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Logo of Zapier

Zapier

byZapier
in
4.5
Market Presence: Application Integration Platforms, Integration Platform as a Service

Overview

Product Information on Zapier

Updated 13th October 2025

What is Zapier?

Zapier is a software that enables users to automate workflows by connecting various web applications and services. The software allows data to move between different apps through triggers and actions, minimizing the need for manual data entry or repetitive tasks. Users can create automated processes, called Zaps, to integrate and coordinate tasks such as data synchronization, notifications, and information sharing across different platforms. The software is designed to support a wide range of business functions by streamlining routine operations, enhancing productivity, and improving efficiency through seamless interoperability among cloud-based tools.

Zapier Pricing

Zapier is a software that uses a subscription-based pricing model with tiered plans based on the number of tasks, workflows, and premium app access. The software offers both monthly and annual billing options. There is a free tier with limited tasks per month and paid plans provide higher usage limits and additional features. Users can choose plans according to their automation needs and task volume.

Overall experience with Zapier

Software Developer
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“A must have automation platform that scales with your operations”

5.0
Jun 25, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
IT FINANCE SYSTEMS ANALYST
<50M USD, Banking
CRITICAL

“Zapier Offers Broad Tool Compatibility but Faces Challenges in Interface and Tracking”

3.0
Aug 25, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 24th March 2025

Zapier's main focus is to make automation accessible for all. The key function of Zapier is to allow for automatic data transfer between various apps such as Salesforce, Intuit, Google, and Dropbox. This focus on automation is designed to enable individuals to concentrate on their critical tasks by reducing manual data transfer. Zapier operates remotely, with team members located across 40 different countries worldwide.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2011
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://zapier.com

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Peer Discussions

Zapier Reviews and Ratings

4.5

(191 Ratings)

Rating Distribution

5 Star
61%
4 Star
37%
3 Star
1%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Software Developer
    Gov't/PS/Ed
    Education
    Review Source

    A must have automation platform that scales with your operations

    5.0
    Jun 25, 2026
    Zapier has been a key player in our company's daily operations. We have over 1k automations running every day, saving us significant time, improving efficiency, and keeping maintenance straightforward. Building new automations is simple enough that anyone on the team can do it. Zapier it's like having an army of developers integrating API's for you without the overhead.
  • Software Developer
    Gov't/PS/Ed
    Education
    Review Source

    A must have automation platform that scales with your operations

    5.0
    Jun 25, 2026
    Zapier has been a key player in our company's daily operations. We have over 1k automations running every day, saving us significant time, improving efficiency, and keeping maintenance straightforward. Building new automations is simple enough that anyone on the team can do it. Zapier it's like having an army of developers integrating API's for you without the overhead.
  • Read All 191 Reviews

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Recommended Gartner Insights

  • Market Guide for Application Integration Platforms
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Deciding Factors: Zapier Vs. Market Average

Zapier Likes & Dislikes

Like

1-) The no-code builder is intuitive enough that anyone on the team can create and manage automations without needing a developer. 2-) The sheer number of app integrations means we rarely hit a wall. If we use a tool, Zapier almost certainly connects to it :) 3-) It just works. Automations run reliably in the background and rarely need attention once they're setup.

Like

1-) The no-code builder is intuitive enough that anyone on the team can create and manage automations without needing a developer. 2-) The sheer number of app integrations means we rarely hit a wall. If we use a tool, Zapier almost certainly connects to it :) 3-) It just works. Automations run reliably in the background and rarely need attention once they're setup.

Like

1-) The no-code builder is intuitive enough that anyone on the team can create and manage automations without needing a developer. 2-) The sheer number of app integrations means we rarely hit a wall. If we use a tool, Zapier almost certainly connects to it :) 3-) It just works. Automations run reliably in the background and rarely need attention once they're setup.

Dislike

It has limitations compared with some of the competition. Specifically with their analytics, security and AI.

Dislike

It has limitations compared with some of the competition. Specifically with their analytics, security and AI.

Dislike

It has limitations compared with some of the competition. Specifically with their analytics, security and AI.

Reviewer Insights for: Zapier