Review Summary
See a synthesized overview of the key takeaways from verified reviews of Adobe Marketo Engage.
Overview
Product Information on Adobe Marketo Engage
Updated 23rd April 2025
What is Adobe Marketo Engage?
Adobe Marketo Engage Pricing
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Overall experience with Adobe Marketo Engage
Engineer
1B - 3B USD, BankingFAVORABLE
“Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools”
We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel.
Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team.
The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution.
MARKETING MANAGER
50M - 250M USD, Insurance (except health)CRITICAL
“Complex User Experience Requires Intensive Training for Full Platform Utilisation”
Unprecedented levels of customisation and personalisation which outperforms other market offerings, but at a significant cost. In my opinion, it isn't as user friendly or intuitive as other offerings in the space, necessitating a strong internal training process to get users up and running. While I'm sure there are benefits to upskilling in using Marketo Engage, the time commitment makes me want to look elsewhere.
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
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- Engineer1B-10B USDBankingReview Source
Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools
We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel. Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team. The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution. - Engineer1B-10B USDBankingReview Source
Marketo Engage Enables Targeted Campaign Automation But Presents Complexity for New Users
Adobe Marketo Engage supports marketing automation and campaign orchestration across multiple digital channels by providing a platform to design campaigns, manage leads, and track engagements across email and web interactions. It has been very useful in lead lifecycle management and nurturing campaigns, enabling marketing teams to create automated programs that move prospects through different stages of the funnel based on engagement. Marketing and sales teams are also able to share insights and coordinate customer engagement more efficiently as the platform integrates well with other CRM systems and the rest of the Adobe Marketing Cloud ecosystem. - Marketing Manager50M-1B USDSoftwareReview Source
Powerful Marketing Automation with flexibility to scale
Overall, I've had a positive experience with Marketo Engage. It's a robust marketing automation platform that supports complex campaigns and helps streamline many repetitive tasks. The automation, segmentation and integration capabilities give our marketing team a solid foundation to plan and execute multi channel programs. For organizations that need depth and flexibility in their tech stack, Marketo consistently delivers. - Digital Marketing Manager1B-10B USDServices (non-Government)Review Source
Streamlined Campaign Management and Automation Across Multiple Marketing Channels
Overall, Adobe Marketo Engage is helpful in managing, tracking and improving our marketing efforts across different channels. We are able to easily automate tasks such as lead management, follow up workflows, scoring and nurturing which empowers us to prioritize high potential prospects based on prospects actions and their basic background information.It offers simple email marketing features such as customizable templates and automated workflows that help you send the right message to the right person.Also support unified experience across all channels whether we are reaching via email, social media, web app or mobile. - National Sales Manager50M-1B USDTransportationReview Source
Scalable Marketing Automation Yields Results Though Training Requires Extra Support
Combines a strong AI driven set of automation tools to assist in marketing. This allows our groups and teams to reach enterprise level clients and new ones with enhanced and scalable engagement. We saw an increase to our revenue and general success rate for our pipelines.
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