• HOME
  • CATEGORIES

    • CATEGORIES

    • Application Development

      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • View All
    • Artificial Intelligence

      • AI Code Assistants (Transitioning to AI Coding Agents)
      • Generative AI Knowledge Management Apps/General Productivity
      • AI Application Development Platforms
      • Conversational AI Platforms
      • Artificial Intelligence Applications in IT Service Management (Transitioning to AI Applications in IT Service Management)
      • View All
    • Cloud Computing

      • Backup and Data Protection Platforms
      • Cloud Database Management Systems
      • Strategic Cloud Platform Services
      • Server Virtualization (Transitioning to Server Virtualization Platforms)
      • Hybrid Cloud Storage
      • View All
    • Customer Relationship Management

      • Contact Center as a Service
      • CRM Customer Engagement Center
      • Digital Experience Platforms
      • Web Content Management
      • Field Service Management
      • View All
    • Data and Analytics

      • Analytics and Business Intelligence Platforms
      • Data Science and Machine Learning Platforms (Transitioning to AI Platforms For Data Science and Machine Learning)
      • Data Integration Tools
      • Process Mining Platforms (Transitioning to Process Intelligence Platforms)
      • Metadata Management Solutions
      • View All
    • Education

      • Manager and Leadership Training
      • Corporate Learning Technologies
      • eLearning Authoring Tools
      • Higher Education Student Information System Software as a Service (Transitioning to Higher Education SaaS Student Information Systems)
      • Digital Learning Content Providers
      • View All
    • Enterprise Networking and Communications

      • Unified Communications as a Service
      • Global WAN Services
      • Edge Distribution Platforms
      • Intranet Packaged Solutions
      • SD-WAN
      • View All
    • Finance

      • Expense Management Software
      • Financial Close and Consolidation Solutions
      • Financial Planning Software
      • Cloud Financial Management Tools
      • Accounts Payable Applications
      • View All
    • Healthcare and Life Sciences

      • Medical Device Security Solutions (Transitioning to Medical Device Risk Management Platforms)
      • Health Navigation Solutions
      • Claim Editor Software
      • CRM in Life Sciences
      • Digital Health Platforms (Transitioning to Healthcare Provider Industry Cloud Platforms)
      • View All
    • Human Resources

      • Employee Recognition and Reward Systems
      • Workforce Management Applications (Transitioning to Workforce Management (WFM) Technology)
      • Digital Employee Experience Management Tools
      • Talent Acquisition (Recruiting) Suites
      • Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises
      • View All
    • IT Infrastructure and IoT

      • Enterprise Wired and Wireless LAN Infrastructure (Transitioning to Enterprise Wired and Wireless LAN)
      • IT Service Management Platforms
      • Endpoint Management Tools
      • Container Management
      • Infrastructure Monitoring Tools
      • View All
    • IT Security

      • Endpoint Protection Platforms
      • Email Security
      • Managed Detection and Response
      • Security Information and Event Management
      • Security Awareness Computer-Based Training
      • View All
    • Legal

      • Contract Life Cycle Management
      • Electronic Signature
      • Governance, Risk and Compliance Tools, Assurance Leaders
      • Compliance Monitoring Solutions
      • Corporate Governance Services
      • View All
    • Manufacturing

      • Enterprise Asset Management Software
      • Manufacturing Execution Systems
      • Global Industrial IoT Platforms
      • PLM Software in Discrete Manufacturing Industries
      • Computer-Aided Design (CAD) Software
      • View All
    • Marketing

      • Video Editing Software
      • Email Marketing
      • Multichannel Marketing Hubs
      • Voice of the Customer Platforms
      • Customer Data Platforms
      • View All
    • Productivity and Collaboration

      • Document Management
      • Collaborative Work Management
      • Visual Collaboration Applications
      • Knowledge Management (KM) Software
      • Adaptive Project Management and Reporting
      • View All
    • Public Sector and Government

      • Government ERP Solutions
      • Government Budgeting and Planning Solution
      • Cloud-Based ERP for U.S. Local Government
      • Citizen Service Delivery
      • Government Contracting Software
      • View All
    • Retail

      • Digital Commerce
      • Digital Commerce Payment Vendors (Transitioning to Digital Commerce Payment Platforms)
      • Retail Workforce Management Applications (Transitioning to Retail Workforce Management Technology)
      • Retail Assortment Management Applications: Long Life Cycle Products
      • Digital Shelf Analytics
      • View All
    • Sales

      • Revenue Enablement Platforms
      • Configure, Price and Quote Applications
      • Revenue Intelligence (Transitioning to Revenue Action Orchestration)
      • Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
      • Sales Performance Management
      • View All
    • Supply Chain Management

