Zoho CRM Reviews & Ratings 2025 | Gartner Peer Insights

Reviewed in Last 12 Months

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1. HubSpot Marketing Hub

4.4

HubSpot Marketing Hub gets 4 out of 5 stars for being a powerful, all-in-one platform that excels in automation and seamlessly integrates with CRM, making lead nurturing and data tracking a user-friendly experience. The only real downside is the steep and complex pricing structure (you're looking at Professional or Enterprise depending on your needs).Read all insights and reviews for HubSpot Marketing Hub

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2. Salesforce Marketing Cloud Account Engagement

By Salesforce

4.2

(682 Ratings)

Overall, my experience has been really positive. It helps to stay on top of leads and keep track of campaigns. There was a learning curve in the start, especially as we adapted our system for B2B marketing campaigns. Once everything was setup, it helped streamline our marketing efforts and streamline how we collaborate across teams. We use it to send all the relevant sales campaigns to our B2B OTAs who book hotel rooms with us for their own userbase.Read all insights and reviews for Salesforce Marketing Cloud Account Engagement

Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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3. Adobe Marketo Engage

By Adobe

4.4

(591 Ratings)

With Marketo, there's always a need for oversight by marketing operations professionals, but ultimately the level of customization is truly worth it - the sky is truly the limit. However, it’s a tool that only works if you build solid working foundations and infrastructure, continuously maintain it, and stick to best practices. As an everyday user and admin for over 3 years now, learning and mastering this tool has been incredibly rewarding and has empowered our marketing team to do some incredible things.Read all insights and reviews for Adobe Marketo Engage

Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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4. Microsoft Dynamics 365 Customer Insights

By Microsoft

4.3

(299 Ratings)

I am impressed by how easy it is to get insights for customers and the multitude of ideas to personalize the approach for future decision making. All in one, you have analytics dashboards and very detailed information. Read all insights and reviews for Microsoft Dynamics 365 Customer Insights

Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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5. Oracle Eloqua Marketing Automation

By Oracle

4.3

(253 Ratings)

Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive. Read all insights and reviews for Oracle Eloqua Marketing Automation

Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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6. Dynamics CRM (Legacy)

By Microsoft

4.2

(218 Ratings)

Overall, my experience with the customer service teams and developers was positive. They assisted with aligning the tool to our business model.Read all insights and reviews for Dynamics CRM (Legacy)

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Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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7. Act-On Marketing Automation Platform

By Act-On

4.3

(99 Ratings)

We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. Read all insights and reviews for Act-On Marketing Automation Platform

Where Zoho CRM Scored Higher

Easier to integrate and deploy

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8. SAP Marketing Cloud (Legacy)

By SAP

4.2

(81 Ratings)

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.Read all insights and reviews for SAP Marketing Cloud (Legacy)

Where Zoho CRM Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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