Overall Citrus has been great to work with. I worked with them at my previous employer and developed great relationships with their team and platform. Moving over to my current org, I wanted to keep those relationships since they help us identify consumer trends and how paid search / retail media affects them. It's easy to use and able to scale depending on our own internal budget.

CitrusAd has a solid dashboard and pretty intuitive interface but they lack in reporting transparency and how you manage campaigns in the system as there are limitations.