Name: AB Tasty
Rating: 4.4 (32 reviews)

Overview

Product Information on AB Tasty

Updated 27th July 2022

What is AB Tasty?

AB Tasty is a product built for marketers looking to run experiments, including A/B testing, multivariate testing, and multipage testing, using a low-code/no-code approach. It provides personalization through an audience builder and AI-based segmentation, to create personalized experiences. It activates audiences through pre-configured templates for client-side experiments and personalization campaigns.

Overall experience with AB Tasty

Informattion Technology Manager

50M - 250M USD, Manufacturing

FAVORABLE

“Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes”

5.0

Jan 7, 2026

My experience with AB Tasty has been awesome. It has a very intuitive dashboard that is easy to use and set up. It helps personalize campaigns thus promoting to great productivity.

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CRITICAL

About Company

Company Description

AB Tasty offers experimentation, personalizaiton, and feature management solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. It provides marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers, or leads while delivering outstanding customer experiences, aligned with business KPIs.

Company Details

Company type

Private

Year Founded

2009

Head office location

Paris, France

Number of employees

201 - 500

Annual Revenue

<50M USD

Website

https://abtasty.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: AB Tasty

Performance of AB Tasty Across Market Features

AB Tasty Likes & Dislikes

It has an intuitive interface with great reporting and analytic capabilities on experiment outcomes which helps us make decisions faster. It has smooth integration with the tech stack using APIs which extends its capabilities across platforms. It is also highly automated as it uses AI features to streamline workflows.

The user-friendly visual editor for no-code experiments.

1. ease of use and setup 2.seamless integration 3. real time analytics and reporting

The pricing is not very clear but this does not downplay its awesome features.

The high cost for small businesses

1. pricing 2. customer support response time 3. limited customization for some advanced tests

Top AB Tasty Alternatives

Peer Discussions

AB Tasty Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Manufacturing

Review Source

Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes

QA AUTOMATION

IT Services

Powerl, user-friendly A/B testing at a premium price

4.0

Oct 21, 2025

A powerful and intuitive A/B testing and personalization DevOps platform, though it can be costly for smaller businesses.

CUSTOMER SERVICE & SUPPORT ASSOCIATE

1B-10B USD

Banking

Exploring the Benefits of Personalized Integration for Maximum Performance

Dec 6, 2024

1. UI and usability 2.Personalization 3. integrations 4. speed and performance

MARKETING ANALYST

Media

AB Tasty: Performance and Results-Oriented Tool

Sep 26, 2024

AB Tasty can be a handy tool and organizations should always look for it for the betterment of their clients and themselves.

TECHNICAL PROJECT MANAGER

Ease and Challenges of Integrating AB Tasty into Websites

Jul 11, 2024

Working in a digital agency where digital marketing is key, being able to carry out easy A/B tests is essential and AB Tasty is ideal!

Overview

Product Information on AB Tasty

What is AB Tasty?

AB Tasty Pricing

AB Tasty Product Images

Overall experience with AB Tasty

“Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes”