Overview
Product Information on Adobe Campaign
What is Adobe Campaign?
Adobe Campaign Pricing
Overall experience with Adobe Campaign
“Automation and Audience Segmentation Streamlined, Non Adobe Integrations Remain Difficult”
“Adobe Campaign - poor quality and experience”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Do You Manage Peer Insights at Adobe?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features
Adobe Campaign Likes & Dislikes
I love how I can select the audience segment which means the right people can get the targeted message. I can connect it with other adobe tools which makes everything much smoother. It works great for any size of team and can handle complex campaigns.
- UX is very pleasant and intuitive to use - The administrative console - Journey building canvas
I love how I can create email campaigns using Adobe Campaign which helps me to personalize the message as per the behavior of the audience which is really good also I can automate the workflow so no need to do it manually.
Its integration with non Adobe tools is not so smooth and not so easy. The interface is not so straight forward and hard to learn.
- no website analytics and possibility to act on website behaviour of lead - poor support quality - bugs everywhere in the system even with simple save and close the asset process
I noticed that the integration with non Adobe systems is not so easy and setting up the campaign also requires time and effort.
Top Adobe Campaign Alternatives
Peer Discussions
Adobe Campaign Reviews and Ratings
- Assistant Director Of Enrollment Center<50M USDServices (non-Government)Review Source
Automation and Audience Segmentation Streamlined, Non Adobe Integrations Remain Difficult
Adobe Campaign offers multi-channel campaigns such as SMS, push notifications, email and social from one platform so there is no need to use multiple tools. Using the automation feature I can cut down the repetitive steps so lesser time can be spent. - Marketing & Communications Leader<50M USDMediaReview Source
Comprehensive Reporting and Personalization Features Noted in Adobe Campaign Experience
Adobe Campaign made my experience positive as it provides me with complete insights and reports containing deep data regarding the performance of my campaign which is really good. It can run any size of campaign smoothly. - WEB AND SOCIAL MEDIA MARKETING MANAGER<50M USDMediaReview Source
Adobe Campaign Enables Advanced Automation and Multichannel Segmentation for Marketers
Adobe Campaign has automation which saves me from manual work and great segmentation for targeted messaging. It has detailed reporting which provides me with a wide image of the performance of my campaign. - DIRECTOR OF MARKETING AND COMMUNICATIONS50M-1B USDSoftwareReview Source
Adobe Campaign Enables Deep Tracking But Presents Interface and Usability Challenges
For me Adobe Campaign is a powerful tool but at the same time challenging. I can track the performance and also the customer journey which helps me understand the interaction of people. - Content Creator / Digital Marketer<50M USDMediaReview Source
Adobe Campaign Handles Large Contact Datasets Without Performance Issues
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.