Zoho CRM

byZoho
in
4.3
Market Presence: B2B Marketing Automation PlatformsSales Force Automation Platforms

Overview

Product Information on Zoho CRM

Updated 13th October 2025

What is Zoho CRM?

Zoho CRM is a customer relationship management software designed to help businesses organize, automate, and manage sales, marketing, and support activities. The software provides tools for contact and lead management, workflow automation, sales pipeline tracking, and performance analytics. Zoho CRM also offers integrations with communication channels, including email, telephony, and social media, to streamline client interactions and enhance collaboration among teams. The software addresses business needs related to tracking sales cycles, managing customer information, forecasting revenue, and improving customer engagement through centralized data management and process automation. It supports customization to fit diverse business requirements and offers reporting features to aid in decision-making.

Overall experience with Zoho CRM

Senior Strategy Business Development
1B - 3B USD, Transportation
FAVORABLE

Zoho CRM Powers Scalable B2B Marketing Engagement for Strategic Decisions

5.0
Aug 2, 2025
Zoho CRM, B2B Marketing Automation has seen the firm gain seamless B2B campaign execution using the Zoho marketing automation, whose benefits include supporting account-based marketing and also aligning sales and marketing efforts with similar revenue goals. Another advantage has been automated lead nurturing across long sales cycles and this has enabled personalized and segmented messaging. This has also kept our prospects engaged without any manual follow ups. Another benefit is improved strategic planning based on real-time analytics and this ensures that we optimize campaign ROI by realizing what works and what does not. It also helps with identifying the high-performing segments and this helps with key decision making regarding the to-go market strategies. The other advantage of using this product is account based management since enterprise level B2B deals usually include various decision makers in a single firm. The results are coordinated, multi-touch engagement as well as enabling the firm to win long-term transport partnerships. Lastly, the tool helps with flexible customization without the need for heavy IT deployment which results in faster time-to-market for strategic initiatives and rapid campaign pivoting without requiring IT dependency. Therefore, this tool empowers one to make strategic decisions while at the same time automating B2B campaigns that align with sales and marketing strategies.
MARKETING & SALES COORDINATOR
<50M USD, Services (non-Government)
CRITICAL

Exceptional Value in Zoho CRM Hampered by Interface Complexity and Performance Issues

3.0
Oct 31, 2025
The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.

About Company

Company Description

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

Company Details

Company type
Private
Year Founded
1996
Head office location
Chennai, India
Number of employees
10001+

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Zoho CRM
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Deciding Factors: Zoho CRM Vs. Market Average
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Zoho CRM Reviews and Ratings

Showing data for 816 ratings and reviews for B2B Marketing Automation Platforms market. View all 1360 ratings and reviews across markets for a complete picture.

4.3

(816 Ratings)

Rating Distribution

5 Star
43%
4 Star
48%
3 Star
7%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Last 12 Months
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  • MARKETING & SALES COORDINATOR
    <50M USD
    Services (non-Government)
    Review Source

    Exceptional Value in Zoho CRM Hampered by Interface Complexity and Performance Issues

    3.0
    Oct 31, 2025
    The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.
  • Senior Strategy Business Development
    1B-10B USD
    Transportation
    Review Source

    Zoho CRM Powers Scalable B2B Marketing Engagement for Strategic Decisions

    5.0
    Aug 2, 2025
    Zoho CRM, B2B Marketing Automation has seen the firm gain seamless B2B campaign execution using the Zoho marketing automation, whose benefits include supporting account-based marketing and also aligning sales and marketing efforts with similar revenue goals. Another advantage has been automated lead nurturing across long sales cycles and this has enabled personalized and segmented messaging. This has also kept our prospects engaged without any manual follow ups. Another benefit is improved strategic planning based on real-time analytics and this ensures that we optimize campaign ROI by realizing what works and what does not. It also helps with identifying the high-performing segments and this helps with key decision making regarding the to-go market strategies. The other advantage of using this product is account based management since enterprise level B2B deals usually include various decision makers in a single firm. The results are coordinated, multi-touch engagement as well as enabling the firm to win long-term transport partnerships. Lastly, the tool helps with flexible customization without the need for heavy IT deployment which results in faster time-to-market for strategic initiatives and rapid campaign pivoting without requiring IT dependency. Therefore, this tool empowers one to make strategic decisions while at the same time automating B2B campaigns that align with sales and marketing strategies.
  • General Marketing Specialist
    50M-1B USD
    IT Services
    Review Source

    Comprehensive Marketing Support and AI Predictions Highlight Zoho CRM Capabilities

    5.0
    Jul 21, 2025
    Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a balance between functionality, customization and affordability. The app provides comprehensive support for marketing, lead management, contacts, customer interaction and sales pipeline. We have an AI-supported assistant from Zoho CRM, known as Zia, which gives accurate marketing predictions.
  • VP, COMPLIANCE AND RISK MANAGEMENT
    <50M USD
    Services (non-Government)
    Review Source

    Zoho CRM Offers Intuitive Navigation but Advanced Features Require More Effort

    4.0
    Nov 2, 2025
    Zoho CRM has a very intuitive interface, and navigation is easy, although the UI feels outdated and less polished than some of the alternatives. We found Zoho CRM useful with all the core features one can expect, including automation capabilities and plenty of integration options.
  • Responsabile Ufficio Gare
    50M-1B USD
    Services (non-Government)
    Review Source

    Comprehensive Marketing Automation in Zoho CRM Balanced by Complex On-boarding

    5.0
    Jul 7, 2025
    My interaction with Zoho CRM has been largely resourceful, especially in terms of value for money and flexibility. The software provides a brilliant CRM solution, more so on marketing automation, contact and lead management, sales pipeline control and market analytics. This software has outstanding marketing customization, making it easy to tailor make our marketing demands.
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Showing Result 1-5 of 815

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