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  3. Sprinklr Social
Logo of Sprinklr Social

Sprinklr Social

bySprinklr
in Social Marketing Management (Transitioning to Social Media Management and Listening)
4.0

Overview

Product Information on Sprinklr Social

Updated 11th November 2025

What is Sprinklr Social?

Sprinklr Social is a software designed to facilitate social media management across multiple platforms for enterprises. The software enables users to create, schedule, and publish content, monitor engagement, and analyze social media performance at scale. It offers features for customer interaction, sentiment analysis, and automated reporting to help organizations understand audience behavior and optimize communication strategies. By centralizing control of social media channels, the software aims to address business challenges such as brand consistency, audience engagement, and data-driven decision making in digital marketing and customer service operations.

Sprinklr Social Pricing

Sprinklr Social software offers a subscription-based pricing model, where fees are typically determined by the number of users, social media accounts managed, and level of functionality required. The software provides multiple plans, with costs varying according to selected modules and usage volume. Custom enterprise pricing options are available for organizations with larger or specialized requirements.

Overall experience with Sprinklr Social

DGM - Social Media
250M - 500M USD, Energy and Utilities
FAVORABLE

“Go to Unified social media management platform with all your social media use cases covered.”

4.0
Sep 17, 2025
Sprinklr is a versatile social media management tool. The unified experience it provides in terms of publishing, advocacy, social listening all together has been super helpful for me to manage our social media presence globally.
SOCIAL MEDIA MANAGER
10B - 30B USD, Hardware
CRITICAL

“Sprinklr Backend Complexity and Lack of Support Hinder Small Teams”

3.0
Dec 9, 2025
We have been a Sprinklr customer for 10 years and have witnessed many changes throughout the years. We received stellar customer service and had a wonderful experience for a significant portion of our time with them. However, once they went public everything seemed to go downhill. I am willing to attribute some of this to our own internal changes we were experiencing. Sprinklr is no longer as reliable as it has been in the past. A fair amount of our issues had to do with just how old and bloated our environment was after so many years. As new features and optimizations were added, many of the previous rules and workflows we had built to serve our needs became obsolete or would negatively interact with newer, updated features. At multiple points, I tried to enlist the assistance of Product Specialists and our account reps, but Sprinklr continued to gut these services and I wasn't able to get assistance in updating our systems to work smoothly. I do think a larger company with more dedicated internal resources would have a much better experience with Sprinklr. I know they are currently trying to improve their customer experience, and I hope they succeed.

About Company

Company Description

Updated 7th December 2023

Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2009
Head office location
New York, United States
Number of employees
1001 - 5000
Website
https://www.sprinklr.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Sprinklr Social
Deciding Factors: Sprinklr Social Vs. Market Average
Performance of Sprinklr Social Across Market Features

Sprinklr Social Likes & Dislikes

Like

1. Diverse listening coverage across both social and web source 2. The advocacy platform has been super easy to implement and use by our social media teams 3. Detailed analytics with custom fields which helped in aligning and setting up our standard metrics on the platform

Like

The ability to customize and automate. It does require a proficiency level most standard users wouldn't have, but they have both free and paid trainings and certifications for those who need to build up their skill levels. There is no other platform that has the level of customization that Sprinklr has, and we've vetted all of their major competitors.

Like

Strengths are the detailed nature of reporting, the ability to manage a large number of brands in one place, and the way you can customise everything.

Dislike

The support from the services and engineering team has been slow at times which has made our daily activities difficult to execute at times. Being a global premium client of Sprinklr, you would expect a certain level of promptness to execution and addressing of issues.

Dislike

We are a small team with limited resources, and Sprinklr management requires dedicated personnel that we just don't have. Being able to navigate the backend admin of the platform is time consuming and complicated if you do not have support. After they went public they removed the product specialist positions that we heavily relied on and as a result we were unable to continue to use the platform at its full potential. While they have the potential for a lot of integrations, some require a lot of manual work instead of out-of-the-box solutions, which makes onboarding a time consuming process. Additionally, everything seemed to be an additional cost, and not small costs either. Early in our relationship there seemed to be more flexibility, but towards the end of our time with them that flexibility seemed to vanish.

Dislike

It is not very user friendly, and without support from someone skilled in the product, it can be difficult to work with.

Top Sprinklr Social Alternatives

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Peer Discussions

Sprinklr Social Reviews and Ratings

4.0

(137 Ratings)

Rating Distribution

5 Star
42%
4 Star
44%
3 Star
12%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.2

Service & Support

4.2

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SOCIAL MEDIA MANAGER
    10B+ USD
    Hardware
    Review Source

    Sprinklr Backend Complexity and Lack of Support Hinder Small Teams

    3.0
    Dec 9, 2025
    We have been a Sprinklr customer for 10 years and have witnessed many changes throughout the years. We received stellar customer service and had a wonderful experience for a significant portion of our time with them. However, once they went public everything seemed to go downhill. I am willing to attribute some of this to our own internal changes we were experiencing. Sprinklr is no longer as reliable as it has been in the past. A fair amount of our issues had to do with just how old and bloated our environment was after so many years. As new features and optimizations were added, many of the previous rules and workflows we had built to serve our needs became obsolete or would negatively interact with newer, updated features. At multiple points, I tried to enlist the assistance of Product Specialists and our account reps, but Sprinklr continued to gut these services and I wasn't able to get assistance in updating our systems to work smoothly. I do think a larger company with more dedicated internal resources would have a much better experience with Sprinklr. I know they are currently trying to improve their customer experience, and I hope they succeed.
  • Marketing Associate
    1B-10B USD
    Banking
    Review Source

    Customer Service Limitations Overshadow Useful Calendar and Asset Management Features

    3.0
    Oct 28, 2025
    There are aspects of Sprinklr I do enjoy, but the customer service is really rough. I am not a Sprinklr engineer, but it is often expected that I am. The team I work with tries their best to help me when they can, but you are truly limited by what in-depth knowledge you personally have figured out with the platform.
  • DGM - Social Media
    50M-1B USD
    Energy and Utilities
    Review Source

    Go to Unified social media management platform with all your social media use cases covered.

    4.0
    Sep 17, 2025
    Sprinklr is a versatile social media management tool. The unified experience it provides in terms of publishing, advocacy, social listening all together has been super helpful for me to manage our social media presence globally.
  • Marketing Associate
    Gov't/PS/Ed
    Government
    Review Source

    Improved Customer Support Restores Satisfaction With Sprinklr After Renewal

    4.0
    Dec 9, 2025
    Since renewing our contract, I've been really happy with Sprinklr. At the end of our previous contract, I was losing faith in the product due to customer service being lacking, but since the renewal and I shared my problems, they have done a lot to bring everything back up to standard service wise and I'm very happy at this point.
  • COMMUNICATIONS MANAGER
    50M-1B USD
    Hardware
    Review Source

    Platform Offers Simple Access But Lacks Comprehensive Regional Data Tools

    4.0
    Dec 9, 2025
    In general, it is a good, and friendly user experience using the platform.
...
Showing Result 1-5 of 142

Recommended Gartner Research

  • Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)

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