Overview
Product Information on Adobe Campaign
What is Adobe Campaign?
Adobe Campaign Pricing
Overall experience with Adobe Campaign
“Integration and Analytics Benefits Limited By Outdated Interface and Internet Dependency”
“Adobe Campaign - poor quality and experience”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Do You Manage Peer Insights at Adobe?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features
Adobe Campaign Likes & Dislikes
Adobe Campaign allows me to personalise my marketing so that it can match every customers interest and I can do multi channel marketing such as Email and Push Notifications.
- UX is very pleasant and intuitive to use - The administrative console - Journey building canvas
I love how I can create email campaigns using Adobe Campaign which helps me to personalize the message as per the behavior of the audience which is really good also I can automate the workflow so no need to do it manually.
The interface is not very modern, looks outdated and requires a good internet connection to work smoothly also whenever it handles large campaigns and reports, it slows down.
- no website analytics and possibility to act on website behaviour of lead - poor support quality - bugs everywhere in the system even with simple save and close the asset process
I noticed that the integration with non Adobe systems is not so easy and setting up the campaign also requires time and effort.
Top Adobe Campaign Alternatives
Peer Discussions
Adobe Campaign Reviews and Ratings
- SENIOR DIRECTOR OF MARKETINGGov't/PS/EdEducationReview Source
Integration and Analytics Benefits Limited By Outdated Interface and Internet Dependency
Adobe Campaign made my experience very well now i can automate my campaigns which saves me a lot of time the report campaigns analytics which helps me to see what is working better and it integrates well with Adobe Analytics and other tools. - Marketing & Communications Leader<50M USDMediaReview Source
Comprehensive Reporting and Personalization Features Noted in Adobe Campaign Experience
Adobe Campaign made my experience positive as it provides me with complete insights and reports containing deep data regarding the performance of my campaign which is really good. It can run any size of campaign smoothly. - WEB AND SOCIAL MEDIA MARKETING MANAGER<50M USDMediaReview Source
Adobe Campaign Enables Advanced Automation and Multichannel Segmentation for Marketers
Adobe Campaign has automation which saves me from manual work and great segmentation for targeted messaging. It has detailed reporting which provides me with a wide image of the performance of my campaign. - DIRECTOR OF MARKETING AND COMMUNICATIONS50M-1B USDSoftwareReview Source
Adobe Campaign Enables Deep Tracking But Presents Interface and Usability Challenges
For me Adobe Campaign is a powerful tool but at the same time challenging. I can track the performance and also the customer journey which helps me understand the interaction of people. - SOFTWARE DEVELOPER1B-10B USDBankingReview Source
Advanced Features and Integration Offer Comprehensive Tools but Steep Learning Curve
A very positive experience, especially in terms of its advanced features and integration capabilities. The platform offers a comprehensive set of tools for email marketing and automation, allowing for effective segmentation and personalized targeting. However, I did find the interface to be somewhat complex, requiring a considerable learning curve to navigate efficiently.