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  1. Home
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  3. CitrusAd
Logo of CitrusAd

CitrusAd

byEpsilon
in Retail Media Networks
4.2

Overview

Product Information on CitrusAd

Updated 13th October 2025

What is CitrusAd?

CitrusAd is a retail media software designed to help businesses manage and optimize digital advertising campaigns within e-commerce platforms. The software enables retailers and brands to create, launch, and analyze targeted sponsored product and display ads directly on retailer websites. It provides features such as campaign management, real-time reporting, and audience segmentation, which assist users in improving ad relevance and measuring performance. CitrusAd addresses the business problem of monetizing digital shelf space while facilitating targeted exposure for brands and products, supporting retailers in enhancing their online advertising infrastructure and increasing the visibility of offerings to consumers.

CitrusAd Pricing

CitrusAd is a software that uses a usage-based pricing model, where fees are determined by the volume of advertising activity and campaigns managed on the platform. Additional features and modules may be available at varying price points depending on the scale and needs of the business.

Overall experience with CitrusAd

SENIOR SALES MANAGER
250M - 500M USD, Consumer Goods
FAVORABLE

“Citrus provides retail media campaigns needed to improve ecommerce business”

5.0
Sep 25, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
DIRECTOR
50M - 250M USD, Consumer Goods
CRITICAL

“Retailer Integration a us but needs more versatility ”

3.0
Jun 12, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 7th December 2023

Epsilon operates as a worldwide technology firm in the field of advertising and marketing, and is integrated with Publicis Groupe. The company offers services that link advertisers with consumers to improve performance, all while ensuring the protection of consumer privacy and client data. Epsilon enables clients to maximize the benefits of their first-party data to improve, put into action, and assess campaigns confidently, standing by a model that prioritizes privacy in an open advertising ecosystem. For the past several years, Epsilon has developed a notable identity graph in the industry. This allows brands, agencies, and publishers to connect with actual consumers on all channels and the open web. The company is active on several social media platforms, including Twitter, Facebook, and Instagram.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
1969
Head office location
Irving, United States
Number of employees
5001 - 10000
Annual Revenue
1B-3B USD
Website
http://www.epsilon.com

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Peer Discussions

CitrusAd Reviews and Ratings

4.2

(3 Ratings)

Rating Distribution

5 Star
67%
4 Star
0%
3 Star
33%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • DIRECTOR
    50M-1B USD
    Consumer Goods
    Review Source

    Retailer Integration a us but needs more versatility

    3.0
    Jun 12, 2024
    CitrusAd has a solid dashboard and pretty intuitive interface but they lack in reporting transparency and how you manage campaigns in the system as there are limitations.
  • DIRECTOR
    50M-1B USD
    Consumer Goods
    Review Source

    Retailer Integration a us but needs more versatility

    3.0
    Jun 12, 2024
    CitrusAd has a solid dashboard and pretty intuitive interface but they lack in reporting transparency and how you manage campaigns in the system as there are limitations.
  • Read All 3 Reviews

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  • Market Guide for Retail Media Networks
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Performance of CitrusAd Across Market Features

CitrusAd Likes & Dislikes

Like

Communication Relationship (with customers and retailers) Simplicity - it's very easy for us to go into their platform and make changes if we need to. By using their data to understand consumer trends, we can change our tactics to reach those consumers in better ways and more efficiently.

Like

Communication Relationship (with customers and retailers) Simplicity - it's very easy for us to go into their platform and make changes if we need to. By using their data to understand consumer trends, we can change our tactics to reach those consumers in better ways and more efficiently.

Like

Communication Relationship (with customers and retailers) Simplicity - it's very easy for us to go into their platform and make changes if we need to. By using their data to understand consumer trends, we can change our tactics to reach those consumers in better ways and more efficiently.

Dislike

There are three main cons: limitations to manage campaigns, limits to reporting and lack of transparency and then many competitors have AI keyword tools that they dont

Dislike

There are three main cons: limitations to manage campaigns, limits to reporting and lack of transparency and then many competitors have AI keyword tools that they dont

Dislike

There are three main cons: limitations to manage campaigns, limits to reporting and lack of transparency and then many competitors have AI keyword tools that they dont

Reviewer Insights for: CitrusAd