Overview
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What is Insider One?
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Overall experience with Insider One
“Consolidating Event Data and Orchestrating Communication Across Multiple Channels”
“Frequent Advisor Changes and Unstable Meeting Schedules: A Review”
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Multichannel Marketing Hubs
Personalization Engines
About Company
Company Description
Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One delivers a dependable vendor experience, proven across 15 industries and more than 30 countries for over a decade, to help teams be first, be focused, and be progressive in their customer engagement efforts. Trusted by more than 2,000 customers globally, Insider One supports organizations in accelerating growth through coordinated, data-driven customer engagement.
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Reviewer Insights for: Insider One
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Performance of Insider One Across Market Features
Insider One Likes & Dislikes
Insider gives us a single platform to connect customer data and orchestrate experiences across web, email, SMS, WhatsApp and Web Template, which is crucial for time-bound event communication. Architech allows our marketing and CRM teams to visually design journeys for different fairs and personas - prospects, first time visitors, loyal visitors, abd exhibitors - without relying on IT. The platform's web personalization capabilities help us highlight priority events, categories, and content for each visitor, improving registration and engagement metrics. Having unified reporting across channels and journeys also makes it easier to understand which toucpoints drive sign-ups, attendance and rebookings for future exhibitions.
Read Full ReviewThere are a lot more campaign templates available now which work across all devices and make the setup a lot easier. We have used the Spin the wheel template in the past which helped us to achieve 215k in incremental revenue and we often use the purchase progress bars during promos as they are successful. The segmentation capabilities are endless and it's been great being able to use UCD segments in our onsite campaigns.
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The breadth of Insider's feature set means that setting up complex, multi-fair journeys and advanced targeting can take time and careful governance. However, the documention, training, and support from Insider's team enable us to scale use cases gradually while maintaining operational control.
Read Full ReviewFailure to comply with weekly meeting days and hours Eureka counting rules are flawed Difficulty in batch processing
Read Full ReviewLimited by cookie policy, campaigns like Spin the wheel wont show if users dont opt in to cookies. However, we have implemented a cookie-free tag this year which means that we can show more campaigns to all visitors regardless of their cookie acceptance status. Sometimes the design panel can be a bit temperamental with changes to fonts or colours not always applying. For new users it's a bit of a steeper learning curve to get going with the tool but there is great support available and I encourage all new team members to use courses available on the Insider Campus,
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Peer Discussions
Insider One Reviews and Ratings
- Marketing Associate50M-1B USDConsumer GoodsReview Source
Consolidating Event Data and Orchestrating Communication Across Multiple Channels
Insider helps us unfy fragmented visitor and exhibitor data into a single view and use it to power individualized journeys before, during and after each event. This supports core goals like increasing registration and attendance, driving booth traffic, and improving post-event follow-up at scale. By consolidating web personalization, multi channel messaging, and journey orchestration in one platform, we can reduce manual campaign work, respond quickly to event changes, and deliver more relevant experiences throughout the event calendar. - Senior Digital Trade Manager50M-1B USDRetailReview Source
Smart Recommender has boosted product visibility and overall performance
Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far. - Marketing Associate50M-1B USDRetailReview Source
26% app growth achieved with INSIDER ONE
For us, Insider one stands out for its ability to deliver personalized, cross-channel experiences even though online and offline membership data still sit in separate systems. Smart Recommender, Architect, and the mobile app, email, and SMS channels work together to guide furniture shoppers through long, considered purchase journeys with relevant suggestions and timely follow-ups that feel cohesive across touchpoints. The platform is easy to use for marketers thanks to WYSIWYG templates, while the professional CSM team acts like an extension of our growth squad, sharing benchmarks, optimization ideas, and hands-on support whenever needed - Manager, Customer Service and Support50M-1B USDEnergy and UtilitiesReview Source
Insider's conversational AI platform underpins our digital customer service, delivering scalable self-service and measurable gains in efficiency and satisfaction
Insider helps us absorb a significant share of high-frequency customer tasks-such as outage notifications, billing and consumption queries, and street lighting reports- through automated conversations, reducing pressure on human agents and call queues. This supports our strategic goals om improving customer-centric service and operational efficiency while serving millions of customers with consistent, always-n digtal support - DIGITAL MARKETING DEPARTMENT10B+ USDTransportationReview Source
23% uplift CR by personalizing experiences across channels for users
The experience with Insider has been something that we will hold as the standard for others that we would engage with. The products perform as expected and their team really shows up for helping us whenever we need it. We have achieved a stunning 23% uplift in CR, and that's enough to make us happy, more than anything else.