Name: Walmart Connect
Rating: 5 (5 reviews)

Overview

Product Information on Walmart Connect

Updated 13th October 2025

What is Walmart Connect?

Walmart Connect is a software that provides advertising solutions designed to help brands reach Walmart customers through various digital channels. The software enables businesses to create, manage, and optimize advertising campaigns across Walmart's online properties, including onsite banners and sponsored products. Walmart Connect facilitates access to audience targeting capabilities, analytics, and reporting tools to measure campaign performance. The software addresses business needs such as enhancing brand visibility, driving online and in-store sales, and improving customer engagement by leveraging Walmart's first-party data. Walmart Connect integrates with retail media networks to support omnichannel marketing strategies and improve decision-making through actionable insights.

Overall experience with Walmart Connect

MARKETING AND ECOMMERCE

1B - 3B USD, Consumer Goods

FAVORABLE

“Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users”

5.0

Jun 24, 2025

Overall Walmart connect has been a great benefit to our business. We love the automated tools that are used for our paid search bidding strategies and appreciate the extended omnichannel reach that is provides us.

There are no reviews in this category.

CRITICAL

About Company

Company Description

Walmart Connect is a media business integrated into the operations of Walmart, a widespread omnichannel retailer based in the United States. Its primary role is to facilitate brands in establishing significant, frequent connections with their target consumers during their shopping journey. Using its profound understanding of customer behaviors and preferences, Walmart Connect devises strategic pathways that align with where, how, and when consumers prefer to shop. This alignment helps enhance the quality of interactions between brands and their audiences to stimulate mutual growth. It exemplifies a closed-loop system where the company leverages its insights into customer trends to inform brand strategies.

Company Details

Company type

Public

Head office location

Hoboken, United States

Number of employees

501 - 1000

Website

https://walmartconnect.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Walmart Connect

Performance of Walmart Connect Across Market Features

Walmart Connect Likes & Dislikes

Omnichannel reach, automation tools for bidding purposes, and campaign control

Scalability - can reach the most amount of consumers in the US Innovation - They are constantly coming out with new ideas in order to reach new customers and ways of working Communication - since we are a partner with Walmart, our communication with them is the best. Any time there are new trends or new opportunities to invest, they reach out to us right away.

High end analytics provided by the offering Understanding customer preferences and purchase pattern Innovative in store screens helps to promote the brand well

learning curve with the platform, no negative keyword control, not as mature as other vendor platforms

Cost- It is extremely expensive to partner with them Opportunity Cost- larger CPGs usually can lock down better pricing and more spots throughout the year due to their budget being much bigger Flexibility - not super flexible when it comes to changing campaigns since there are so many vendors trying to get it and get those retail media spots.

High cost associated with the offering. Better analytics in terms of benefit analysis Limited geographical reach

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Peer Discussions

Walmart Connect Reviews and Ratings

Recommended Gartner Insights

Market Guide for Retail Media Networks

1B-10B USD

Consumer Goods

Review Source

Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users

SENIOR SALES MANAGER

50M-1B USD

Walmart Connect drives growth through retail media network

Sep 27, 2023

Overall the experience with Walmart Connect has been the best out of any retailer. Since we are a large CPG that sells our products at retailers nationwide, we have the chance to work with multiple retail media networks. WMC by far is the best and most advanced.

Senior Manager

10B+ USD

Finance (non-banking)

Walmart Connect-Brand Promotion

Apr 3, 2023

Walmart connect provided our organization with high end analytics to understand customer search and purchase pattern and make strategic decisions.

DIGITAL MARKETING ASSOCIATE

Gov't/PS/Ed

Education

Good for finding your preferred product

Great. Initially Didn't like the UI but it became easy as I started using

IT Services Associate

IT Services

Outstanding service support by Walmart

Professional team in support domain is outstanding for fixing the client issues timely

Overview

Product Information on Walmart Connect

What is Walmart Connect?

Walmart Connect Pricing

Overall experience with Walmart Connect

“Walmart Connect Offers Campaign Automation but Requires Adjustment for New Users”