Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.
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It centralizes different social channels in a single dashboard and this makes it easier to monitor how the community interacts, track engagement performance and respond to public questions effectively. Its analytical and reporting tools provide me with unmatched insights into my audience sentiments and this helps to improve our community outreach methods while measuring our engagement success. Its advanced workflow management and automation features enable the assigning of community issues to the right team, maintaining quick response time and streamlining of ticket routing.
The ability to customize and automate. It does require a proficiency level most standard users wouldn't have, but they have both free and paid trainings and certifications for those who need to build up their skill levels. There is no other platform that has the level of customization that Sprinklr has, and we've vetted all of their major competitors.
Strengths are the detailed nature of reporting, the ability to manage a large number of brands in one place, and the way you can customise everything.
It is resource intensive and complex when learning more so if the team lacks a technical onboarding trainer. Integration with other support tools may at times need technical troubleshooting
We are a small team with limited resources, and Sprinklr management requires dedicated personnel that we just don't have. Being able to navigate the backend admin of the platform is time consuming and complicated if you do not have support. After they went public they removed the product specialist positions that we heavily relied on and as a result we were unable to continue to use the platform at its full potential. While they have the potential for a lot of integrations, some require a lot of manual work instead of out-of-the-box solutions, which makes onboarding a time consuming process. Additionally, everything seemed to be an additional cost, and not small costs either. Early in our relationship there seemed to be more flexibility, but towards the end of our time with them that flexibility seemed to vanish.
It is not very user friendly, and without support from someone skilled in the product, it can be difficult to work with.