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Logo of Wistia

Wistia

byWistia
in Video Editing Software
4.2

Overview

Product Information on Wistia

Updated 13th October 2025

What is Wistia?

Wistia is a software designed to support video hosting and management for businesses, enabling users to upload, customize, and share video content on their websites. The software provides features for video analytics, audience tracking, and engagement measurement, allowing users to analyze viewer behavior and performance metrics. Wistia includes tools for adding interactive elements such as calls to action and email capture forms within videos, as well as customization options for video players to match branding requirements. The software integrates with various marketing and sales platforms to streamline workflows and improve the use of video in marketing campaigns. Its core function is to facilitate efficient video distribution while offering insights that help optimize video strategies for business purposes.

Wistia Pricing

Wistia software pricing model is structured as a subscription with multiple tiers based on features, video usage limits, and users. The software charges monthly or annually, with higher tiers offering advanced analytics, integrations, and additional video hosting capacity. A free tier is available with basic features and limited usage, and additional services may be charged separately.

Overall experience with Wistia

MARKETING MANAGER
50M - 250M USD, Software
FAVORABLE

“Wistia Enhances Internal Content Sharing With Webflow Integration and Easy Customization”

5.0
Oct 7, 2025
Wistia has an easy to use UX, with versatile customisation features. It has been an instrumental tool for bringing on demand recordings to our website due to its native integration with Webflow. Since it is not mandatory to have an account to be able to access the url, it has become a key player in sharing content internally. We are excited to test out the HS form integration, which will play a role in gating the recordings directly across different platforms and sites.
MANAGER OF CLIENT PROJECT MANAGEMENT
<50M USD, Transportation
CRITICAL

“Wistia Content Library/Catalog but would like MORE”

3.0
Aug 22, 2025
Wistia is a great content management system, but would like to see a powerful A.I. engine to help power content creation and organization.

About Company

Company Description

Updated 7th December 2023

Wistia provides a comprehensive video marketing platform designed to aid businesses in optimizing their marketing strategies. This tool allows users to create, host, market, and assess the influence of video on various marketing projects. Emphasizing human-centric design, Wistia integrates seamlessly into current operational procedures, supplementing marketing pursuits and enabling businesses to interact with potential clients and existing customers in significant ways. Among the tool's features are real-time marketing data and insights for a flexible content approach, a customizable video player to maintain brand consistency, and training resources and guidance for navigating video marketing challenges.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2006
Head office location
Cambridge, United States
Number of employees
51 - 200
Website
http://www.wistia.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Wistia
Reviewer Insights for: Wistia
Performance of Wistia Across Market Features

Wistia Likes & Dislikes

Like

- easy UX and customization - native integrations options - video editing feature and subtitle customization

Like

Simple layout, easy to use

Like

Its easy to get videos added to a webpage, and easy to customize the video player to how you need it. I appreciate some of the SEO capabilities built into the product as well.

Dislike

Since Wistia offers editing features, we'd like them to be more granular, offering cutting and deleting in-between parts, not just the length, which in terms of UX brings us outside of Wistia and exploring other video editing tools.

Dislike

I would like to see more features and functionality. Customer support takes a very long time to respond.

Dislike

No real complaints here. There's less of a community with this product than you might find with other competitors, but I typically haven't found that to be that detrimental to my experience.

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Peer Discussions

Wistia Reviews and Ratings

4.2

(26 Ratings)

Rating Distribution

5 Star
50%
4 Star
31%
3 Star
19%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
Star Rating
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  • MARKETING MANAGER
    50M-1B USD
    Software
    Review Source

    Wistia Enhances Internal Content Sharing With Webflow Integration and Easy Customization

    5.0
    Oct 7, 2025
    Wistia has an easy to use UX, with versatile customisation features. It has been an instrumental tool for bringing on demand recordings to our website due to its native integration with Webflow. Since it is not mandatory to have an account to be able to access the url, it has become a key player in sharing content internally. We are excited to test out the HS form integration, which will play a role in gating the recordings directly across different platforms and sites.
  • MANAGER OF CLIENT PROJECT MANAGEMENT
    <50M USD
    Transportation
    Review Source

    Wistia Content Library/Catalog but would like MORE

    3.0
    Aug 22, 2025
    Wistia is a great content management system, but would like to see a powerful A.I. engine to help power content creation and organization.
  • Senior Software Engineer, Frontend
    <50M USD
    Software
    Review Source

    Video Playback and Embedding Simplified With Built-In SEO Functionality Features

    5.0
    Aug 19, 2025
    Does a great job at doing what it's intended to do, run and display videos. It is also easy to embed videos into code, which is always nice to have.
  • MANAGER OF IT SERVICES
    <50M USD
    Real Estate
    Review Source

    Minor Billing Issues Noted Amid Generally Positive Experience With Tracking Capabilities

    5.0
    Jun 26, 2025
    The overall experience has been enlightening, and the features and tracking abilities make the whole team’s experience so much simpler. From creation through to monitoring how whats been wathced and where people stop, gives insight to how people progess, and what they watch/skip.
  • IT Enablement Lead
    <50M USD
    Software
    Review Source

    Platform Offers User-Friendly Video Management and Detailed Analytics Dashboard Experience

    4.0
    Jun 23, 2025
    Our org's experience with Wistia has been overwhelmingly positive. The platform is intuitive and user friendly, which makes it easy for teams to upload, manage, and share video content. We also enjoy having the analytics dashboard as it's helpful for tracking engagement and understanding viewer behaviour. While the platform occasionally lags with larger video files, these instances are rare.
Showing Result 1-5 of 26

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