Target takes a lot of careful customization to set up, and often runs into performance issues when deployed through Adobe Launch. This manifests in the classic "flicker" complaints you read about on other sites, as original content starts to load and is replaced by the A/B test content. Despite this, the integration offered by the broader Adobe tech stack (CDP, Magento, AEM, CJA/AA, AJO) makes it unique in the A/B space. The ability to set success metrics based on any CJA metric is a big bonus. It's also able to function without URL redirects, as AEM/Magento itself arranges content based on directions from Target

While our organization was initially impressed by the breadth of features and solutions available via Adobe Target, after contract signing and implementation we were left with more to be desired. The tool itself may have a lot of bells and whistles but the documentation and constant updates (at least during my time of use) was very disjointed and made for a very challenging onboarding. The level of service was also not quite satisfactory as Adobe offers a service package (I forget the actual name of it) that is an additional cost that was not outlined during the initial sales process. I had very high expectations of Adobe Target but they have fallen very short of these expectations and sincerely wish we had gone with another a/b testing provider.