      • Supply Chain Planning Solutions
      • Transportation Management Systems
      • Warehouse Management Systems
      • Real-Time Transportation Visibility Platforms
      • Supply Chain Strategy, Planning and Operations Consulting
      • View All
    • Utilities

      • Geospatial Information Systems for Energy and Utilities
      • Mobile Workforce Management Software for Utilities (Transitioning to Mobile Workforce Management Solutions for Power and Utilities)
      • Energy Management and Optimization Systems
      • Energy Trading and Risk Management
      • Advanced Distribution Management Systems
      • View All
    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

      • Application Development
      • Artificial Intelligence
      • Cloud Computing
      • Customer Relationship Management
      • Data and Analytics
      • Education
      • Enterprise Networking and Communications
      • Finance
      • Healthcare and Life Sciences
      • Human Resources
      • IT Infrastructure and IoT
      • IT Security
      • Legal
      • Manufacturing
      • Marketing
      • Productivity and Collaboration
      • Public Sector and Government
      • Retail
      • Sales
      • Supply Chain Management
      • Utilities
      Browse All Categories

      Application Development

      69 markets
      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • API Management
      • Enterprise Low-Code Application Platforms
      • Robotic Process Automation
      • Business Orchestration and Automation Technologies
      • Business Process Automation Tools
      • DevOps Platforms (Transitioning to DevSecOps Platforms)
      • Enterprise Architecture Tools
      • Custom Software Development Services
      • Code Review Tools
      • Domain Registrars
      • Digital Adoption Platforms
      • Game Engine Software
      • Public Cloud IT Transformation Services (Transitioning to Public Cloud Optimization and Transformation Services)
      • Website Builders
      • Developer Productivity Insight Platforms
      • API Generation Software
      • AI Agents for Application Developers
      • Feature Management
      • Application Platforms (Transitioning to Cloud-Native Application Protection Platforms)
      • Application Crowdtesting Services
      • Prototyping Software
      • Mobile App Analytics
      • Virtual Reality Development Software
      • Green Software Engineering
      • Application Integration Platforms
      • Application Testing Services, Worldwide (Transitioning to Quality Engineering Services)
      • Test Data Management
      • Event Brokers
      • AI-Augmented Code Modernization Tools
      • Microsoft 365 Implementation and Support Services
      • Application Development Life Cycle Management (Transitioning to DevOps Platforms)
      • Digital Twin of an Organization Platforms
      • Independent Third-Party Software Support of Megavendors
      • BPM-Platform-Based Case Management Frameworks
      • Microsoft Product Support Services
      • Product Roadmapping Tools for Software Engineering
      • AI Agent Development Platforms for Software Engineering
      • Application Composition Platform
      • Multiexperience Development Platforms
      • Application Portfolio Management Tools
      • Internal Developer Portals
      • Load Testing Tools
      • Mobile Development Frameworks
      • Cloud Development Environments
      • B2B Gateway Software
      • SAP S/4HANA Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Blockchain Consulting and Proof-of-Concept Development Services
      • Citizen Application Development Platforms
      • Mobile Application Testing Services
      • API and MCP Testing Tools
      • Value Stream Management Platforms
      • Oracle Cloud Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • SAP Application Services, Worldwide
      • SAP SuccessFactors Service Providers (Transitioning to Cloud ERP Services)
      • Service Mesh
      • Business-Outcome-Driven Enterprise Architecture Consulting (Retired)
      • Oracle Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Rapid Mobile App Development Tools
      • SAP Selective Test Data Management Tools
      • Augmented Reality Development Software
      • Blockchain as a Service
      • Mobile Application Management (Transitioning to Endpoint Management Tools)
      • Mobile Back-End Services
      • R&D Outsourcing Providers
      View More
  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Synthesia
Logo of Synthesia

Synthesia

bySynthesia
in
4.3
2025
Market Presence: Video Editing Software, Digital Humans

Overview

Product Information on Synthesia

Updated 13th October 2025

What is Synthesia?

Synthesia is a software that enables users to generate artificial intelligence-powered video content by converting text into video presentations featuring avatars. The software provides features such as customizable avatars, multilingual support, and an interface for editing scripts and visuals. Synthesia streamlines the video creation process, allowing businesses to produce training materials, product demonstrations, and internal communications without the need for traditional video recording equipment or on-screen presenters. The software addresses the challenge of creating engaging video content efficiently and at scale, supporting use cases across learning, communication, and product marketing while reducing production time and costs.

Synthesia Pricing

Synthesia software uses a subscription-based pricing model with multiple plan options that vary by features, access levels, and number of video credits. Payment is typically required on a monthly or annual basis, and pricing differs according to usage volume and advanced functionality available within each plan. Additional charges may apply for higher levels of access or extended features.

