Mailchimp

Most of the features, mostly the basic ones, are very easy to start using, and setting it up is not as much of a hassle as other software often implemented for other areas of your business. While still lacking in a large number of templates, having them as a starting point is helpful for everyone, mostly users with less design skills. Analytics isn't perfect, but it's presented in an easy way to visualize the most important numbers that most users would be worried about.

The ease of use and initial start up made Mailchimp an easy in the moment decision.

La prueba gratuita de 14 días permite el envío a 500 contactos. La plataforma incluye un asistente de IA para la creación de contenido y permite la conexión con herramientas gracias a las integraciones que ofrece.

Unimpressive Customer Support and Plans - Contracts are limited to specific plans and customer support is extremely simplistic, and similar to the support that one would get by reaching out to Amazon or a brand that sells a product, versus a large software company that would care to create a relationship with a customer, having an account manager and more of a SAAS approach. Lack of internal communications tools - While it's understandable that this is not the market and focus of Mailchimp, in today's marketing and communications world, having platforms with tools that focus on internal users would be extremely beneficial, especially at Mailchimp's price point, since tools that focus on that market tend to have astronomically higher prices. Something to highlight here is the painful process of managing contacts and segments in Mailchimp, mostly due to the lack of native AD synchronization, forcing users to resort to a painful manual process or the added labor and cost of a third party as a connection and automation point. Lack of tutorials and more modern knowledge - While knowledge and FAQs are present, many have a basic approach and lack a good way to teach beyond basic best practices. Would like to see better ways of working with segments, what the differences are between the current options; how to design better; what other less-used tools are available and how to apply them, etc.

Mailchimp does not have the features for marketing automation that I would like it to have and. is difficult to connect to our other marketing automation systems.

MailChimp cobra por contactos duplicados y por contactos limpiados inactivos, por lo que si no estás pendiente de las listas puedes llegar a pagar por contactos que no te van a reportar un beneficio. En alguna incidencia que hemos tenido el tiempo de espera ha sido algo largo y los planes básicos no cuentan con soporte telefónico