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Overview

Product Information on Moloco Retail Media Platform

Updated 13th October 2025

What is Moloco Retail Media Platform?

Moloco Retail Media Platform is a software designed to enable retailers to monetize their online properties through programmatic advertising solutions. The software provides tools for creating, managing, and optimizing retail media campaigns, allowing retailers to offer advertising inventory to brands and suppliers within their digital ecosystems. It supports targeted ad placements based on shopper behavior and real-time data, helping to increase engagement and relevance for shoppers. The software addresses the business need for retailers to diversify revenue streams and improve the efficiency of onsite advertising by providing access to automation, reporting, and analytics capabilities that streamline campaign management and performance measurement.

Moloco Retail Media Platform Pricing

Moloco Retail Media Platform software offers a pricing model that is based on performance, typically utilizing a cost-per-click or cost-per-mille structure where charges are incurred based on user interactions or impressions delivered through advertising campaigns managed within the software.

Overall experience with Moloco Retail Media Platform

MANAGER
<50M USD, IT Services
FAVORABLE

“Account Management Tool With More TrustWorthy”

5.0
Oct 11, 2022
It was totally robust and super guidance for all my account managers. It's helpful and data-driven.
There are no reviews in this category.
CRITICAL

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

  • Market Guide for Retail Media Networks

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Logo of Moloco Retail Media Platform

Moloco Retail Media Platform

byMoloco
in Retail Media Networks
5.0

About Company

Company Description

Updated 7th December 2023

Moloco, a machine learning-focused enterprise, provides performance solutions designed to optimize digital strategy returns. This approach is intended to expedite overall business growth. The firm's offerings include a performance marketing platform for mobile advertising, driven by a machine learning engine. Key services include the Moloco Cloud DSP; a tool tailored to boost ad expenditure returns catering to the unique first-party data of app and game publishers. There’s also a Moloco Retail Media Platform, designed to support online retailers and marketplaces with contextual recommendations and integrated advertising for improved merchant performance and sales growth. Founded in 2013 by former machine learning engineers, Moloco originates from Redwood City, California and operates numerous global offices in the US, UK, Korea, China, Japan, and Singapore.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Redwood City, United States
Number of employees
501 - 1000
Website
http://www.moloco.com/

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Reviewer Insights for: Moloco Retail Media Platform
Performance of Moloco Retail Media Platform Across Market Features

Moloco Retail Media Platform Likes & Dislikes

Like

1. This Moloco has a great a tipping point. 2. The marketing results and graph increased very rapidly. 3. Easy advertising on all mobile pages in one shot.

Dislike

1. Initial settings are a little complicated 2. Dashboard could be more graphical 3. That's it and the remaining was really good and they improved alot.

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Rating Distribution

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

5.0

Integration & Deployment

5.0

Service & Support

4.0

Product Capabilities

4.0

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  • MANAGER
    <50M USD
    IT Services
    Review Source

    Account Management Tool With More TrustWorthy

    5.0
    Oct 11, 2022
    It was totally robust and super guidance for all my account managers. It's helpful and data-driven.
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