Overview

Product Information on Sprout Social

Updated 13th October 2025

What is Sprout Social?

Sprout Social is a software designed to facilitate social media management for businesses by enabling users to publish content, engage with audiences, and monitor social conversations across multiple platforms. The software provides features such as social media scheduling, analytics, reporting, and team collaboration tools, helping organizations streamline their social media workflows and monitor brand visibility. Businesses use the software to track engagement metrics, analyze audience insights, and manage customer relationships through a unified interface. Sprout Social addresses the need for efficient management of social media activities and helps organizations improve their digital communication strategies while enabling performance measurement and optimization.

Overall experience with Sprout Social

Director of Marketing
3B - 10B USD, Healthcare and Biotech
FAVORABLE

Social Media Management Simplified With Easy Reporting and Scheduling Tools

4.0
Jun 29, 2025
Working with Spout is easy. We do a lot of social media for my company and my sprout account looks at X & linkedin and provides a handy dandy report that I use with my team to product call to actions to boost my engagement rates. The report is easy to read and very useful.
CEO
<50M USD, Transportation
CRITICAL

Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service

1.0
Oct 20, 2024
Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable RO. What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used the software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seems to be superior alternatives, that cost less, and are more customer friendly.

About Company

Company Description

Sprout Social is a company that concentrates on delivering social media management and analytics software solutions. The software developed by Sprout Social helps numerous brands obtain in-depth social data which they can employ to stimulate quicker and more intelligent business outcomes. The company's comprehensive suite of solutions includes publishing and engagement features, customer support, advocacy and artificial intelligence-infused business intelligence. This software operates across an extensive range of social media channels and digital platforms.

Company Details

Company type
Public
Year Founded
2010
Head office location
Chicago, United States
Number of employees
1001 - 5000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Sprout Social
Performance of Sprout Social Across Market Features

Sprout Social Likes & Dislikes

Top Sprout Social Alternatives

4.4
(343 Ratings)
4.3
(319 Ratings)
4
(131 Ratings)

Peer Discussions

Sprout Social Reviews and Ratings

4.2

(232 Ratings)

Rating Distribution

5 Star
43%
4 Star
49%
3 Star
7%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.4

Last 12 Months
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  • Director of Marketing
    1B-10B USD
    Healthcare and Biotech
    Review Source

    Social Media Management Simplified With Easy Reporting and Scheduling Tools

    4.0
    Jun 28, 2025
    Working with Spout is easy. We do a lot of social media for my company and my sprout account looks at X & linkedin and provides a handy dandy report that I use with my team to product call to actions to boost my engagement rates. The report is easy to read and very useful.
  • Performance Marketing Associate Manager
    <50M USD
    Retail
    Review Source

    Enhanced Workflow and Reporting with Some Difficulties in Feature Accessibility

    4.0
    Jul 21, 2025
    The sprout team was great to work with throughout the setup process. The product has helped out social team organize their workflow, and enhanced our reporting insights.
  • Manager Customer Experience
    50M-1B USD
    IT Services
    Review Source

    Great AI-Powered Influencer Tool

    4.0
    Jun 11, 2025
    Influencer Tool that hits our needs perfectly, gives us the ability to discover and vet potential influencers for collaborations
  • Account Executive
    50M-1B USD
    Software
    Review Source

    Sprout: A Tool for Easy, Seamless Social Network Posting

    4.0
    Apr 22, 2025
    sprout is easy to use and helps any org seamlessly post to social networks.
  • Marketing Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Best Tool For Social Media Management and Marketing

    5.0
    Jan 16, 2025
    Sprout Social makes handling/managing our business social media pages easy. From scheduling posts and ads to engaging in meaningful conversations, the software has pushed our business presence to the next level.
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Showing Result 1-5 of 232

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