• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. AB Tasty
Logo of AB Tasty

AB Tasty

byAB Tasty
in
4.4
Market Presence: A/B Testing Tools, Personalization Engines

Overview

Product Information on AB Tasty

Updated 27th July 2022

What is AB Tasty?

AB Tasty is a product built for marketers looking to run experiments, including A/B testing, multivariate testing, and multipage testing, using a low-code/no-code approach. It provides personalization through an audience builder and AI-based segmentation, to create personalized experiences. It activates audiences through pre-configured templates for client-side experiments and personalization campaigns.

AB Tasty Pricing

AB Tasty Product Images

Targeting
Targeting
Content interest
Content interest
CDP data lake
CDP data lake

Overall experience with AB Tasty

Informattion Technology Manager
50M - 250M USD, Manufacturing
FAVORABLE

“Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes”

5.0
Jan 7, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 13th October 2023

AB Tasty offers experimentation, personalizaiton, and feature management solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. It provides marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers, or leads while delivering outstanding customer experiences, aligned with business KPIs.

Company Details

Updated 16th July 2025
Company type
Private
Year Founded
2009
Head office location
Paris, France
Number of employees
201 - 500
Annual Revenue
<50M USD
Website
https://abtasty.com

Do You Manage Peer Insights at AB Tasty?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top AB Tasty Alternatives

Logo of GitLab
1. GitLab
4.4
(576 Ratings)
Logo of Bitbucket
2. Bitbucket
4.5
(537 Ratings)
Logo of GitHub
3. GitHub
4.5
(512 Ratings)
View All Alternatives

Peer Discussions

AB Tasty Reviews and Ratings

4.4

(32 Ratings)

Rating Distribution

5 Star
34%
4 Star
66%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Informattion Technology Manager
    50M-1B USD
    Manufacturing
    Review Source

    Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes

    5.0
    Jan 7, 2026
    My experience with AB Tasty has been awesome. It has a very intuitive dashboard that is easy to use and set up. It helps personalize campaigns thus promoting to great productivity.
  • Informattion Technology Manager
    50M-1B USD
    Manufacturing
    Review Source

    Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes

    5.0
    Jan 7, 2026
    My experience with AB Tasty has been awesome. It has a very intuitive dashboard that is easy to use and set up. It helps personalize campaigns thus promoting to great productivity.
  • Read All 33 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: AB Tasty
Performance of AB Tasty Across Market Features

AB Tasty Likes & Dislikes

Like

It has an intuitive interface with great reporting and analytic capabilities on experiment outcomes which helps us make decisions faster. It has smooth integration with the tech stack using APIs which extends its capabilities across platforms. It is also highly automated as it uses AI features to streamline workflows.

Like

It has an intuitive interface with great reporting and analytic capabilities on experiment outcomes which helps us make decisions faster. It has smooth integration with the tech stack using APIs which extends its capabilities across platforms. It is also highly automated as it uses AI features to streamline workflows.

Like

It has an intuitive interface with great reporting and analytic capabilities on experiment outcomes which helps us make decisions faster. It has smooth integration with the tech stack using APIs which extends its capabilities across platforms. It is also highly automated as it uses AI features to streamline workflows.