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  3. AB Tasty
Logo of AB Tasty

AB Tasty

byAB Tasty
in
4.4
Market Presence: A/B Testing Tools, Personalization Engines

Overview

Product Information on AB Tasty

Updated 27th July 2022

What is AB Tasty?

AB Tasty is a product built for marketers looking to run experiments, including A/B testing, multivariate testing, and multipage testing, using a low-code/no-code approach. It provides personalization through an audience builder and AI-based segmentation, to create personalized experiences. It activates audiences through pre-configured templates for client-side experiments and personalization campaigns.

AB Tasty Pricing

AB Tasty Product Images

Targeting
Targeting
Content interest
Content interest
CDP data lake
CDP data lake

Overall experience with AB Tasty

Informattion Technology Manager
50M - 250M USD, Manufacturing
FAVORABLE

“Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes”

5.0
Jan 7, 2026
My experience with AB Tasty has been awesome. It has a very intuitive dashboard that is easy to use and set up. It helps personalize campaigns thus promoting to great productivity.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 13th October 2023

AB Tasty offers experimentation, personalizaiton, and feature management solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. It provides marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers, or leads while delivering outstanding customer experiences, aligned with business KPIs.

Company Details

Updated 16th July 2025
Company type
Private
Year Founded
2009
Head office location
Paris, France
Number of employees
201 - 500
Annual Revenue
<50M USD
Website
https://abtasty.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: AB Tasty
Performance of AB Tasty Across Market Features

AB Tasty Likes & Dislikes

Like

It has an intuitive interface with great reporting and analytic capabilities on experiment outcomes which helps us make decisions faster. It has smooth integration with the tech stack using APIs which extends its capabilities across platforms. It is also highly automated as it uses AI features to streamline workflows.

Like

The user-friendly visual editor for no-code experiments.

Like

1. ease of use and setup 2.seamless integration 3. real time analytics and reporting

Dislike

The pricing is not very clear but this does not downplay its awesome features.

Dislike

The high cost for small businesses

Dislike

1. pricing 2. customer support response time 3. limited customization for some advanced tests

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Peer Discussions

AB Tasty Reviews and Ratings

4.4

(32 Ratings)

Rating Distribution

5 Star
34%
4 Star
66%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Informattion Technology Manager
    50M-1B USD
    Manufacturing
    Review Source

    Easy Integration and Advanced Analytics Enable Faster Decision-Making Processes

    5.0
    Jan 7, 2026
    My experience with AB Tasty has been awesome. It has a very intuitive dashboard that is easy to use and set up. It helps personalize campaigns thus promoting to great productivity.
  • QA AUTOMATION
    <50M USD
    IT Services
    Review Source

    Powerl, user-friendly A/B testing at a premium price

    4.0
    Oct 21, 2025
    A powerful and intuitive A/B testing and personalization DevOps platform, though it can be costly for smaller businesses.
  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    1B-10B USD
    Banking
    Review Source

    Exploring the Benefits of Personalized Integration for Maximum Performance

    4.0
    Dec 6, 2024
    1. UI and usability 2.Personalization 3. integrations 4. speed and performance
  • MARKETING ANALYST
    50M-1B USD
    Media
    Review Source

    AB Tasty: Performance and Results-Oriented Tool

    4.0
    Sep 26, 2024
    AB Tasty can be a handy tool and organizations should always look for it for the betterment of their clients and themselves.
  • TECHNICAL PROJECT MANAGER
    <50M USD
    IT Services
    Review Source

    Ease and Challenges of Integrating AB Tasty into Websites

    5.0
    Jul 11, 2024
    Working in a digital agency where digital marketing is key, being able to carry out easy A/B tests is essential and AB Tasty is ideal!
Showing Result 1-5 of 33

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