Overall experience with Synthesia

Managing Director
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Synthesia changed our world”

5.0
Oct 13, 2025
Synthesia's intuitive interface and powerful learner-focused tools transformed my video creation from a drawn out chore to an effortless process. I was up and running in no time, creating polished, engaging training videos that my customers genuinely value. It has been a true game changer for my online training business.
Manager, Human Resources
3B - 10B USD, Energy and Utilities
CRITICAL

“Synthesia Delivers Interactive eLearning but Faces Challenges in Realism and Usability”

3.0
Jan 27, 2026
Synthesia has amazing potential for creating engaging and interactive eLearning, but it is still lacking in its templates, AI generation of intitial content and realism.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Video Editing Software

About Company

Company Description

Updated 1st November 2023

Synthesia is an AI video generation platform. Thousands of companies use it to create training, internal communications and marketing videos in 120 languages, saving up to 80% of their time and budget. Trusted by 47% of the Fortune100.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
http://synthesia.io

Do You Manage Peer Insights at Synthesia?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Synthesia

Synthesia Likes & Dislikes

Like

Synthesia's avatars deliver astonishingly life-like realism - with seamless lip sync, natural gestures, and authentic voices that learners have feedback as very engaging. The platform's intuitive interface, rich learning resources, and ready-to-use templates make video production effortless, even for first-time users. There is an active community sharing tips and inspiration which has helped me with fresh ideas and to get the max out of the tool.

Like

I love the engaging and interactive content that Synthesia creates. When you can get your vision to come to life using its technology, it is truly a game changer.

Like

I appreciate the high-quality AI avatars, the ease of updating scripts and re-exporting videos, and the simple interface that allows non-technical team members to create professional content quickly.

Dislike

There are very few cons in using Synthesia. Moving graphics on slides can be tricky sometimes. They need to evolve more templates with people talking to each other, so that you can have dialog, but this it seems is coming. There is a big pricing jump to the top of the range enterprise package but you also get a lot more for your money

Dislike

The templates and AI features do not generate a good starting place for the content. Text is too small, transitions and videos are awkward and the virtual avatar can feel too robotic and cold sometimes.

Dislike

Some avatar movements can feel slightly rigid, longer videos take a bit to render and customization options like gestures could be more flexible.

Top Synthesia Alternatives

Logo of Adobe Captivate
1. Adobe Captivate
4.3
(42 Ratings)
Logo of Articulate 360
2. Articulate 360
4.7
(27 Ratings)
Logo of dominKnow | ONE
3. dominKnow | ONE
4.8
(13 Ratings)
View All Alternatives

Peer Discussions

Synthesia Reviews and Ratings

Showing data for 16 ratings and reviews for eLearning Authoring Tools market. View all 378 ratings and reviews across markets for a complete picture.

4.3

(16 Ratings)

Rating Distribution

5 Star
44%
4 Star
44%
3 Star
13%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Managing Director
    Gov't/PS/Ed
    Education
    Review Source

    Synthesia changed our world

    5.0
    Oct 13, 2025
    Synthesia's intuitive interface and powerful learner-focused tools transformed my video creation from a drawn out chore to an effortless process. I was up and running in no time, creating polished, engaging training videos that my customers genuinely value. It has been a true game changer for my online training business.
  • HUMAN RESOURCES ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Intuitive way to create high quality training videos without traditional production work.

    4.0
    Mar 13, 2026
    Synthesia has made video creation dramatically faster and more scalable for our team, allowing use to produce training content without needing filming, editing, or on-camera talent.
  • Hrbp
    50M-1B USD
    Retail
    Review Source

    It's a great start - and no doubt the tech will continue to improve

    4.0
    Mar 2, 2026
    Enabled us to provide fast video production - with our own content - for a reasonable price.
  • Manager, Human Resources
    50M-1B USD
    Consumer Goods
    Review Source

    E-Learning Video Platform Simplifies Creation Process Without Technical Expertise Required

    4.0
    Mar 7, 2026
    It makes creating professional e-learning and training videos extremely easy without needing cameras, actors, or editing skills. This saves significant time and cost while still producing clear, engaging, and multilingual training content.
  • DESIGN MANAGER
    <50M USD
    Software
    Review Source

    AI video production finally made simple

    4.0
    Mar 16, 2026
    Well, my experience with synthesia is been good. I appreciate the features of the platform and the way they are trying to support our marketing content. The results are good, though there are some rough edges that can be hard to ignore once you notice them.
Showing Result 1-5 of 16

Recommended Gartner Insights

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.