Overview
Product Information on CitrusAd
What is CitrusAd?
CitrusAd Pricing
Overall experience with CitrusAd
“Citrus provides retail media campaigns needed to improve ecommerce business”
“Retailer Integration a us but needs more versatility ”
About Company
Company Description
Epsilon operates as a worldwide technology firm in the field of advertising and marketing, and is integrated with Publicis Groupe. The company offers services that link advertisers with consumers to improve performance, all while ensuring the protection of consumer privacy and client data. Epsilon enables clients to maximize the benefits of their first-party data to improve, put into action, and assess campaigns confidently, standing by a model that prioritizes privacy in an open advertising ecosystem. For the past several years, Epsilon has developed a notable identity graph in the industry. This allows brands, agencies, and publishers to connect with actual consumers on all channels and the open web. The company is active on several social media platforms, including Twitter, Facebook, and Instagram.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: CitrusAd
Performance of CitrusAd Across Market Features
CitrusAd Likes & Dislikes
Communication Relationship (with customers and retailers) Simplicity - it's very easy for us to go into their platform and make changes if we need to. By using their data to understand consumer trends, we can change our tactics to reach those consumers in better ways and more efficiently.
easy to use, dashboard for self serve and retser integration is why they get chosen
On site and off site monetization reports provided by the Citrus. They do understand the customer needs.
Cost Limited Scope Scalability - this is due to both internal budget but also the retailers that Citrus currently works with. They have lost a few retailers to ither citrus or retailers have created their own retail media teams and have pushed Citrus out.
There are three main cons: limitations to manage campaigns, limits to reporting and lack of transparency and then many competitors have AI keyword tools that they dont
The UI can be better thats all.
Top CitrusAd Alternatives
Peer Discussions
CitrusAd Reviews and Ratings
- DIRECTOR50M-1B USDConsumer GoodsReview Source
Retailer Integration a us but needs more versatility
CitrusAd has a solid dashboard and pretty intuitive interface but they lack in reporting transparency and how you manage campaigns in the system as there are limitations. - SENIOR SALES MANAGER50M-1B USDConsumer GoodsReview Source
Citrus provides retail media campaigns needed to improve ecommerce business
Overall Citrus has been great to work with. I worked with them at my previous employer and developed great relationships with their team and platform. Moving over to my current org, I wanted to keep those relationships since they help us identify consumer trends and how paid search / retail media affects them. It's easy to use and able to scale depending on our own internal budget. - COO<50M USDSoftwareReview Source
Best unified solution for retail media
As the name says the best unified retails media platform. Providing the great solutions.