Overview
Product Information on Marketing Cloud
What is Marketing Cloud?
Marketing Cloud Pricing
Overall experience with Marketing Cloud
“A strong CRM Tool, but not without issues”
“Outdated Interface and Navigation Hurdles Challenge Non-Technical Marketing Cloud Users”
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Marketing Cloud
Deciding Factors: Marketing Cloud Vs. Market Average
Performance of Marketing Cloud Across Market Features
Marketing Cloud Likes & Dislikes
The Product does what we need it to do (automations, attractive content design, data ingestion from other systems). The Tech Support could be more timely in ticket resolution.
Read Full ReviewOur team is very happy with the extensive customization capabilities within Marketing Cloud. The integration with Health Cloud keeps all of our data synced and organized so that all teams are aware of communications that have been sent to contacts. The journey building capabilities have helped us tailor communications to customers at the right time.
Read Full Review1. Einstein helps analyze the data in depth, making it easier to understand customer behavior and optimize campaigns. 2. SFMC can be integrated with other digital marketing platforms which helps me to have a holistic view not only of the digital marketing activities but also of the overall customer behavior. 3. When sending edms, I can organize the creation and targeting of emails based on user behavior, which improves relevance and engagement.
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Query Studio does not support many standard SQL functions which makes searching the data base or checking code cumbersome (i.e. wildcard, CTE, case function) The Import Studio is prone to errors, which is troublesome as we used Salesforce Service Cloud as our source of truth The UX feels outdated in some modules i.e. Journey Builder UX is clear, Email Studio UX feels dated and not as easy to navigate.
Read Full ReviewThe user interface could use a modern update. Not only do the menus and tools look outdated, they are tough to navigate and not intuitively laid out. It's time for an update.
Read Full Review1. It is difficult to create and manage journe in Journey builder 2. When data extensions are created using SQL, I need to build all the SQL queries myself, as there is no built-in support or assistance for creating SQL. 3. The price is also relatively when adding other functions such as AI agentforce.
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Peer Discussions
Marketing Cloud Reviews and Ratings
- Product Manager1B-10B USDServices (non-Government)Review Source
A strong CRM Tool, but not without issues
The Account Management Support is great with monthly calls and ongoing support in setting up new functionality such as Whatsapp or In App Push Notifications. This also depends on the contract type you negotiate, however, so bear this in mind. - MARKETING MANAGER1B-10B USDHealthcare and BiotechReview Source
Detailed Data Analysis Features Aid Personalization But Present Complexity Challenges
SFMC (SalesForce Marketing Cloud) helps me make my digital activities more personalized, especially in how I communicate with different customer segments. - Marketing Manager50M-1B USDHealthcare and BiotechReview Source
Outdated Interface and Navigation Hurdles Challenge Non-Technical Marketing Cloud Users
Marketing Cloud is a powerful platform but the user interface is very outdated and it is difficult to navigate. It's especially hard for non-technical users to be successful working in the platform. Marketing Cloud does offer very robust customization options, which is great for our team. - Marketing & Communications Leader<50M USDMediaReview Source
Comprehensive Campaign Tools Meet Frustrations With Interface Usability and Speed
Marketing Cloud integrates well with other Salesforce tools which enhances the performance and it offers multiple communication ways such as through SMS, email or through social media everything in one place. - MARKETING MANAGER50M-1B USDRetailReview Source
Ease of Use and Analytics Praised While Support Speed Noted as Slow
Overall a good experience with the platform. Easy to get up and running and quickly picked up how to use