Tray Universal Automation Cloud

byTray.ai
in
4.6

Overview

Product Information on Tray Universal Automation Cloud

Updated 13th October 2025

What is Tray Universal Automation Cloud?

Tray Universal Automation Cloud is a software designed to automate business processes and workflows across cloud and on-premises applications. The software offers integration capabilities for various enterprise software tools, enabling users to create and manage workflows without extensive coding requirements. Features include connectivity with multiple data sources, orchestration of tasks, and monitoring for process optimization. The software addresses the challenge of managing and scaling workflows in environments with diverse applications, helping organizations streamline operations, reduce manual effort, and improve data consistency by connecting systems and automating routine tasks.

Overall experience with Tray Universal Automation Cloud

Marketing Automation Specialist
250M - 500M USD, Banking
FAVORABLE

Intuitive Design Needed for Users With Less Technical Skills in Workflow Tools

5.0
Jul 9, 2025
Overall, the experience has been good, however it should be more intuitive, considereing that more and more users area low code or no code, or people coming in with less technical skills. i come from ux background and when using tray, my learning curve is hard-moderate. i found it challenging to understand the concept of action outputs (like the user output buttom) however the screens for viewing inputs and outputs are excellent they allow you to see the full code which is very useful for debugging flows
Strategy and Operations
1B - 3B USD, Software
CRITICAL

Highly Customizable Platform Offers Flexibility Across Multiple Technical Skill Levels

3.0
Jul 13, 2025
Extremely detailed and in-depth product allows for tremendous flexibility and power. great sales and support team

About Company

Company Description

Tray.ai is the creator of Merlin Agent Builder, a unique way to build and deploy high-value AI agents without constraints. Whether you start from scratch or use our pre-built accelerators, enterprises can configure, deploy, and manage horizontal AI agents in one place, without coding or complexity. Built on the Tray composable AI integration platform, it includes the connectivity, data integration, guardrails, governance controls, and scalability needed to deploy agents across the enterprise.

Company Details

Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
201 - 500

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Tray Universal Automation Cloud
Reviewer Insights for: Tray Universal Automation Cloud
Performance of Tray Universal Automation Cloud Across Market Features

Tray Universal Automation Cloud Likes & Dislikes

Top Tray Universal Automation Cloud Alternatives

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Peer Discussions

Tray Universal Automation Cloud Reviews and Ratings

4.6

(157 Ratings)

Rating Distribution

5 Star
68%
4 Star
28%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.6

Last 12 Months
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  • Marketing Automation Specialist
    50M-1B USD
    Banking
    Review Source

    Intuitive Design Needed for Users With Less Technical Skills in Workflow Tools

    5.0
    Jul 9, 2025
    Overall, the experience has been good, however it should be more intuitive, considereing that more and more users area low code or no code, or people coming in with less technical skills. i come from ux background and when using tray, my learning curve is hard-moderate. i found it challenging to understand the concept of action outputs (like the user output buttom) however the screens for viewing inputs and outputs are excellent they allow you to see the full code which is very useful for debugging flows
  • Engineer
    <50M USD
    Software
    Review Source

    Driving Operational Efficiency with Low code Automation

    5.0
    Nov 11, 2025
    I've had a great overall experience using Tray for building automations and Integrations. The platform is intuitive making it easy to connect systems and automate repetitive business processes. As an embedded user, I find value in it for building client-facing solutions. Its low code approach significantly reduces development time, and with the variety of connectors and ability to add custom logic via scripts, adds to its versatility. The main areas that could improve are debugging and monitoring, which can be challenging for large scale workflows. That said. Tray remains a dependable and well supported platform that delivers strong value for enterprise automations.
  • Engineer
    50M-1B USD
    Banking
    Review Source

    The best low-to-no-code IPaaS out there with seemingly every and any use case covered for!

    5.0
    Oct 24, 2025
    Tray has simply put, saved me alone hundreds of hours by having the ability to connect various systems of ours in our GTM Tech Stack, including our homegrown system/product without the need for coding or even working with our ever-so-busy dev teams. Also the few times I've reached out for support, the responses have been top-notch, and deeply personalized.
  • Associate Director of Ad Operations
    50M-1B USD
    Media
    Review Source

    Tray Offers Broad Automation Capabilities Accessible to Non-Coders and Experts Alike

    5.0
    Aug 20, 2025
    Tray is the best and easiest automation tool that I've ever used. The breadth of the product is pretty fantastic. People who have never coded before and don't even recognize HTML code can use it. And it lets you get as advanced and technical as possible. So there's something for everyone in Tray.
  • PRODUCT MANAGER
    50M-1B USD
    Software
    Review Source

    Really solid tool for integrations, but support could be better.

    5.0
    Oct 27, 2025
    Tray has made it way easier for us to automate stuff between multiple tools without looping in engineering every single time. It's honestly become a pretty core part of how we run integrations now.
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