Top Zoho CRM Alternatives & Competitors 2026

Reviewed in Last 12 Months

How Alternatives Are Selected

1. HubSpot Marketing Hub

4.4

Hubspot marketing platform is a fantastic source of truth for all marketers! It removes the complexity of setting up GA4 tracking and looking at different attribution models by Google which you cannot see. The Marketing Hub has the intelligence to look at contacts and leads at a variety of different attribution models which is handy for our reporting. Dashboards also give us access to results for Meta, LinkedIn, Google Ads as well as email marketing automation and sends and landing page creation - what more could you need!

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2. Salesforce Marketing Cloud Account Engagement

By Salesforce

4.2

(698 Ratings)

Overall, my experience has been really positive. It helps to stay on top of leads and keep track of campaigns. There was a learning curve in the start, especially as we adapted our system for B2B marketing campaigns. Once everything was setup, it helped streamline our marketing efforts and streamline how we collaborate across teams. We use it to send all the relevant sales campaigns to our B2B OTAs who book hotel rooms with us for their own userbase.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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3. Adobe Marketo Engage

By Adobe

4.3

(600 Ratings)

We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel. Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team. The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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4. Microsoft Dynamics 365 Customer Insights

By Microsoft

4.3

(308 Ratings)

The platform does a great job of unifying customer data from multiple systems and turning it into actionable insights that marketing, sales, and service teams can use. It’s especially powerful if your organization already runs on the Microsoft ecosystem, though the implementation and data preparation require some planning before you see the full value.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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5. Oracle Eloqua Marketing Automation

By Oracle

4.4

(256 Ratings)

Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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6. Dynamics CRM (Legacy)

By Microsoft

4.2

(218 Ratings)

Overall, my experience with the customer service teams and developers was positive. They assisted with aligning the tool to our business model.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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7. Act-On Marketing Automation Platform

By Act-On

4.2

(100 Ratings)

It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money.

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Where Zoho CRM Scored Higher

Easier to integrate and deploy

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8. SAP Marketing Cloud (Legacy)

By SAP

4.2

(81 Ratings)

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.

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Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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Showing Result 1-8 of 44

1. HubSpot Marketing Hub

2. Salesforce Marketing Cloud Account Engagement

3. Adobe Marketo Engage

4. Microsoft Dynamics 365 Customer Insights

5. Oracle Eloqua Marketing Automation

6. Dynamics CRM (Legacy)

7. Act-On Marketing Automation Platform

8. SAP Marketing Cloud (Legacy)

Top Alternatives to Zoho CRM