANAGER
    50M-1B USD
    Media
    Review Source

    Managing Large-Scale Social Accounts Simplified

    4.0
    Dec 31, 2025
    We have been using it for all our ORM needs. We have more than 30 social media accounts with millions of followers which makes it very difficult to keep a track if produxt enquiries, leads, complaints etc from the clutter. Sprout does an excellent job in helping it segregate and create a flow
  • MARKETING MANAGER
    50M-1B USD
    Media
    Review Source

    Managing Large-Scale Social Accounts Simplified

    4.0
    Dec 31, 2025
    We have been using it for all our ORM needs. We have more than 30 social media accounts with millions of followers which makes it very difficult to keep a track if produxt enquiries, leads, complaints etc from the clutter. Sprout does an excellent job in helping it segregate and create a flow
  • Read All 233 Reviews

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Recommended Gartner Insights

  • Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)
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Reviewer Insights for: Sprout Social
Performance of Sprout Social Across Market Features

Sprout Social Likes & Dislikes

Like

The segmentation features Team structure Ease if usage How well it declutters the content

Like

The segmentation features Team structure Ease if usage How well it declutters the content

Like

The segmentation features Team structure Ease if usage How well it declutters the content

Dislike

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

Dislike

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

Dislike

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.