Overview
Product Information on Adobe Target
What is Adobe Target?
Adobe Target Pricing
Overall experience with Adobe Target
“Powerful but Complex: Abode Target is a High cost, High Reward Tool for Enterprise Personalization.”
“Over Promised and Under Delivered”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Adobe Target
Reviewer Insights for: Adobe Target
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Performance of Adobe Target Across Market Features
Adobe Target Likes & Dislikes
The most liked things about this product are - Powerful testing - Users love that it can run complex and large scale A/B tests, helping them figure out exactly what changes will improve their website. - AI powered personalization - This is a big hit since they automatically show the right content to the right people, making the website feel more personalized and helping boost sales. - Seamless integration - For companies that already use this Adobe Analytics, the way target works perfectly which is a major plus.
The connectivity between our existing Adobe Analytics integration is the only thing I like about Adobe Target. However, this connection was not as seamless as we would have liked and also posed challenges during our initial onboarding phase.
I appreciate the easy/direct linkage with Adobe Analytics, and the ability to configure Audiences very specifically via UI.
Customer support - Many find Adobe's customer support to be slow, leaving the customers to solve the problems on their own. Hard to use - The platform is a little complicated and has a steep learning curve. especially for people who are not technical. Cost - It is a expensive product, which make it not suitable for small scale firms.
I really dislike how you are somewhat forced to pay extra for a premium service package instead of simply getting the answers and technical support you need from your assigned account manager. This has been a huge bottleneck in allowing our company to test more frequently.
Adobe Target is a bit dangerous when it comes to risk management. There is no version control, no history of changes to an activity, and no easy way to revert a previous change. Also, there are not granular roles within a workspace. All of the above came together once when someone from another team, with approver permissions in our workspace, came in and made edits to a live test and we had no way to revert or see what was changed. We had to rely on external code versioning and history to re-introduce working code. But audiences can't be saved externally in this way, so those are still susceptible to accidents like that. And since there is no developer integration, we are forced to use a separate git repository, a separate Webpack build process, and to copy-paste our built JS into the HTML, to maintain a level of working history of our code. (Stakeholders change their minds, and sometimes double back to a previous version)
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Adobe Target Reviews and Ratings
- Sr. Product Manager50M-1B USDMediaReview Source
Over Promised and Under Delivered
While our organization was initially impressed by the breadth of features and solutions available via Adobe Target, after contract signing and implementation we were left with more to be desired. The tool itself may have a lot of bells and whistles but the documentation and constant updates (at least during my time of use) was very disjointed and made for a very challenging onboarding. The level of service was also not quite satisfactory as Adobe offers a service package (I forget the actual name of it) that is an additional cost that was not outlined during the initial sales process. I had very high expectations of Adobe Target but they have fallen very short of these expectations and sincerely wish we had gone with another a/b testing provider. - Engineer50M-1B USDIT ServicesReview Source
Powerful but Complex: Abode Target is a High cost, High Reward Tool for Enterprise Personalization.
Adobe Target is an incredibly powerful platform for any large business that is serious about optimizing its digital presence. The core strength is its unparalleled ability to run sophisticated, multi-faceted tests and deliver personalized experiences at a massive scale. The seamless integration with other Adobe products, especially Adobe Analytics, is a game changer; it allows you to easily connect insights, it is a truly data-driven tool. - Development Manager1B-10B USDSoftwareReview Source
Adobe Target Lacks Version Control And Developer Integration
Adobe Target overall seems a bit dated, there isn't much in terms of developer integration or user roles, and the VEC is not 100% reliable, but there are many features, it works for its intended purpose, it is geared toward enterprise, and its integration with Analytics make it very valuable. - SENIOR IT ENGINEER50M-1B USDHealthcare and BiotechReview Source
Improved Task Management and Personalization Features with Enhanced Microsoft Integration
It helped us a lot in our daily tasks, for example: to tailor our FAQs, knowledge bases and internal catalogs for easier user experience; incident banners during maintenance and other incidents; better insight and control on ServiceNow platform (our ticketing system); onboarding procedure for new hires with all checklists for better tracking, etc. - DIGITAL ANALYST<50M USDIT ServicesReview Source
Recent UI Changes Lack Clear Communication, Creating Confusion For Experienced Users
The tool is great but there was little or no communications on the recent UI update which is quite disturbing for habitual users like me.