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Logo of Yotpo

Yotpo

byYotpo
in
4.0
Market Presence: Multichannel Marketing Hubs, Brand Advocacy Services

Overview

Service Information on Yotpo

Updated 13th October 2025

What is Yotpo?

Yotpo is a software designed to help businesses collect, manage, and display user-generated content such as reviews, ratings, photos, and questions across digital channels. The software offers features for gathering customer feedback, analyzing sentiment, and integrating this content into marketing strategies. Yotpo supports businesses in increasing engagement and optimizing conversion rates by enabling the display of customer reviews and ratings directly on ecommerce sites. The software includes tools for loyalty and referral programs to encourage repeat purchases and customer advocacy. Yotpo integrates with various ecommerce platforms, aiming to improve online shopping experiences and support customer retention efforts.

Yotpo Pricing

Yotpo software provides a pricing model that includes various plans based on business size and marketing needs, offering custom pricing for enterprise clients. The software typically charges on a subscription basis, with costs varying according to features selected such as review management, visual marketing, loyalty programs, and SMS marketing modules. Detailed pricing is available upon request and may be tailored to customer requirements.

Overall experience with Yotpo

Marketing Manager
<50M USD, Construction
FAVORABLE

“A Great Ratings and Reviews Solution and Even Better Post-Purchase Email Capability”

4.0
Apr 10, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Yotpo is a marketing platform with a primary focus on customer retention in eCommerce. Its services involve data-driven solutions for customer reviews, loyalty, referrals, and a plethora of marketing strategies, such as visual User-Generated Content (UGC), SMS marketing, and email. Through the integration with various online tools and eCommerce platforms, Yotpo strives to help businesses heighten the value of their customers, enhance customer experiences, and according to its mission, spur and maintain customer loyalty, which eventually propels growth in contemporary direct-to-consumer businesses. The company has an international presence with offices across different countries.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2011
Head office location
New York, United States
Number of employees
501 - 1000
Website
http://www.yotpo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Yotpo Reviews and Ratings

4.0

(2 Ratings)

Rating Distribution

5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Manager
    <50M USD
    Construction
    Review Source

    A Great Ratings and Reviews Solution and Even Better Post-Purchase Email Capability

    4.0
    Apr 10, 2026
    Overall Yotpo is a rock solid Ratings and Reviews tool, and its legacy partnership with Magento/Adobe Commerce continues to show in its ease of connecting it to a website on that commerce platform. It may not have ALL the solutions in comparison to some the priced competitors in the space. But still punches above its weight class.
  • Marketing Manager
    <50M USD
    Construction
    Review Source

    A Great Ratings and Reviews Solution and Even Better Post-Purchase Email Capability

    4.0
    Apr 10, 2026
    Overall Yotpo is a rock solid Ratings and Reviews tool, and its legacy partnership with Magento/Adobe Commerce continues to show in its ease of connecting it to a website on that commerce platform. It may not have ALL the solutions in comparison to some the priced competitors in the space. But still punches above its weight class.
  • Read All 2 Reviews

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Performance of Yotpo Across Market Features

Yotpo Likes & Dislikes

Like

The ease of end-users being able to fill out a review in the post-purchase email is the king of their service. The management and monitoring of incoming ratings and reviews in its admin is easy ot use as well. Users can upload photos to their reviews, from the customer's experience it's rather nice.

Like

The ease of end-users being able to fill out a review in the post-purchase email is the king of their service. The management and monitoring of incoming ratings and reviews in its admin is easy ot use as well. Users can upload photos to their reviews, from the customer's experience it's rather nice.

Like

The ease of end-users being able to fill out a review in the post-purchase email is the king of their service. The management and monitoring of incoming ratings and reviews in its admin is easy ot use as well. Users can upload photos to their reviews, from the customer's experience it's rather nice.

Reviewer Insights for: Yotpo