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Logo of Zapier

Zapier

byZapier
in
4.6
Market Presence: Application Integration Platforms, Integration Platform as a Service

Overview

Product Information on Zapier

Updated 13th October 2025

What is Zapier?

Zapier is a software that enables users to automate workflows by connecting various web applications and services. The software allows data to move between different apps through triggers and actions, minimizing the need for manual data entry or repetitive tasks. Users can create automated processes, called Zaps, to integrate and coordinate tasks such as data synchronization, notifications, and information sharing across different platforms. The software is designed to support a wide range of business functions by streamlining routine operations, enhancing productivity, and improving efficiency through seamless interoperability among cloud-based tools.

Zapier Pricing

Zapier is a software that uses a subscription-based pricing model with tiered plans based on the number of tasks, workflows, and premium app access. The software offers both monthly and annual billing options. There is a free tier with limited tasks per month and paid plans provide higher usage limits and additional features. Users can choose plans according to their automation needs and task volume.

Overall experience with Zapier

MANAGER OF IT SERVICES
<50M USD, Real Estate
FAVORABLE

“Seamless Flow Management Enhanced Despite Some AI Features Still In Development”

4.0
Aug 27, 2025
Workflow orchestration and simplification of our processes was the main aim of the product, and it has worked really well. Would recommend based on our experience.
IT FINANCE SYSTEMS ANALYST
<50M USD, Banking
CRITICAL

“Zapier Offers Broad Tool Compatibility but Faces Challenges in Interface and Tracking”

3.0
Aug 25, 2025
Zapier provides automation tools, however the UI is not as great as what one would expect. Our automations can pile up very quickly and sometimes it's difficult to keep track of everything.

About Company

Company Description

Updated 24th March 2025

Zapier's main focus is to make automation accessible for all. The key function of Zapier is to allow for automatic data transfer between various apps such as Salesforce, Intuit, Google, and Dropbox. This focus on automation is designed to enable individuals to concentrate on their critical tasks by reducing manual data transfer. Zapier operates remotely, with team members located across 40 different countries worldwide.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2011
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://zapier.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Zapier
Deciding Factors: Zapier Vs. Market Average

Zapier Likes & Dislikes

Like

How a repetitive process, can be simplified, streamlined and processes put in place to allow the flows to work seamlessly, and stop if there are issues.

Like

Its compatibility with our tools.

Like

That customers can leverage this easily and expand the ecosystem bringing their platforms in

Dislike

Some elements of the AI appeared to be in development/beta stage rather than a polished product, yet other areas were truly developed into a slck interface. Still in development in soem areas?

Dislike

It has limitations compared with some of the competition. Specifically with their analytics, security and AI.

Dislike

There could be better management/orchestration across all Zaps in a company. The AI flow-integration creator with NLP is good to start, but doesn't take into consideration more complex cases (branches, IF-ELSE, etc.). Lacking on overall analytics for all the Zaps enabled in a company; it's difficult to fully determine the overall status of them

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Peer Discussions

Zapier Reviews and Ratings

4.6

(185 Ratings)

Rating Distribution

5 Star
62%
4 Star
37%
3 Star
1%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.7

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Reviewer's Job Function
  • MANAGER OF IT SERVICES
    <50M USD
    Real Estate
    Review Source

    Seamless Flow Management Enhanced Despite Some AI Features Still In Development

    4.0
    Aug 27, 2025
    Workflow orchestration and simplification of our processes was the main aim of the product, and it has worked really well. Would recommend based on our experience.
  • DIRECTOR OF PRODUCT MANAGEMENT
    10B+ USD
    Software
    Review Source

    AI NLP Integration Creator Eases Setup but Struggles With Complex Automation Needs

    4.0
    Aug 27, 2025
    Easy solution for SMB customers to quickly create integrations to multiple platforms without even writing a single line of code
  • Engineer
    50M-1B USD
    Media
    Review Source

    Simple No-Code Automations Are Effective but Managing Complex Logic Is Challenging

    4.0
    Feb 11, 2026
    Zapier has been very effective for automating repetitive workflows across different applications without writing code. What worked well is the simplicity of setting up automations. What hasn't worked well is hadnling complex, multi-step logic, as advanced workflows can become a tad bit difficult to manage.
  • PRODUCT MANAGER & HEAD OF CUSTOMER CARE
    <50M USD
    Healthcare and Biotech
    Review Source

    Fast and intuitive tool with some limits

    4.0
    Sep 25, 2025
    Zapier supports over 7000 apps without any coding skills. It supports popular and recognized apps and it has a preset of actions that you can run. In my opinion, Zapier could improve in the following areas: 1. Support, sometimes it's hard to get in contact with them 2. Flexibility of automation itself, the preset actions are a limit 3. Premium Suite, high costs
  • Design Manager
    <50M USD
    IT Services
    Review Source

    Zapier Simplifies Workflow Automation but Free Plan Task Limits Restrict Usage

    5.0
    Feb 13, 2026
    Zapier revolutionizes our workflow automation - incredibly easy to set up integrations between apps, highly reliable, though task limit on the free plan pushes for upgrades quickly.
...
Showing Result 1-5 of 185

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