Easy to use, efficient, programs that run on "it´s own", knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars/reports/educations (that I never take the time to listen into, but I will, someday...)

Previous account managers have had too little knowledge about the practical use of the tool, the business reviews we had were mostly about overall strategies and benefits of using specific programs. The current account manager we have is very much hands on and is very familiar with using the system and can practically help us set up new programs or review existing programs. The danger with Emarsys is that you get comfortable with your automation programs/tactics and that you don´t work actively with them. You need someone (a person) to push you and to review your work from time to time. The price is high compared to competitive solutions on the market. The development of easy to use, good and data driven CRM systems is going so fast and there are very good options available today, for a lot less money. The amount of options you can use with Emarsys is huge, maybe sometimes too much? I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company? I believe that would make you competitive in the market, making it easier to enter as a client for a lower cost and then grow with Emarsys. For us as a client it would be amazing to be able to pick some functions as a starting package.