Overview
Product Information on Marketing Cloud
What is Marketing Cloud?
Marketing Cloud Pricing
Overall experience with Marketing Cloud
“Detailed Data Analysis Features Aid Personalization But Present Complexity Challenges”
“High Costs and Unnecessary Features Lead to Poor Overall Experience”
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Marketing Cloud
Reviewer Insights for: Marketing Cloud
Deciding Factors: Marketing Cloud Vs. Market Average
Performance of Marketing Cloud Across Market Features
Marketing Cloud Likes & Dislikes
1. Einstein helps analyze the data in depth, making it easier to understand customer behavior and optimize campaigns. 2. SFMC can be integrated with other digital marketing platforms which helps me to have a holistic view not only of the digital marketing activities but also of the overall customer behavior. 3. When sending edms, I can organize the creation and targeting of emails based on user behavior, which improves relevance and engagement.
It is hard to find anything that makes sense in it. After trying other products there is not a single feature that has any cost benefit.
Now I can create specific campaigns for targeted audiences. The reports provide deep insights regarding the performance of my marketing.
1. It is difficult to create and manage journe in Journey builder 2. When data extensions are created using SQL, I need to build all the SQL queries myself, as there is no built-in support or assistance for creating SQL. 3. The price is also relatively when adding other functions such as AI agentforce.
Extremely expensive, no ROI possible.
The interface is not very friendly which I dislike and some of its parts feel outdated and take time to load.
Top Marketing Cloud Alternatives
Peer Discussions
Marketing Cloud Reviews and Ratings
- MARKETING MANAGER1B-10B USDHealthcare and BiotechReview Source
Detailed Data Analysis Features Aid Personalization But Present Complexity Challenges
SFMC (SalesForce Marketing Cloud) helps me make my digital activities more personalized, especially in how I communicate with different customer segments. - Marketing & Communications Leader<50M USDMediaReview Source
Comprehensive Campaign Tools Meet Frustrations With Interface Usability and Speed
Marketing Cloud integrates well with other Salesforce tools which enhances the performance and it offers multiple communication ways such as through SMS, email or through social media everything in one place. - Manager10B+ USDManufacturingReview Source
High Costs and Unnecessary Features Lead to Poor Overall Experience
Over complicated, forced to get features that is not needed, expensive, overrated, horrible user experience, not integrated with SalesForce, you have to pay for everything and a bit more. - MARKETING MANAGER50M-1B USDRetailReview Source
Ease of Use and Analytics Praised While Support Speed Noted as Slow
Overall a good experience with the platform. Easy to get up and running and quickly picked up how to use - DIRECTOR OF DIGITAL PLATFORMS1B-10B USDBankingReview Source
Salesforce SFMC Offers Robust Automation with Support with exciting feature coming out
Salesforce has been a great partner in setting up SFMC in order to provide automated emails to our customers