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Synthesia

bySynthesia
in
4.6
2025
Market Presence: Video Editing Software, Digital Humans

Overview

Product Information on Synthesia

Updated 13th October 2025

What is Synthesia?

Synthesia is a software that enables users to generate artificial intelligence-powered video content by converting text into video presentations featuring avatars. The software provides features such as customizable avatars, multilingual support, and an interface for editing scripts and visuals. Synthesia streamlines the video creation process, allowing businesses to produce training materials, product demonstrations, and internal communications without the need for traditional video recording equipment or on-screen presenters. The software addresses the challenge of creating engaging video content efficiently and at scale, supporting use cases across learning, communication, and product marketing while reducing production time and costs.

Synthesia Pricing

Synthesia software uses a subscription-based pricing model with multiple plan options that vary by features, access levels, and number of video credits. Payment is typically required on a monthly or annual basis, and pricing differs according to usage volume and advanced functionality available within each plan. Additional charges may apply for higher levels of access or extended features.

Overall experience with Synthesia

Marketing Associate
<50M USD, Software
FAVORABLE

“An integral tool to producing consistant, quality training content”

5.0
Sep 1, 2025
Synthesia has completely transformed the way that we produce training videos. Previously recording narration was time-consuming and required multiple steps to ensure the right tone, clarity, pace and quality of audio. With Synthesia, our team can now produce consistent, quality videos, and at a much faster pace. It also allows us to tailor our content with its range of natural sounding voices and nationalities.
Quality Assurance Specialist
<50M USD, Services (non-Government)
CRITICAL

“Synthesia Drafts Overlook Context and Miss Core Concepts in Training Materials”

3.0
Aug 18, 2025
I am attempting to use Synthesia to update a training class I teach for our organization's Orientation class. The product doesn't consider context when generating a draft of my class content. I have uploaded my powerpoint and the summary generated didn't reflect my company or the organization of the content. I then broke up the power point into each slide and tried to enter them one at a time to see what content would be generated per slide and none were useful.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Video Editing Software

About Company

Company Description

Updated 1st November 2023

Synthesia is an AI video generation platform. Thousands of companies use it to create training, internal communications and marketing videos in 120 languages, saving up to 80% of their time and budget. Trusted by 47% of the Fortune100.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
http://synthesia.io

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Synthesia
Reviewer Insights for: Synthesia
Deciding Factors: Synthesia Vs. Market Average
Performance of Synthesia Across Market Features

Synthesia Likes & Dislikes

Like

We found Synthesia's avatars and voices to be the most natural and engaging. This allows us to create far more training videos in significantly less time and with less resources compared to the old process. Each video maintains a professional and reliable tone, increasing the quality of the learning resources. Its ability to allow us to select from a wide range of voices, accents and avatar looks, means we can tailor our content to our audience.

Like

It is easy to use and figure out how to generate different types of presentations. There are a number of options for templates,

Like

My favorite feature is being able to adjust a script for a voiceover or in-video avatar on the fly which saves tremendous time from reshooting or editing portions of the videos. I also appreciate how realistic the video avatars are getting with more natural movement and better lip syncing to the audio.

Dislike

If I had to pick one area for improvement, it would be the built-in editing tools. To be clear, Synthesia isn't claiming to be a full end-to-end video solution, so this isn't a shortcoming as such, but the editing functionality is naturally more limited than what you'd find in dedicated multi-track video production software. Meaning that we still need to export the videos to another platform to finalise them. That being said, we expected this from the start, and prefer to have that extra control in post production, so it hasn't been a dislike for us.

Dislike

All images and videos reflect only corporate settings (our company is a non-profit providing long term supports for individuals with I/DD). The generated videos from my power point don't reflect the core concepts intended to be taught for each slide

Dislike

The rendering time can occasionally take some time, particularly on a longer video. Waiting to see how the avatar will perform once the video is rendered doesn't help to refine your work as you go.

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Peer Discussions

Synthesia Reviews and Ratings

Showing data for 315 ratings and reviews for Video Editing Software market. View all 372 ratings and reviews across markets for a complete picture.

4.6

(315 Ratings)

Rating Distribution

5 Star
62%
4 Star
35%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
Star Rating
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Reviewer's Job Function
  • Marketing Associate
    <50M USD
    Software
    Review Source

    An integral tool to producing consistant, quality training content

    5.0
    Sep 1, 2025
    Synthesia has completely transformed the way that we produce training videos. Previously recording narration was time-consuming and required multiple steps to ensure the right tone, clarity, pace and quality of audio. With Synthesia, our team can now produce consistent, quality videos, and at a much faster pace. It also allows us to tailor our content with its range of natural sounding voices and nationalities.
  • EXPERIENCE DESIGN LEAD, GLOBAL KNOWLEDGE
    1B-10B USD
    Software
    Review Source

    Script Editing Feature Streamlines Creation of Explainer Videos With Synthesia

    4.0
    Sep 5, 2025
    Synthesia continues to be a huge time saver for producing short explainer videos for a variety of tools/accelerators that we launch internally. The professional videos I create help raise awareness, drive adoption, and provide quick context on how to use various tools.
  • Learning and Development Manager
    Gov't/PS/Ed
    Education
    Review Source

    Synthesia: a bright pond of options that is surprisingly deep

    4.0
    Oct 2, 2025
    I think the quality of the avatars and voice options are very nice. I still feel like there are improvements to be made regarding the AI voices, as they still sound a bit robotic, especially in languages other than English.
  • PRODUCT LEAD
    <50M USD
    Software
    Review Source

    A fast and reliable way to create professional videos at scale.

    5.0
    Aug 29, 2025
    Using Synthesia was a really smooth experience. I was able to create professional and engaging videos for our Young Founders Program without needing a production crew or heavy editing. The avatars and voices came across naturally, and the ability to mix in graphics and visuals kept the content dynamic. What stood out the most was how much time it saved while still delivering a polished result. It made the whole video creation process simple, fast and reliable.
  • Marketing Representative / Territory Manager
    1B-10B USD
    Insurance (except health)
    Review Source

    Frequent Slowdowns and Variable Pronunciation Impact Workflow Despite Easy Editing

    4.0
    Sep 9, 2025
    My overall experience has been great and my team has been very impressed.
...
Showing Result 1-5 of 315

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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