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  3. Walmart Connect
Logo of Walmart Connect

Walmart Connect

byWalmart
in
5.0

Overview

Product Information on Walmart Connect

Updated 13th October 2025

What is Walmart Connect?

Walmart Connect is a software that provides advertising solutions designed to help brands reach Walmart customers through various digital channels. The software enables businesses to create, manage, and optimize advertising campaigns across Walmart's online properties, including onsite banners and sponsored products. Walmart Connect facilitates access to audience targeting capabilities, analytics, and reporting tools to measure campaign performance. The software addresses business needs such as enhancing brand visibility, driving online and in-store sales, and improving customer engagement by leveraging Walmart's first-party data. Walmart Connect integrates with retail media networks to support omnichannel marketing strategies and improve decision-making through actionable insights.

Walmart Connect Pricing

Walmart Connect is a service that offers a pricing model based on advertising solutions, where advertisers are charged using cost-per-click, cost-per-impression, or cost-per-action structures depending on the selected campaign types and placements across Walmart’s online properties and partner channels.

Overall experience with Walmart Connect

MARKETING AND ECOMMERCE
1B - 3B USD, Consumer Goods
FAVORABLE

“Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users”

5.0
Jun 24, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 7th December 2023

Walmart Connect is a media business integrated into the operations of Walmart, a widespread omnichannel retailer based in the United States. Its primary role is to facilitate brands in establishing significant, frequent connections with their target consumers during their shopping journey. Using its profound understanding of customer behaviors and preferences, Walmart Connect devises strategic pathways that align with where, how, and when consumers prefer to shop. This alignment helps enhance the quality of interactions between brands and their audiences to stimulate mutual growth. It exemplifies a closed-loop system where the company leverages its insights into customer trends to inform brand strategies.

Company Details

Updated 26th February 2025
Company type
Public
Head office location
Hoboken, United States
Number of employees
501 - 1000
Website
https://walmartconnect.com/

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Peer Discussions

Walmart Connect Reviews and Ratings

5.0

(5 Ratings)

Rating Distribution

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • MARKETING AND ECOMMERCE
    1B-10B USD
    Consumer Goods
    Review Source

    Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users

    5.0
    Jun 24, 2025
    Overall Walmart connect has been a great benefit to our business. We love the automated tools that are used for our paid search bidding strategies and appreciate the extended omnichannel reach that is provides us.
  • MARKETING AND ECOMMERCE
    1B-10B USD
    Consumer Goods
    Review Source

    Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users

    5.0
    Jun 24, 2025
    Overall Walmart connect has been a great benefit to our business. We love the automated tools that are used for our paid search bidding strategies and appreciate the extended omnichannel reach that is provides us.
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Performance of Walmart Connect Across Market Features

Walmart Connect Likes & Dislikes

Like

Omnichannel reach, automation tools for bidding purposes, and campaign control

Like

Omnichannel reach, automation tools for bidding purposes, and campaign control

Like

Omnichannel reach, automation tools for bidding purposes, and campaign control

Reviewer Insights for: Walmart Connect