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Logo of Zoho CRM

Zoho CRM

byZoho
in
4.4
Market Presence: B2B Marketing Automation Platforms, Sales Force Automation Platforms

Overview

Product Information on Zoho CRM

Updated 13th October 2025

What is Zoho CRM?

Zoho CRM is a customer relationship management software designed to help businesses organize, automate, and manage sales, marketing, and support activities. The software provides tools for contact and lead management, workflow automation, sales pipeline tracking, and performance analytics. Zoho CRM also offers integrations with communication channels, including email, telephony, and social media, to streamline client interactions and enhance collaboration among teams. The software addresses business needs related to tracking sales cycles, managing customer information, forecasting revenue, and improving customer engagement through centralized data management and process automation. It supports customization to fit diverse business requirements and offers reporting features to aid in decision-making.

Zoho CRM Pricing

Zoho CRM is a software that offers subscription-based pricing with multiple tiers, allowing users to choose plans according to feature requirements and user count. The software typically provides a monthly or annual billing structure, with higher-priced plans offering advanced features and customization options. A free trial is also available for evaluation before purchase.

Overall experience with Zoho CRM

Senior Strategy Business Development
1B - 3B USD, Transportation
FAVORABLE

“Zoho CRM Powers Scalable B2B Marketing Engagement for Strategic Decisions”

5.0
Aug 2, 2025
Zoho CRM, B2B Marketing Automation has seen the firm gain seamless B2B campaign execution using the Zoho marketing automation, whose benefits include supporting account-based marketing and also aligning sales and marketing efforts with similar revenue goals. Another advantage has been automated lead nurturing across long sales cycles and this has enabled personalized and segmented messaging. This has also kept our prospects engaged without any manual follow ups. Another benefit is improved strategic planning based on real-time analytics and this ensures that we optimize campaign ROI by realizing what works and what does not. It also helps with identifying the high-performing segments and this helps with key decision making regarding the to-go market strategies. The other advantage of using this product is account based management since enterprise level B2B deals usually include various decision makers in a single firm. The results are coordinated, multi-touch engagement as well as enabling the firm to win long-term transport partnerships. Lastly, the tool helps with flexible customization without the need for heavy IT deployment which results in faster time-to-market for strategic initiatives and rapid campaign pivoting without requiring IT dependency. Therefore, this tool empowers one to make strategic decisions while at the same time automating B2B campaigns that align with sales and marketing strategies.
MARKETING & SALES COORDINATOR
<50M USD, Services (non-Government)
CRITICAL

“Exceptional Value in Zoho CRM Hampered by Interface Complexity and Performance Issues”

3.0
Oct 31, 2025
The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.

About Company

Company Description

Updated 7th December 2023

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
1996
Head office location
Chennai, India
Number of employees
10001+
Website
https://www.zoho.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Zoho CRM
Reviewer Insights for: Zoho CRM
Deciding Factors: Zoho CRM Vs. Market Average
Performance of Zoho CRM Across Market Features

Zoho CRM Likes & Dislikes

Like

The easy automation of multi-tiered B2B campaigns Its customized dashboards for strategic oversight that help drive targeted growth strategies The automated lead nurturing across long sales cycles

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Like

Zoho CRM's standout strengths are its exceptional value and customization options, which allow businesses to deeply tailor the platform with custom modules, fields and workflow rules. The platform boasts powerful sales automation features and finally, its seamless integration with the expansive Zoho ecosystem and advanced analytics.

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Like

I like the Zoho CRM user interface a lot; it's very simple and straightforward. Also, industry-specific features for managing the end-to-end business, such as contact management, campaigns, lead and sales management, marketing automation, and AI features as well. The pricing is also i found below par with the industry and it's the best CRM solution for Small and medium enterprises. Integration was also very smooth with the WhatsApp Business Platform and they provided the necessary support wherever we got stuck in the process.

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Dislike

While it integrates well with other general tools, it lacks native integration with Transport Management Systems

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Dislike

The biggest letdown is the inconsistent and slow customer support, which struggles to resolve issues with the platform's steep learning curve and overly complex interface. This is worsened by frequent instances of system lag when managing large amounts of data, and occasional bugs or missing basic features that disrupt user workflow.

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Dislike

Everything is good except the CRM performance slowdown on weekends, maybe it's due to maintenance or upgrading the system, anything. But if they are doing these upgrades, they should do in off business hours and not on weekends, as many businesses have peak hours on weekends.

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Top Zoho CRM Alternatives

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Peer Discussions

Zoho CRM Reviews and Ratings

4.4

(1375 Ratings)

Rating Distribution

5 Star
41%
4 Star
49%
3 Star
8%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MARKETING & SALES COORDINATOR
    <50M USD
    Services (non-Government)
    Review Source

    Exceptional Value in Zoho CRM Hampered by Interface Complexity and Performance Issues

    3.0
    Oct 31, 2025
    The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.
  • Senior Strategy Business Development
    1B-10B USD
    Transportation
    Review Source

    Zoho CRM Powers Scalable B2B Marketing Engagement for Strategic Decisions

    5.0
    Aug 2, 2025
    Zoho CRM, B2B Marketing Automation has seen the firm gain seamless B2B campaign execution using the Zoho marketing automation, whose benefits include supporting account-based marketing and also aligning sales and marketing efforts with similar revenue goals. Another advantage has been automated lead nurturing across long sales cycles and this has enabled personalized and segmented messaging. This has also kept our prospects engaged without any manual follow ups. Another benefit is improved strategic planning based on real-time analytics and this ensures that we optimize campaign ROI by realizing what works and what does not. It also helps with identifying the high-performing segments and this helps with key decision making regarding the to-go market strategies. The other advantage of using this product is account based management since enterprise level B2B deals usually include various decision makers in a single firm. The results are coordinated, multi-touch engagement as well as enabling the firm to win long-term transport partnerships. Lastly, the tool helps with flexible customization without the need for heavy IT deployment which results in faster time-to-market for strategic initiatives and rapid campaign pivoting without requiring IT dependency. Therefore, this tool empowers one to make strategic decisions while at the same time automating B2B campaigns that align with sales and marketing strategies.
  • PRODUCT MARKETING MANAGER
    <50M USD
    IT Services
    Review Source

    Pricing, Integration, And Functionality Praised Amid Weekend Downtime Concerns In Zoho CRM

    5.0
    Nov 8, 2025
    Overall experience of using Zoho CRM software was very good. it has very simple and easy user interface, learning resources are useful, and it works very smoothly. didn't find any difficulty in using Zoho CRM. Lead, contact and deal management and marketing automation are the best features to use, and we mainly work on these only for our business growth.
  • Marketing Coordinator
    Gov't/PS/Ed
    Education
    Review Source

    Zoho CRM Streamlines Lead Management But Faces Speed and Usability Challenges

    4.0
    Jul 16, 2025
    Zoho CRM helps me stay organized manage leads and follow up with customers easily. I can customize it to fit my work and the automation saves me a lot of time but some features can be a bit slow or tricky to use but with a few improvements in speed and simplicity it would be even better. Overall its a helpful tool that makes my tasks easier.
  • SALES MANAGER
    50M-1B USD
    Telecommunication
    Review Source

    Flexible Lead Management System Enhances Consistency but Faces Mobile Limitations although it is cost effective

    5.0
    Sep 15, 2025
    managing leads, tracking opportunities and customer follow ups. automation and how this is implemented in our business ensures consistency with the customers. The system offered a wide range of customizations allowing us to model different businesses.
...
Showing Result 1-5 of 1374

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