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  3. AB Tasty
Logo of AB Tasty

AB Tasty

byAB Tasty
in
4.4
Market Presence: A/B Testing Tools, Personalization Engines

Overview

Product Information on AB Tasty

Updated 27th July 2022

What is AB Tasty?

AB Tasty is a product built for marketers looking to run experiments, including A/B testing, multivariate testing, and multipage testing, using a low-code/no-code approach. It provides personalization through an audience builder and AI-based segmentation, to create personalized experiences. It activates audiences through pre-configured templates for client-side experiments and personalization campaigns.

AB Tasty Pricing

AB Tasty Product Images

Targeting
Targeting
Content interest
Content interest
CDP data lake
CDP data lake

Overall experience with AB Tasty

CUSTOMER SERVICE & SUPPORT ASSOCIATE
1B - 3B USD, Banking
FAVORABLE

“Exploring the Benefits of Personalized Integration for Maximum Performance”

4.0
Dec 6, 2024
1. UI and usability 2.Personalization 3. integrations 4. speed and performance
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 13th October 2023

AB Tasty offers experimentation, personalizaiton, and feature management solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. It provides marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers, or leads while delivering outstanding customer experiences, aligned with business KPIs.

Company Details

Updated 16th July 2025
Company type
Private
Year Founded
2009
Head office location
Paris, France
Number of employees
201 - 500
Annual Revenue
<50M USD
Website
https://abtasty.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: AB Tasty
Performance of AB Tasty Across Market Features

AB Tasty Likes & Dislikes

Like

1. ease of use and setup 2.seamless integration 3. real time analytics and reporting

Like

Overall performance and result oriented algorithms were really helpful for me when I was using this tool for my client and project.

Like

The ease of integration is fantastic, and once implemented on a website, everything can be managed within AB Tasty directly so does not require a developers involvement.

Dislike

1. pricing 2. customer support response time 3. limited customization for some advanced tests

Dislike

Despite it being a great product, it is not very user-friendly for beginners to start working on it from the start. Prices are also a bit on the higher end for small businesses. Customer support can also be taken into consideration as there is scope for improvement.

Dislike

Getting everything to work behind a consent mode cookie policy does require some developer input, which can be tricky, but once set up works well.

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Peer Discussions

AB Tasty Reviews and Ratings

Showing data for 22 ratings and reviews for A/B Testing Tools market. View all 32 ratings and reviews across markets for a complete picture.

4.4

(22 Ratings)

Rating Distribution

5 Star
41%
4 Star
59%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.7

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Reviewer's Industry
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  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    1B-10B USD
    Banking
    Review Source

    Exploring the Benefits of Personalized Integration for Maximum Performance

    4.0
    Dec 6, 2024
    1. UI and usability 2.Personalization 3. integrations 4. speed and performance
  • MARKETING ANALYST
    50M-1B USD
    Media
    Review Source

    AB Tasty: Performance and Results-Oriented Tool

    4.0
    Sep 26, 2024
    AB Tasty can be a handy tool and organizations should always look for it for the betterment of their clients and themselves.
  • TECHNICAL PROJECT MANAGER
    <50M USD
    IT Services
    Review Source

    Ease and Challenges of Integrating AB Tasty into Websites

    5.0
    Jul 11, 2024
    Working in a digital agency where digital marketing is key, being able to carry out easy A/B tests is essential and AB Tasty is ideal!
  • Senior Product Designer
    50M-1B USD
    Transportation
    Review Source

    Streamlining the Process of Testing Variants: An Intuitive Tool

    4.0
    Jun 12, 2024
    Outstanding tool to streamline the process of testing variants before deployment. Its intuitive interfance allows for quick setup and deployment of tests without requiring heavy knowledge of coding. And analytical results provide clear insights into performance and hints towards user behaviour.
  • SENIOR SOFTWARE ENGINEER
    50M-1B USD
    IT Services
    Review Source

    Exploring Robust Analytics and Real-Time Data Updates

    4.0
    Jun 25, 2024
    Its one of the best user friendly and Comprehensive testing options for the A/B testing methods.Real time data updation is on of the great things if offers
Showing Result 1-5 of 22

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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