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Insider One

byInsider One
in
4.9
2025
Market Presence: Multichannel Marketing Hubs, Personalization Engines

Overview

Product Information on Insider One

Updated 16th December 2025

What is Insider One?

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Insider One Pricing

Insider software uses a subscription-based pricing model, typically structured around tiered plans according to usage, features, and the scale of operations required by the organization. Pricing may vary based on the volume of data, number of users, or the extent of functionalities accessed, with options for enterprises seeking customized packages and scalability.

Insider One Product Images

Insider One homepage panel
Insider One homepage panel

Overall experience with Insider One

Senior Digital Trade Manager
50M - 250M USD, Retail
FAVORABLE

“Smart Recommender has boosted product visibility and overall performance”

5.0
Aug 19, 2025
Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far.
Deputy Director
<50M USD, Consumer Goods
CRITICAL

“Frequent Advisor Changes and Unstable Meeting Schedules: A Review”

3.0
Sep 27, 2024
It is annoying that our assigned advisors are constantly changing and weekly meetings are often canceled or rescheduled, but this is mitigated by the convenient accessibility and flexibility of the product

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Multichannel Marketing Hubs
2025
For Market:
Personalization Engines

About Company

Company Description

Updated 16th December 2025

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One delivers a dependable vendor experience, proven across 15 industries and more than 30 countries for over a decade, to help teams be first, be focused, and be progressive in their customer engagement efforts. Trusted by more than 2,000 customers globally, Insider One supports organizations in accelerating growth through coordinated, data-driven customer engagement.

Company Details

Updated 16th December 2025
Year Founded
2012
Head office location
Istanbul, Türkiye
Number of employees
1001 - 5000
Website
https://insiderone.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Insider One
Reviewer Insights for: Insider One
Deciding Factors: Insider One Vs. Market Average
Performance of Insider One Across Market Features

Insider One Likes & Dislikes

Like

There are a lot more campaign templates available now which work across all devices and make the setup a lot easier. We have used the Spin the wheel template in the past which helped us to achieve 215k in incremental revenue and we often use the purchase progress bars during promos as they are successful. The segmentation capabilities are endless and it's been great being able to use UCD segments in our onsite campaigns.

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Like

Access and edit front codes through the panel

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Like

The Insider's account management team is great, having both global and local experience to draw from when it comes to creating campaigns and making use of the products to their full potential. The technology is also super easy to use and very flexible, enabling us to make the most of it, however, we would want to.

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Dislike

Limited by cookie policy, campaigns like Spin the wheel wont show if users dont opt in to cookies. However, we have implemented a cookie-free tag this year which means that we can show more campaigns to all visitors regardless of their cookie acceptance status. Sometimes the design panel can be a bit temperamental with changes to fonts or colours not always applying. For new users it's a bit of a steeper learning curve to get going with the tool but there is great support available and I encourage all new team members to use courses available on the Insider Campus,

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Dislike

Failure to comply with weekly meeting days and hours Eureka counting rules are flawed Difficulty in batch processing

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Dislike

We'd like to see more detailed aggregated ROI analytics to understand the true impact of our campaigns.

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Peer Discussions

Insider One Reviews and Ratings

4.9

(398 Ratings)

Rating Distribution

5 Star
80%
4 Star
18%
3 Star
1%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

4.7

Service & Support

4.8

Product Capabilities

4.8

Last 12 Months
Filter Reviews
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  • Senior Digital Trade Manager
    50M-1B USD
    Retail
    Review Source

    Smart Recommender has boosted product visibility and overall performance

    5.0
    Aug 19, 2025
    Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far.
  • DIGITAL MARKETING DEPARTMENT
    10B+ USD
    Transportation
    Review Source

    23% uplift CR by personalizing experiences across channels for users

    5.0
    Nov 28, 2025
    The experience with Insider has been something that we will hold as the standard for others that we would engage with. The products perform as expected and their team really shows up for helping us whenever we need it. We have achieved a stunning 23% uplift in CR, and that's enough to make us happy, more than anything else.
  • Marketing Manager
    1B-10B USD
    Telecommunication
    Review Source

    Boosted lead generation and 39% Cost Saving with Insider's Architect

    5.0
    Sep 19, 2025
    From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
  • Operations Associate
    <50M USD
    Retail
    Review Source

    There has been a notable increase in our customer retation rates

    5.0
    Dec 2, 2025
    Unifying customer data for our brands to build a single actionable view of customers and reduce fragmentation. Driving growth across the full funnel acquisition and activation view of customers and reduce fragmentation. Delivering consistent brand experiences across web, mobile apps and marketing channels from one platform, eith faster time to value and less IT dependency.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Higher AOV coupled with a remarkable reduction in a cart abandonment rates

    5.0
    Sep 3, 2025
    Our new product launches often underperformed as a customers frequently missed discovering the products. The experience across our Mobile App and Web store felt fragmented. Leveraging Insider's Web Suite and Mobile App, we set up a cohesive storefront across both channels with minimal technical support. Eureka ensured new products were easily discoverable, driving improved conversions.
...
Showing Result 1-5 of 400

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