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  1. Home
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Logo of Wistia

Wistia

byWistia
in Video Editing Software
4.2

Overview

Product Information on Wistia

Updated 13th October 2025

What is Wistia?

Wistia is a software designed to support video hosting and management for businesses, enabling users to upload, customize, and share video content on their websites. The software provides features for video analytics, audience tracking, and engagement measurement, allowing users to analyze viewer behavior and performance metrics. Wistia includes tools for adding interactive elements such as calls to action and email capture forms within videos, as well as customization options for video players to match branding requirements. The software integrates with various marketing and sales platforms to streamline workflows and improve the use of video in marketing campaigns. Its core function is to facilitate efficient video distribution while offering insights that help optimize video strategies for business purposes.

Wistia Pricing

Wistia software pricing model is structured as a subscription with multiple tiers based on features, video usage limits, and users. The software charges monthly or annually, with higher tiers offering advanced analytics, integrations, and additional video hosting capacity. A free tier is available with basic features and limited usage, and additional services may be charged separately.

Overall experience with Wistia

MARKETING MANAGER
50M - 250M USD, Software
FAVORABLE

“Wistia Enhances Internal Content Sharing With Webflow Integration and Easy Customization”

5.0
Oct 7, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
MANAGER OF CLIENT PROJECT MANAGEMENT
<50M USD, Transportation
CRITICAL

“Wistia Content Library/Catalog but would like MORE”

3.0
Aug 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Wistia provides a comprehensive video marketing platform designed to aid businesses in optimizing their marketing strategies. This tool allows users to create, host, market, and assess the influence of video on various marketing projects. Emphasizing human-centric design, Wistia integrates seamlessly into current operational procedures, supplementing marketing pursuits and enabling businesses to interact with potential clients and existing customers in significant ways. Among the tool's features are real-time marketing data and insights for a flexible content approach, a customizable video player to maintain brand consistency, and training resources and guidance for navigating video marketing challenges.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2006
Head office location
Cambridge, United States
Number of employees
51 - 200
Website
http://www.wistia.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Wistia Reviews and Ratings

4.2

(26 Ratings)

Rating Distribution

5 Star
50%
4 Star
31%
3 Star
19%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • MARKETING MANAGER
    50M-1B USD
    Software
    Review Source

    Wistia Enhances Internal Content Sharing With Webflow Integration and Easy Customization

    5.0
    Oct 7, 2025
    Wistia has an easy to use UX, with versatile customisation features. It has been an instrumental tool for bringing on demand recordings to our website due to its native integration with Webflow. Since it is not mandatory to have an account to be able to access the url, it has become a key player in sharing content internally. We are excited to test out the HS form integration, which will play a role in gating the recordings directly across different platforms and sites.
  • MARKETING MANAGER
    50M-1B USD
    Software
    Review Source

    Wistia Enhances Internal Content Sharing With Webflow Integration and Easy Customization

    5.0
    Oct 7, 2025
    Wistia has an easy to use UX, with versatile customisation features. It has been an instrumental tool for bringing on demand recordings to our website due to its native integration with Webflow. Since it is not mandatory to have an account to be able to access the url, it has become a key player in sharing content internally. We are excited to test out the HS form integration, which will play a role in gating the recordings directly across different platforms and sites.
  • Read All 26 Reviews

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Reviewer Insights for: Wistia
Performance of Wistia Across Market Features

Wistia Likes & Dislikes

Like

- easy UX and customization - native integrations options - video editing feature and subtitle customization

Like

- easy UX and customization - native integrations options - video editing feature and subtitle customization

Like

- easy UX and customization - native integrations options - video editing feature and subtitle customization

Dislike

I would like to see more features and functionality. Customer support takes a very long time to respond.

Dislike

I would like to see more features and functionality. Customer support takes a very long time to respond.

Dislike

I would like to see more features and functionality. Customer support takes a very long time to respond.