Overview
Product Information on Adobe Campaign
What is Adobe Campaign?
Adobe Campaign Pricing
Overall experience with Adobe Campaign
“Integration and Analytics Benefits Limited By Outdated Interface and Internet Dependency”
“Adobe Campaign - poor quality and experience”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features
Adobe Campaign Likes & Dislikes
Adobe Campaign allows me to personalise my marketing so that it can match every customers interest and I can do multi channel marketing such as Email and Push Notifications.
Read Full Review- UX is very pleasant and intuitive to use - The administrative console - Journey building canvas
Read Full Review1. Ability to send personalised, multi channel marketing campaigns at scale 2. Enhanced customer experience, drive engagement, improve segmentation and drive better ROI 3. Advanced analytical capabilities
Read Full Review
The interface is not very modern, looks outdated and requires a good internet connection to work smoothly also whenever it handles large campaigns and reports, it slows down.
Read Full Review- no website analytics and possibility to act on website behaviour of lead - poor support quality - bugs everywhere in the system even with simple save and close the asset process
Read Full Review1. Steep learning curve 2. the initial set up is complex and can be time consuming and resource oriented, but once set up a relatively small team can handle it 3.Lack of real time campaign adjustments and lack of personalised templates
Read Full ReviewTop Adobe Campaign Alternatives
Peer Discussions
Adobe Campaign Reviews and Ratings
- SENIOR DIRECTOR OF MARKETINGGov't/PS/EdEducationReview Source
Integration and Analytics Benefits Limited By Outdated Interface and Internet Dependency
Adobe Campaign made my experience very well now i can automate my campaigns which saves me a lot of time the report campaigns analytics which helps me to see what is working better and it integrates well with Adobe Analytics and other tools. - SOFTWARE DEVELOPER1B-10B USDBankingReview Source
Advanced Features and Integration Offer Comprehensive Tools but Steep Learning Curve
A very positive experience, especially in terms of its advanced features and integration capabilities. The platform offers a comprehensive set of tools for email marketing and automation, allowing for effective segmentation and personalized targeting. However, I did find the interface to be somewhat complex, requiring a considerable learning curve to navigate efficiently. - Marketing CoordinatorGov't/PS/EdEducationReview Source
Very versatile for marketing our expertise and solutions to the target audiences
Editing content in emails is very efficient and the quick scheduling makes it easier to manage multi-channel campaigns without the need for constant manual input. - PRODUCT MANAGER50M-1B USDBankingReview Source
Personalized Multi-Channel Campaigns at Scale, Enhanced Engagement and ROI
It's a highly effective tool to execute complex marketing strategies and seemlessly integrate with other Adobe experience cloud tools like Adobe analytics/target etc - CONTENT CREATOR / DIGITAL MARKETER<50M USDMediaReview Source
Adobe Campaign Handles Large Contact Datasets Without Performance Issues
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.