Adobe Marketo Engage

We have had a very positive experience with Adobe Marketo Engage. The platform serves as our foundation for B2B marketing automation and supports everything from email marketing and lead management to landing pages, gated content, event marketing and all related sorts of reporting. We thoroughly appreciate the flexibility of the platform - especially in catering for the needs of a complex international organisation. Once a solid governance model, templates and processes are established, marketing teams can effectively and efficiently create and scale campaigns - locally as well as internationally. Easy processes can be made easy, while Marketo at the same time provides enough power for advanced use cases - so you can go as complex as you potentially might want to. However, this freedom and flexibility also adds a layer of complexity that can make some aspects confusing for new users. You really need to dive into the system to feel at home and be able to effectively work with it. In recent years, Adobe has kept busy bringing new features to Marketo and elevating the experience - most recently with the addition of the new Email Designer, Dynamic Chat and currently AI features. This is much appreciated, but also comes with some inconsistencies in the system (e.g. in user role management) that will hopefully addressed in the future.