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  3. Zapier
Logo of Zapier

Zapier

byZapier
in
4.7
Market Presence: Application Integration Platforms, Integration Platform as a Service

Overview

Product Information on Zapier

Updated 13th October 2025

What is Zapier?

Zapier is a software that enables users to automate workflows by connecting various web applications and services. The software allows data to move between different apps through triggers and actions, minimizing the need for manual data entry or repetitive tasks. Users can create automated processes, called Zaps, to integrate and coordinate tasks such as data synchronization, notifications, and information sharing across different platforms. The software is designed to support a wide range of business functions by streamlining routine operations, enhancing productivity, and improving efficiency through seamless interoperability among cloud-based tools.

Zapier Pricing

Zapier is a software that uses a subscription-based pricing model with tiered plans based on the number of tasks, workflows, and premium app access. The software offers both monthly and annual billing options. There is a free tier with limited tasks per month and paid plans provide higher usage limits and additional features. Users can choose plans according to their automation needs and task volume.

Overall experience with Zapier

It Associate
50M - 250M USD, Services (non-Government)
FAVORABLE

“Automation Platform Enhances Internal Processes But Setup and Testing Require Effort”

5.0
Feb 24, 2026
A truly amazing automation platform that automates a lot of our internal processes in the company. Changes the way our company operates and how we can improve on existing processes.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 24th March 2025

Zapier's main focus is to make automation accessible for all. The key function of Zapier is to allow for automatic data transfer between various apps such as Salesforce, Intuit, Google, and Dropbox. This focus on automation is designed to enable individuals to concentrate on their critical tasks by reducing manual data transfer. Zapier operates remotely, with team members located across 40 different countries worldwide.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2011
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://zapier.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Zapier
Deciding Factors: Zapier Vs. Market Average

Zapier Likes & Dislikes

Like

Can link external applications to our Microsoft 365 tenant which allows our to remove manual work load due to being integrated and it working seamlessly together.

Like

The fact that it is also able to run directly on webhooks and api's

Like

Documentation: Zapier provides the best documentation and FAQ. Any user can easily integrate their app with the platform even if they have minimum coding knowledge. Onetime setup: Once a Zap is set up properly, it runs smoothly without any maintenance.

Dislike

Can require a lot of testing if your Zapier flows do not work, can take some time to set up your workflows. However notifications do come through when our 'zaps' have failed.

Dislike

Also runs on a credit model that can go rather fast.

Dislike

Expensive when compared to other platforms.

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Peer Discussions

Zapier Reviews and Ratings

Showing data for 93 ratings and reviews for Application Integration Platforms market. View all 188 ratings and reviews across markets for a complete picture.

4.7

(93 Ratings)

Rating Distribution

5 Star
61%
4 Star
39%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.8

Service & Support

4.5

Product Capabilities

4.7

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • It Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Automation Platform Enhances Internal Processes But Setup and Testing Require Effort

    5.0
    Feb 24, 2026
    A truly amazing automation platform that automates a lot of our internal processes in the company. Changes the way our company operates and how we can improve on existing processes.
  • TEAMLEAD CRM
    50M-1B USD
    Retail
    Review Source

    Direct Webhook And API Integration Enhances Connectivity For Various Applications

    5.0
    Sep 9, 2025
    Lovely tool that is my go to tool when i need to connect a new tool that has no out of the box connectors.
  • TECHNOLOGY LEAD
    <50M USD
    IT Services
    Review Source

    Zapier's Strengths and Weaknesses: Evaluating their App Integration Service

    4.0
    Feb 12, 2025
    The easiest and best way to integrate multiple 3rd party application support for your app is by using Zapier. There are many competitors available in the market, but Zapier supports more than 5000 applications. Cost wise there are many other platforms available in the market which are way cheaper than zapier. Customer support needs to be improved. Responses to the tickets are not as fast as needed.
  • IT ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Zapier: Enhancing Efficiency through No-Code Automation

    5.0
    Feb 8, 2025
    Zapier has been an excellent tool for streamlining our workflows across multiple platforms. It allows seamless integration between test management tools, CI/CD systems, and communication apps, all without the need for custom scripting. The ease of setting up automations ensures that routine tasks like bug tracking generation and notifications are handled efficiently.
  • Chief Executive Officer
    <50M USD
    Software
    Review Source

    Revolutionizing Task Automation and Saving Admin Time

    5.0
    Jan 30, 2025
    Brilliant service, saves a lot of admin time and associated costs
...
Showing Result 1-5 of 93

Recommended Gartner Insights

  • Market Guide for Application Integration Platforms

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